Joke Collection Website - Talk about mood - What does Tiggo 7 lack, so that it can't compete with H6, Job and RX5?

What does Tiggo 7 lack, so that it can't compete with H6, Job and RX5?

Tiggo 7 is a strategic SUV built by Chery 2.0, the first product of T 1X platform, and an integrated longitudinal beam cage body structure, which has incomparable lightweight and safety performance compared with other domestic SUVs. Thanks to the integrity of the body structure, the Tiggo 7 also has a first-class performance in handling. The powertrain equipped with 2.0+CVT and 1.5T+DCT is remarkable. It can be said that in the market where the homogeneity of domestic SUVs is serious, Tiggo 7 has its own real core competitiveness. In the two years since listing, the average monthly sales volume can basically be maintained at around 5000. If Chery can keep up with the better follow-up operation, it is not impossible to polish the model into an explosion. However, in two years, the Tiggo 7 has changed from the key model of Chery to the marginal model-the change is extremely perfunctory, and even its own price space has been sacrificed for the Tiggo 8, which really shouldn't be. In fact, Tiggo 7 can play a positioning role that Tiggo 8 does not have, and avoid conflicts at the same price to the maximum extent.

With the realization of Chery's strategy, Tiggo 7 can become a business card handed over by Chery to the outside world. It focuses on the dynamic manipulation of mechanical texture and actively participates in various rally races, which can be well distinguished from right-wing SUVs such as intelligent AI Internet in the market, making Tiggo 7 become the technical responsibility of technical Chery in one fell swoop. It can be said that Tiggo 7 and Arrizo 7 are the best vehicle nodes that Chery missed. At present, Tiger 8, GX and even Starrange are not comparable. However, why did such a dynamic model give up when it was abandoned?

Compared with domestic mainstream SUVs, Tiggo 7 lacks not product strength, but Chery's execution and strategic determination for strategic landing.

Suggestions for Tiggo 7: Keep the smart and powerful appearance of the old models and redesign the interior; 0 1 ran into 9 seconds of power matching, which opened the gap with other tiggo models in driving control; I have the opportunity to go to the 2.0T four-wheel drive RS version, aiming to build the strongest SUV in China and pull up the Chery brand again. Tiggo 7 can do it.

Technology Chery, the strongest tiger pounce 7.

Thank you for asking ~!

I once worked as a salesman in Chery 4S shop, and managed it for more than 5 years. Let me also talk about my personal opinion. I think that Tiggo 7 can't compete with H6, Job, RX5 and other models, which is not only the problem of Tiggo 7 itself, but also the system problem. It is Chery's overall strategic planning, product line positioning, marketing and internal operation management, which leads to Chery's inability to compete with other brands at the same level, not only one model of Tiggo 7. Let's make a detailed analysis of these problems.

1. Strategic planning.

As a former leader of domestic independent brands, Chery has also been brilliant for a while. The moment when Chery QQ was popular at that time, it almost became synonymous with Chery. I remember that one of our stores (five-tier prefecture-level cities+) only had one QQ model a month, and the monthly sales volume was about 30-40 units; Moreover, Tiggo 3 is also very popular. It is necessary to know that when Tiggo went public at that time, there were almost no corresponding models in domestic brands to compete with it; Compared with the joint venture brand SUV, Tiggo 3 has won a place by virtue of its price advantage.

It's a pity that Chery didn't seize this historical opportunity, and it was overjoyed to continue to dig deep into the potential of its models and expand the strength of its products. Instead, the four brands (Chery, Ruiqi, Lin Wei and Kerry) began to implement the strategy of multi-brand strategy. I believe many people still don't know these brands, right? Later, due to strategic mistakes, it returned to a Chery brand and cut off the other three brands. Instead, it implemented sub-network sales and divided Chery's existing models into one network and two networks. However, it did not succeed.

Until now, it has begun to implement multi-product strategies (Chery, Qoros, Yi Kai, Jietu and Xingtu). Over the years, Chery's strategic planning can be said to be a failure, erratic, self-denial, unclear goals, missed many opportunities and opportunities in the gold market, and let the latecomers catch up or even surpass them.

