What kind of imitation watches are attractive?

To write an attractive copy, you must first understand who you want to attract.

That is, the analysis of the target population at the beginning of writing a copy.

So how to analyze the target population?

Maybe you can use this target population analysis tool:

1, who are they?

It can be analyzed from the aspects of occupation, age and hobbies.

2. What needs have been met?

3. What does it have to do with your own brand?

4. What does it have to do with this kind of watches?

5. What do they think of advertisements?

Only by understanding this point can we talk about whether the copy is attractive or not.

For example, your watch, we use the above target population to analyze:

1, who are they?

They are college students and have their own mobile phones, but they want to have a fashionable watch, which is convenient for taking exams or watching the time.

2. What needs have been met?

Demand (1) is fashionable and looks good to wear.

Requirements (2) Convenient and long battery life.

Requirements (3) waterproof, so don't take it off when washing.

3. What does it have to do with your own brand?

I don't know my own brand, but it's good to see the advertisement. I want to know more.

4. What does it have to do with this kind of watches?

Learning needs

5. What do they think of advertisements?

Advertising is not excluded. I'm willing to buy it if I like it.

Can you write an attractive copy after analyzing the target group?

Of course not. It is also very important for you to analyze your own products.

We will continue to talk about how to analyze our own products later, hoping that the above can help you.

I like to remember to pay attention.