What should I do if my store has no business? How can I make the store’s business better?

The most valuable asset of a store is not how big the store is or how luxuriously decorated it is, but how many customers are willing to buy products in the store every day. Only when there are customers will there be business. Store owners should regard developing and maintaining customer sources as the core work of the store every day. But now many clothing stores often have few customers entering the store in a day. What is wrong with this? Who is driving away your customers? Today, the editor of Women's Clothing Network will analyze it with everyone.

How to attract customers into the store?

1: An eye-catching store image

People need face and trees need skin, and the store also needs a good image. As a qualified store owner, you must understand that a good store image can bring you customers. The quality of the store image determines the value of your products in the minds of customers.

Two: Talking clothes

It is impossible to make clothes talk, but the clothes display in a good clothing store will indirectly tell customers through the clothes that I have what you need. Yes, the importance of display is self-evident. Some clothing store owners may gradually form their own clothing store display style through continuous exploration for several years.

Three: Promotional activities attract customers

Promotional activities are activities that every clothing store carries out every year, but most bosses cannot really use their skills to their fullest potential. , On the contrary, customers will become accustomed to it, and no new ideas will be seen. Everyone will see a lot of stores on the street that advertise clearance sales all day long and reduced prices on the last day. However, this store is still open after half a month.

Popularity means wealth. To gather wealth, you must first gather popularity. Customers can be divided into three categories: new customers (customers who come to your store for the first time), old customers (customers who have purchased in your store many times) and lost customers (customers who have come to your store to purchase goods and never come back again). Then). Among these three types of customers, the boss should take care of the old customers the most. Old customers are the best customers. When a clothing store owner has a group of trusted old customers, the customer flow will be steady and will not be a problem during the off-season. I'm so sorry I'm speechless.

How to cultivate old customers?

Repeat customers come with their own benefits. The longer you maintain a relationship with a customer, the more value the customer can bring. Making existing customers willing to take care of your business again is not as simple as just saying it. After all, money is in other people's pockets. This requires the boss to put effort and thought into it. Fu Zijun gave three perspectives to cultivate loyal customers.

1. Interest protection. Everyone loves petty bargains. When you go to a store to make a purchase, if the boss gives you a profit and you buy a product at a bargain price, even if it is only 5-10 yuan, you will feel that you are not losing money on this purchase. On the contrary, if the boss gives a preferential price to other customers but not to you, it will cause a psychological imbalance and may lead to an unpleasant shopping experience.

The same is true for old customers. I bought so many things in your store without bargaining, and you still don’t treat me as a VVVip customer. I feel unbalanced at all. Therefore, it is necessary to provide rewards, membership systems, points redemption and other discounts to old customers.

2. Emotional maintenance. Maintain relatively harmonious communication with customers. To put it simply, you must be able to chat with customers. When an old customer passes by your store, don’t be offended just because he didn’t buy today. Although There are no hard and fast rules for chatting with him, but people can also feel the attitude you give.

When the store is not busy, chatting casually with customers about home affairs can leave a deeper impression on them and knock on the blackboard.

3. Value-added service maintenance. Providing valuable services to customers has always been a very important operation. According to surveys, the performance of stores with value-added service maintenance is more than a little better than those without in the long run, because customers are not only gods but also smart people. They can You can tell whether this store really puts some thought into it.

To give a simple example: There is such a women's clothing store. After each customer finishes shopping, the proprietress will make statistics on some regular customers. How many times has she come this month? After a period of time, she will become this customer. When they come to buy clothes, the lady boss will give the customer a carefully prepared gift, including facial masks and other skin care products, and also send a compliment to this beautiful woman. Are you touched by this kind of service?

How to avoid losing customers?

No matter how big a store we open, there will definitely be customer loss, but we must learn to minimize the loss rate as much as possible.

Who is driving away your customers? The main reasons are as follows:

There are substitutes for your products and they are better than you

The quality of your clothes is not good, and I have begun to distrust your clothes< /p>

The environment in your store or the shopping guide’s speech and behavior caused discomfort when purchasing

When we find out where the problem lies, it becomes much easier to solve the problem. The first is that there is a merchant who does better than you, then you have to learn from him and make adjustments in time; the second is that the quality of the clothes is not good, this is a more serious problem, it can be said that it kills you with one blow. You should contact the manufacturer for replacement. If you find that the manufacturer is cutting corners, then switch to a cooperative manufacturer. The problems mentioned in the end are easier to solve, and you can make corresponding adjustments and changes to your store environment and shopping guides.

Okay, that’s all Fu Zijun has talked to you today. I hope it will be helpful to you. Of course, experts are among the people. Bosses and boss ladies who have different opinions, please leave them in the comment area below. Give your valuable suggestions.

If you want to learn more about women’s clothing store management skills, follow the “Clothing Business Circle” and let Fuzijun communicate with you.