How to write copywriting with a sense of story

1. A story that directly hits the pain point: Everyone knows that to write a good copy, you must hit the customer's pain point directly to encourage customers to consume. So how do you write a story that directly hits the customer's pain point? Xiaoli is 18 years old. Due to acne breakouts during adolescence, the 18-year-old's face was covered with acne marks. Her classmates secretly laughed at her every day, and she gradually became less and less confident. This year, when she was admitted to college, her face was covered with acne marks. The marks are gone. After using this anti-acne product, I have become a goddess in everyone’s heart! The acne marks that cannot be removed by many people are a pain point for many people. This story can better explain this anti-acne product.

2. Attract everyone’s attention through the contrast of the story: a serious, serious-working uncle, or a serious, serious-working, bearded uncle wearing a pink cartoon T-shirt. Which one is more likely to attract attention? , the latter is more likely to become the social topic of the day among colleagues. The surprise, cuteness, tears, and freshness brought by the contrast can make the story copy full of fun. Today, with the proliferation of marketing information, mediocre information has the fate of being filtered out by consumers' brains, while stories with contrasting settings can touch them.

3. Use the little things around you to arouse the sympathy of customers. Many times everyone will encounter many little things. You may be very touched at the time, but you may forget it after a while, but once someone mentions it, When you stand up, you will have a deeper resonance, so this is also a good way to arouse everyone's sympathy.

4. Use emotion as a guide: Bad copywriting makes sense, while good copywriting tells a story. The reason why stories are good is that they are more likely to infect users' emotions, allowing users to project their emotions and create a sense of involvement. If products and brands decide to persuade users with emotional appeal, then stories are a good choice. What kind of story can most trigger users to scream? From a marketing perspective, a story that can impress users does not need a bizarre plot, but a bait full of emotions, and truth is the most effective bait.

5. Use details to determine success or failure, so that readers are not only watching with their eyes, but also involving their hearts, bodies, and senses, or substituting them into the copy. This is the highest level of writing copy. realm.