2. Product line positioning.

Chery's strategy of fighting for more children not only failed, but also caused internal strife and beat itself; Vehicle positioning is not clear and accurate; Even models overlap, prices overlap, and models and product names are unreasonable. The most obvious examples are Tiggo 5 and Tiggo 7. According to the normal vehicle naming rules, it is reasonable to say that the positioning of Tiggo 7 should be above that of Tiggo 5, that is to say, it should be higher than that of Tiggo 5 in terms of overall size, power and configuration. But the reality is that the Tiggo 7 is smaller than the Tiggo 5, and the power system is the same. The difference is that the gearbox has more DCT dual clutches.

The Tiggo 5X that appeared after Tiggo 5 should be an upgraded version of Tiggo 5, which is actually smaller and cheaper than Tiggo 5. Such a chaotic car positioning, even many Chery are not clear inside, how can consumers understand?

3. marketing.

I believe everyone knows this very well, and this is really not Chery's strength. Take Tiggo 7 as an example. At the beginning of listing, it is undeniable that this activity proved the strength of Tiggo 7 itself, and the engine, gearbox and differential have not changed. However, after all, it is a rally, and the Tiggo 7 racing car is very different from the Tiggo 7 that consumers can really buy. It can be said that it is impossible to be a family car. In this practical sense, this kind of advertising is a little divorced from the relationship with consumers, and the actual advertising effect after engaging in it does not help Tiggo 7 much. This also shows the level of marketing.

4. Internal operation management.

To sum up, after all, after working in Chery for so many years, I still have feelings for Chery. It can be said that I deeply love and hate Chery, and I sincerely hope that Chery can get out of the trough and start again as soon as possible. Proved by strength, Chery is still the same Chery. The above views are only personal. Let's share our study together. Thank you.

Not much nonsense, just the common problems of Tiggo Seven. First, the right front shock absorber is abnormal, which has been a problem since it was hooked by the surprisingly shock absorber. Some riders changed shock absorbers, and some riders changed balance bars and some bushings. In short, the manufacturer won't tell you what the problem is.

The second is idle jitter, which is said to be low idle speed and old engine. Finally, it was found that the design of the engine foot was unreasonable, and the manufacturer had improved parts, but it just refused to admit that there was a problem.

Third, the steering noise is abnormal. There is no way to solve it at present, and the fourth son can't find the problem. It is estimated that there is also a problem with the supply. Still the same style, just don't admit that there is a problem.

Four, the center console frame, steering column, seat metal rust. This is completely caused by cutting corners. It is not difficult to make the antirust coating, but just don't do it.

From these points, everyone should see clearly that there is no problem with Chery's research and development. The problem lies in procurement. It is jaw-dropping that a semi-state-owned enterprise is so corrupt. What Chery needs to do now is to fight corruption, instead of tossing high-end, whether it is shock absorption, steering gear or frame rust. These can be controlled at the source. Chery's after-sales service is decoration, not 4s after-sales service, but Chery's own after-sales department. I found that the problem has never been actively dealt with, and I don't know how to admit my mistake. I would rather be arrogant than poor. It's a loser. It's Chery

That's a good question Sometimes market problems are really hard to say. Just like Chuanqi suddenly became popular, everyone learned it, but the miracle could not be replicated. Why Tiggo Seven can't compete with these brands is also the answer that Chery marketers want to know. In my opinion, there must be the following reasons!

One: brand power. To tell the truth, Chery is very famous, and many people in China don't know it, but most people only know "Chery, waiting in line to repair cars" and "QQ". Of course, there are historical reasons for queuing up to repair cars, and some competitors deliberately blacken them, but it has brought immeasurable losses to Chery. Let ordinary car buyers who don't understand cars be daunting! There is also "QQ", which made great contributions to Chery in the early days, but now it has seriously lowered the brand power of Chery. It's really called "success QQ, failure QQ"!

Second: marketing power. Chery's infighting is serious, and its marketing bosses are frequently replaced. Chery, which was founded 2 1 years ago, has changed more than 19 sales bosses, almost once a year. Internal adjustment of the company is more common, and the key adjustment is in a fog, and I don't know what to say!

