What are the types of outdoor advertisements?

according to the building, there are

floodlit billboards

billboards with floodlights or other lighting equipment around them are called floodlit billboards. It is characterized by beautiful appearance, excellent lighting effect at night, and clear advertising information.

Neon billboards

are made of neon tubes bent into characters or patterns, with neon tubes of different colors, emitting colorful colors. It can also cooperate with the electronic control flashing form to increase the sense of movement, and the night effect has strong visual impact.

single column billboard

billboards are placed on special support columns, mostly T-shaped or P-shaped, and advertising devices are set up on highways, main traffic arteries and other places, facing dense traffic and people. The commonly used size is 6 meters high X 18 meters wide, mainly using spotlights as lighting equipment.

large light boxes

are placed in advertising positions such as building exterior walls, roofs or podium buildings, which are colored billboards during the day and become "interior lighting" light box advertisements when they are lit at night. The lighting effect of light box advertising is better, but the maintenance is more difficult than that of spotlighted billboards, and the used lamps are more easily worn out.

according to the location

terminal advertisements

various billboards are set up within the terminal area, such as big names inside the station, big names outside the station, and covered bridge lights.

billboard in bus shelter

outdoor media set in bus shelter. Light box is the main form of expression. The advertisements arranged in this kind of media are mainly mass consumer goods. You can purchase advertising space of multiple kiosks individually or online to achieve wide coverage and even cover multiple cities.

subway advertisements

All kinds of advertisements set in the subway are collectively called subway advertisements. Its forms include twelve light boxes, four passage posters, special light boxes, escalators, posters in carriages, etc.

it is characterized by a concentrated flow of people and a high degree of attention, which can increase the awareness of products. Can be purchased separately or online.

Bus advertisement

Bus belongs to mobile media, and its manifestations are full-body painting and banners hanging on both sides of the car body, etc. It is characterized by wide contact and high coverage, and it can choose routes or regions according to the target audience. It can be published separately or in the form of online purchase.

airport advertisements

billboards around and inside the airport. Generally, it is aimed at audiences with higher levels and incomes, such as business trips and outbound tourists.

railway station advertisement

an advertisement form set within the railway station, which mainly targets travelers from all over the world, and is characterized by a high flow of people and coverage of neighboring areas.

venue advertising

venue advertising can be said to be the product of the TV era, which is mainly set around the competition venues in stadiums and gymnasiums, as well as large-scale assembly venues. In fact, venue advertising transmits information through live audience and TV broadcast. With the increasing attention of large-scale live TV programs, the effectiveness of venue advertising has been greatly improved.

inflatable modeling advertisements

inflatable modeling advertisements are mostly used for product promotion and publicity. It can be divided into long-term and temporary types, and can be used in outdoor places such as exhibition venues, large gatherings, public relations activities and sports activities. Because the modeling objects are generally larger in size, unique in design and showy in color, they have a strong appeal to the audience.

signpost advertisements

Signs at public facilities (such as subway stations) or shops can also be reserved for advertising promotion.

according to the road

sidewalk billboards

billboards set up on both sides of the sidewalk can make passers-by clearly see the advertising information.

Telephone booths

Telephone booths are generally located in crowded areas or public places, and passers-by have a high chance of contact, but they need to be maintained and kept clean frequently to ensure the advertising effect. Telephone booths in different areas have different advertising forms and sizes.

newspaper-reading column

Opening an advertising space in the newspaper-reading column is called newspaper-reading column advertisement. It has the same nature as the sidewalk advertisement, and it can also be called "sidewalk newspaper column advertisement".

hanging advertisements

are placed in front of the hotel and on telephone poles on both sides of the highway, and made into advertising forms such as light box advertisements and road flags. This form of advertising has the advantages of convenience, directness and wide information dissemination, but the advertising area is small.

Hanging flags on lampposts on both sides of the street, also known as road flag advertisements, is also a kind of hanging advertisements. Usually, when advertisers hold large-scale activities or a promotion cycle, they often use road flag advertisements to create a warm atmosphere and expand the exposure of corporate logos and event themes.

other single media

wall

outdoor advertisements posted on the external walls of buildings use the wall to post large posters, poster calligraphy and painting, decorative flags, etc. Mainly to promote products and corporate image.

