How to increase traffic in Taobao shop

Is that the main thing or do you have to work hard?

1, title optimization

What's the title? The title is market, your title is your product sales market, your title is good, your market is big, and you have business to do. Therefore, title optimization has always been the first focus of Taobao stores. Small sellers should pay attention to avoid hot words, such as coats and dresses, which are large-flow and abstract words, and try to choose long-tail keywords. In short, you must be clear about your position and current situation before making optimization, be pragmatic, and don't take bean bags as improper dry food. Title optimization is done once a week or so, mainly for words that don't bring traffic. Replace these and put on new ones next week to see the effect. Title optimization is not once and for all. The keywords of Taobao are always changing, so even if you ask an expert to help you optimize, it is useless if you don't master this skill yourself. In addition, if it is an unknown brand, your title keywords can be omitted, and as for the title space, it can be reduced without affecting reading comprehension.

2. Loading and unloading time

It is best to use software to prompt the loading and unloading time. Prime time for loading and unloading: 9: 00 am-12: 00 am; Afternoon13: 30-17: 30; Evening 19:00-23:00. Here is a special reminder that if you are a small seller, there is no need to compete for prime-time shelf time. How many people do you think are on the shelves at this time? How many quality babies are there? Ask yourself, can you compete? If the competition is not enough, it is better to settle for the second best and choose less competition and more trading time. If you are only online during the day and not online at night, then your baby should not be online at night, lest customers ask you if there is no one in the store.

3. We should make full use of window suggestions.

Not all windows are used, so it is called 100% utilization. First of all, choose your key high-quality baby for long-term window recommendation, and the baby with sales volume must join the window promotion for a long time as the baby with key drainage. Secondly, the rest of the baby is recommended according to the principle of giving priority to the baby that is quickly removed from the shelf. Third, babies should be evenly distributed in a week, not today, but tomorrow. Finally, one more thing needs to be emphasized: after getting up every day and before going to bed every day, check whether your windows are fully utilized.

4. Grasp the key point of baby release

It sounds as if we know nothing. Someone may say that about me. That's right. How to release it? About publishing baby, it specifically refers to baby pictures, descriptions, attributes, etc. Small sellers can't make beautiful pictures, so they have to find another way. Taobao has many beautiful pictures, buyers will question whether it is ps, which can highlight our baby, that is, what you see is what you get, and what is important is truth. Pictures must be clear, not beautiful, but beautiful and generous. Briefly talk about better copywriting. Promotional information-Our store has increased consumer protection and supported returns. -Buyer's evaluation-Real shot baby quality details-Comparison of authenticity-Real shot-Buyer's evaluation-Conclusion. The attribute is the top bar of the baby, such as the baby's length, width, height, material and so on. And the experimental population. There are principles in this. Write as much as possible based on the principle of seeking truth from facts, and don't write less if you can write more.

5. Taobao activities

One of my thoughts on Taobao's activities is that it is not so difficult to make as many activities as possible. You watch the steps, but it's really easy to try it yourself. Many activities are not demanding, and the sales requirements are met by themselves. Practically speaking, we should consider the cost when signing up. To put it bluntly, Taobao is to make money. What's the point of losing a lot? What's the use of not making money no matter how high the credit is? In addition, it must be noted that after the successful registration of well-known activities, the traffic will be very large. It is necessary to take into account the customer service response time and delivery speed to avoid the decline of the dynamic score after the event, which is not worth the candle. Again, think clearly before doing things and be pragmatic. For small sellers, the effect of 9.9 package is good, higher than that of 9.9 yuan. Unless your baby is very powerful, the effect is very small. It is recommended to do your own internal work before participating in activities. You know, when this traffic comes, let as many people as possible buy it and participate several times. This baby is your traffic explosion.

6. Promotion outside the station

Long-distance promotion is the kind that you do without spending money. For example, Baidu knows, QQ, Weibo, WeChat and so on. There are many specific operation methods for this kind of post, so I don't ink it. Promoting drainage outside the station may be a rough and inaccurate process. This requires you to analyze it yourself after a period of time. What are the effective ways? You should increase investment in effective ways and consider giving up ineffective ways. What I want to emphasize is that this kind of promotion is slow, so we must stick to it, and don't advertise too much, which will cause disgust. Mainly recommend Baidu Know, Weibo, QQ Space, etc. , and copy the published content on Taobao.

7, master the degree of baby collection and browsing.

As we all know, the baby's collection and page views represent the baby's popularity, and popularity is one of the indicators of ranking. So I especially remind you not to brush any traffic. For example, the collection of Baobei is 10000, the number of views is 20000, and the transaction volume is 100. Do you think this baby will become a popular baby? Taobao's baby ranking is a comprehensive index with many references. If your baby belongs to a certain reference value, it is not only tantamount to ranking, but also counterproductive. Many things need to be controlled, and useless collections are useless. Please don't deliberately make the collection very high. Deliberately, it's useless. I made myself hard and hurt my feet.

8. Shop decoration

Some products do not need store decoration, such as adhesive tape and power tools. But most products need decoration, such as clothing, shoes and hats, office supplies, children's products, food, electronic products and so on. About store decoration? I think it's good to buy a template that suits you if you have the conditions. Self-study decoration takes time and energy. Of course, this varies from person to person. If the store has preferential activities, you must show your activities in a large area on the home page, and also show your preferential activities on the details page of each baby as much as possible. One of the key points in the decoration is the classification of baby, which should be as comprehensive as possible, such as classification according to style, men and women, price and style. The more detailed, the better.

Taobao is changing rapidly now, because the Internet is constantly changing. In order to avoid letting everyone learn wrong and outdated knowledge, I joined forces with the cattle people on Taobao to form a group, and friends who want to learn Taobao operations can come here to study. The first digits of this set of numbers are: 328, the middle digits are: 258, and the last digits are: 485. You can find them by combining them in order.