Without a stable team, how can there be a stable policy?

Without stable morale, there can be no stable sales.

The only stable thing is getting worse and worse! Chery's efforts in marketing are estimated to be less than 5%. Can it sell well?

Three: product strength (also can be said to be close to the market insight). To say Chery, the car is definitely a good car, and the technology and research and development are first-class in China! However, the shape and interior are simply terrible and seriously out of touch with the market. Over the years, it gradually widened the gap with H6 and Job. Cars are different from other products, and cars are a word-of-mouth product. If one can't say it well, it will cause a chain reaction!

It stands to reason that the appearance of the seven-seat Tiggo is also good, but Chery has to make the size so small. Under the current domestic trend of buying a car with a big face, this is definitely abandoned!

Four: the strategic positioning is not clear. Chery doesn't know what to do and how to do it! A lot of brands, a Chery, several brands, and then sold! Chery, Qoros, Ricky, Lin Wei, Kerry, Yi Kai, Jetway, Wanda, Ruites, Chery is still on the road to brand running all the way! Waste energy, manpower and material resources, and make a bunch of their own brands! The result of this is that ... people who don't know anything about cars are scared away by the repair queue. Everyone who knows cars knows that Chery cars are good and are fooled by a lot of brands!

Finally, based on my more than ten years of experience in the automobile industry, Chery is definitely a good car! Technology and safety are only now, and the price is good! Still worth buying! Never complain about the car if it doesn't sell well!

I hope Chery will rise again, domestic cars will rise, domestic brands will rise and the Chinese nation will rise!

Guide: Everyone says that Tiggo is good, but they don't buy Tiggo. This is the most embarrassing situation of Tiggo 7 at this stage. It has good product strength and strength, but it can't capture the confidence of consumers. In my opinion, Tiggo's illness is not the product, but the failure of Chery's decision-making level.

How bleak is the sales of Tiggo 7? Last year, the annual sales volume was 62,800 units, with an average monthly sales volume of only about 5,000 units. At the beginning of this year, the sales volume of Tiggo 7 was only 5,300. In this era of Harvard's 30,000 units, Tiggo 7 still cannot break through the 10,000-unit mark. In the compact SUV of the same level, such achievements are really hard to get. The problem of Tiggo 7 is actually not big, but Chery has not captured the hearts of consumers.

Small size can't attract consumers. In this era of great beauty, even luxury brands such as Mercedes-Benz, BMW and Cadillac are well aware of the advantages of long body and wish to stretch it again on the basis of stretching, but Chery does not seem to understand this truth. As a compact SUV, the Tiggo 7 has a body length of only about 4.5m, which is smaller than that of domestic SUVs of the same class. There may not be much difference in the performance of the internal space, but in the visual experience, Tiggo 7 is always slightly inferior.

In terms of interior design, the interior materials of the previous generation Tiggo 7 were spit out, which made many consumers unbearable. The current models have greatly improved the interior materials. It can be seen that Chery is also making changes with heart, but the speed of change is far less than that of products of the same level. The interior design of Tiggo 7 can only be regarded as medium level, without the excellent design sense of brand-new H6 and Job, and without the sense of science and technology of RX5. Overall, the experience is moderate. Can't find fault, but can't attract consumers. When other brands take the interior as a plus item, Chery's interior is still at a fairly standard level.

Finally, marketing. Let's compare Job's marketing, and we can see that Chery is not so concerned about Tiggo 7. Job's marketing activities are a dime a dozen, and his products are widely publicized through advertisements, while Tiggo 7 tends to be low-key. Although I don't recommend this kind of overwhelming publicity, if Chery had half of Geely's marketing ability, Tiggo 7 wouldn't be so bleak. Marketing value is also product value.

Summary: It is undeniable that the Tiggo 7 is a good car. Chassis, quality, engine performance are all worthy of consumer recognition, and the use experience is also good. However, Tiggo 7 has never been able to capture the hearts of consumers. If the Tiggo 7 can lengthen the body, improve the interior and increase the marketing efforts, I believe the sales of the Tiggo 7 will be further enhanced.