Three-sided flip

is one of the more expensive outdoor advertising devices. This device has a three-sided prism, and the content of the advertising screen is made of materials such as inkjet, computer photo or outdoor color post-it notes. Suitable for indoor and outdoor environments, when these prisms rotate, they can form three different advertising pictures.

unlit billboards

billboards without any lighting equipment are called unlit billboards. This kind of advertisement belongs to the early form of advertising media, and will be gradually eliminated with the continuous development and update of outdoor media forms.

electronic screen (including all electronic outdoor advertising media)

is a relatively novel form of outdoor advertising, which is common in modern cities. Using computer control, input advertising graphics or advertisement on tv into the program;

Displaying colorful graphics and characters on the screen in turn can display many goods of different manufacturers and brands in a short time, which is dynamic, changeable, novel and unique, and can arouse great interest of the audience. Advantages of extended materials

:

Any substance that can appeal to many consumers in the open air or in public places through advertising forms at the same time and achieve the purpose of promoting goods can be called outdoor advertising media.

outdoor advertising can be divided into two categories: plane advertising, poster advertising, wall advertising, posters, banners and so on. Three-dimensional advertising is divided into neon lights, advertising columns, advertising towers and light boxes, outdoor lcd advertising machine and so on.

in outdoor advertising, street signs and posters are the two most important forms, which have great influence. Exquisite outdoor advertising belts have become a symbol of a region. The advantages of outdoor advertising are:

1. High arrival rate

Through strategic media arrangement and distribution, outdoor advertising can create an ideal arrival rate. According to the survey of strength communication, the arrival rate of outdoor media is second only to TV media.

In a certain city, by combining the target audience, choosing the right publishing place and using the right outdoor media, you can reach people at multiple levels in an ideal range, and your advertisement can be well coordinated with the life rhythm of the audience.

2. Strong selectivity to regions and consumers

On the one hand, outdoor advertising can choose advertising forms according to regional characteristics, such as choosing different advertising forms in commercial streets, squares, parks and transportation, and outdoor advertising can also be set according to the psychological characteristics and customs of consumers in a certain region;

On the other hand, outdoor advertising can provide repeated publicity for regular consumers who often move in this area, making them strongly impressed.

3. Strong visual impact

The ancient way of setting up giant billboards in public places has been practiced for thousands of years, which shows its effectiveness in transmitting information and expanding its influence.

A giant billboard in a prime location is a must for any company that wants to build a lasting brand image. Its directness and simplicity are enough to charm big advertisers all over the world.

Many well-known outdoor billboards, perhaps because of their persistence and prominence, have become well-known symbols in this area. People may turn a blind eye to street buildings, but these giant billboards alone are unforgettable for a long time.

Outdoor advertising has a certain compulsive appeal. Even consumers who are in a hurry may be impressed by a casual glance at the advertisement and leave a deep impression on some goods through repeated times.

4. The forms of expression are rich and colorful

Especially with the development of high-altitude balloon advertisements and light box advertisements, outdoor advertisements have their own characteristics, and these outdoor advertisements also have the function of beautifying the city appearance. These advertisements are integrated with the city appearance, which often makes consumers accept advertisements very naturally.

5. Simple content

Outdoor advertisements can avoid the interference of other contents and competitive advertisements.

6. Long release period

Many outdoor media are released persistently and around the clock. They stand there 24 hours a day and 7 days a week, which makes it easier for the audience to see and everyone can see it conveniently, so it will last forever with the needs of customers.

7. The cost per thousand people is low

Outdoor media may be the most value-for-money mass media. Although its price varies, its cost per thousand people (that is, the media fee per thousand audiences) is very interesting compared with other media:

Spotlight billboards cost $2, radio stations cost $5, magazines cost $9, and prime-time TV costs $1,2! But in the end, customers pay more attention to the cost of thousands of people, that is, the cost of each thousand audience.

8, more acceptable

Outdoor advertising can make better use of the blank psychology that consumers often have on public occasions when they are walking and sightseeing.

At this time, some beautifully designed advertisements and colorful neon lights can often leave a very deep impression on people, attract high attention rate and make them accept advertisements more easily.

Reference: Outdoor Advertising-Baidu Encyclopedia