Every time I mention this issue, I can only say that Chery was hacked badly a few years ago. My family is in the countryside, and my friend said that Chery should be considered when buying a car. As a result, my friend said that he would not buy Chery after killing him. Haven't you heard of Chery queuing to repair cars? I am speechless. Some people say why Chery is recommended, because I have seen the development history of Chery. I was curious why people around me said Chery was waiting in line to repair the car, so I searched it. The result surprised me. Chery's development history represents several generations of hardworking people in China, and it feels like a poor person. He wants to be brilliant step by step, start from scratch and dare to be the first in the world. Chery was the first independent brand to establish a sub-brand, and then Geely began to learn. After the failure of sub-brands, it began to develop actively, and Geely also began to return from several sub-brands to a brand Emgrand. The first independent brand took many detours in R&D ... The first one set up its own high-end brand Guanzhi, and the result was untimely. Other independent brands are also eager to try but dare not try. From the engine to the gearbox to the chassis tuning, Chery is independent research and development, and any car that goes on the market has to go through a million kilometers of testing. Compared with other brands that imitate Japanese chassis and put on beautiful shells, I feel that Chery is the leader of its own brand. Although I took many detours, I finally settled my own experience. Other independent brands are also one of the beneficiaries. Many people snickered when they saw their peers taking detours, and published various articles about Black Chery, Thirty Years in Hedong and Thirty Years in Hexi. Chery, like Huawei in the mobile phone industry, can compete with joint venture brands. Other brands just want to benefit the fishermen. Personal opinion, don't spray if you don't like it! ! !

For the Tiggo 7 car, although the sales volume is not optimistic, it is not a fiasco. After all, the monthly sales volume is maintained at five or six thousand. Sales in 20 17 also exceeded 60,000 units. But when it comes to Chery's hard work, it can only be described as applauding and not being a good seat. It is not an exaggeration to say that much thunder and little rain.

Why does this Tiggo 7 appear like this?

First of all, the positioning of Tiggo 7. Tiggo 7 is positioned as a compact car, which is no problem, but compared with these competitors, it is a little small in appearance, which is true. There may be no difference in space, but don't forget what China people like. Great beauty, not too big or bad, does not need a reason. Let alone explain. Smaller size is a fatal flaw.

Let's talk about the interior. In contrast, the interior of Tiggo 7 is also moderate, with few highlights. Not strong is weak, and it is fatal in front of competitors.

In addition, we can clearly feel that Tiggo 7' s marketing means are much less for publicity and promotion than its competitors.

In this era of paying attention to cost performance and marketing methods, these points can't keep up, and the bleak sales volume is naturally understandable.

I often walk in several major OEMs. Compared with CCJ, Chery Automobile mainly has poor assembly and assembly. In fact, most of the three parts are similar, the proportion of modernization is increasing, and the production line needs to be improved. If you have money, introduce it quickly, and there will be fewer minor problems. Another data is that the average number of employees in Chery is 3: 7. This ratio is not high! It shows that the personnel have changed a lot, and the technicians are walking a little fast! Great Wall Geely is above 5. I believe that every big factory will have people who like his products and get what they need. Is Zotye Lifan not easy to sell? Five years later, it will be the reshuffle of China automobile industry!

As for what Tiggo 7 lacks, its sales volume is not good in the market. In my opinion, there is nothing wrong with the product itself, but there are more or less problems in the small problems. For example, the design is not good-looking, the interior style is average and so on. However, these are not big problems. The important issue is Chery's brand strategy.

As you know, as a compact SUV, the competitors of Tiggo 7 are Haval H6 and Job. But after the launch, it was ok at first, but it really faded with the decrease of publicity and the intensification of market competition. Now it's good to keep the monthly sales at several thousand vehicles.

On the one hand, Chery does have problems in brand premium ability, on the other hand, Tiggo 7 has no outstanding place compared with competing products. Moreover, Chery has gradually become indifferent to this car. How easy is it to sell? Therefore, Chery really went too far. Hey, what can I do?