What font is used for home posters? What are the design styles of copywriting fonts?

What is the best word for home decoration (boys' room)? If there is a separate word "art" hanging in the boys' room, it is better to be diligent and patient, but now many boys' rooms are hung with posters of idols, and there are also many trinkets suitable for hiding at home. Finally, it is suggested to put some calligraphy and paintings in boys' bedrooms that can inspire them. What are the design styles of copywriting fonts? (1) Beautiful and soft. The font is beautiful and fresh, and the lines are smooth, giving people a gorgeous and soft feeling. This font is suitable for women's cosmetics, accessories, daily necessities, service industries and other themes.

(2) Steady and upright. The font is neat and vigorous, giving people a concise and hearty sense of modernity and strong visual impact. This personalized font is suitable for topics such as machinery and technology.

(3) lively and interesting. The fonts are lively, the rhythm is vivid, and the colors are rich and bright, giving people a feeling of vitality. This personalized font is suitable for children's products, sports and leisure, fashion products and other themes.

(4) vigorous and simple. The font is unpretentious and full of ancient charm, which can bring people a sense of nostalgia. This personalized font is suitable for traditional products, folk art and other themes.

In addition, the outline of a man looks square, but because of the different strokes, the shape of the font outline will show different shapes, so there will be some visual deviation in visual balance. In particular, the combined strokes of single words and combined words will not look good. Therefore, we need to adjust and deal with different shapes of glyphs to make the text look more complete and balanced.

Fonts have personality. We often use "words are like people" to describe a person's handwriting, which means that a person's personality and experience will be projected on words. Font is a character of a text, which is an aesthetic embodiment above the ideographic function of the text. Excellent fonts convey their feelings to readers through font style and stroke style long before readers understand the meaning of sentences. The so-called "we can feel what she felt at that time, even before she played" is the meaning of font design.

There are thousands of people, each with a different personality and a different font. Cai Yong's "On Pen" said that "if insects eat leaves of wood, if the sword is long, if the bow is strong and the arrow is hard, if the fire and water are like clouds, if the sun and the moon are shining", it is said that the font changes greatly. Fonts have a variety of personalities, which are reflected in different strokes, straight lines and dense structure. Next, we will analyze the characteristics of fonts from these dimensions.

(1) thick and thin: thick strokes are thick, thick and powerful, like thunder; The details of strokes are fine, light and delicate, just like weak willows, which is the most direct and simple impression. Thick strokes will form high-density text blocks when typesetting, because the negative space of fonts will be reduced, the visual area will be increased, resulting in a sense of oppression, forming a visual center of gravity and producing an emphasis. Therefore, bold characters are often used in titles and slogans, occupying a conspicuous position and playing an emphasis role. Thick stroke fonts will form high-density text blocks when typesetting. This is because bold strokes will reduce the negative space of the font, increase the visual area, and produce a sense of depression, thus forming the visual center of gravity and playing an emphasis role. Therefore, bold characters are often used in titles and slogans, which occupy a conspicuous position and have an emphasis effect. Most fonts are not composed of simple straight lines or simple curves. They are straight, they are curved. Only when there is a curve and a straight line can it be both rigid and flexible, powerful and elastic. As shown in Figure 6.6, the beginning and turning point of the Northern Wei Dynasty regular script are like cutting gold and breaking jade, which is neat and neat. The whole font looks tall and straight, vigorous and heroic, with beautiful left and right curves and more elegant and agile. Super hard black is a typical pure linear font. Thick strokes and sharp lines give the font an unquestionable fortitude. Without curves, there is no room for manoeuvre. There are exceptions to any theory. For example, although most strokes of Tiejin Lishu are curves, there is a sense of strength everywhere. Although slender as a thread, it is as strong as iron. Essentially, it is because its curvature is elastic. Adding radian to horizontal painting will not reduce rigidity, but will rebound. (3) loose and rigorous: writing in daily life is relaxed and lively, with a kind of unrestrained beauty. The books written in the temple, cast in Zhong Ding, or written by Fu Zi and handed down to future generations, have a rigorous and dignified beauty. The essential difference is that the structure is loose and rigorous. Innocence and liveliness are the minds of teenagers. There are not many rules in the children's world, and children's fonts are tender and lively. Therefore, loosely structured handwriting is often used in children's themes or relaxed and humorous reading environment. (4) Simplicity and complexity: Simplicity and complexity mentioned here are not simplification and complexity, but the complexity of stroke details. For the simplest example, the details of serif are relatively more complicated than those of non-serif, and the song style is also more complicated than that of boldface. Just as complex and gorgeous patterns are typical features of classical furniture and simple and practical IKEA is a model of modern life, the complexity and simplicity of fonts also represent the trend of classical and modern to some extent. TrajanPro is an ancient Roman style font with rich details, elegant radian and different line thicknesses. Originally carved on the stone pillars of ancient Rome, it has a strong historical precipitation, so it is often used in movie posters with classical themes. Helvetica is considered as a typical representative of modernism in the field of font design. This is a classic sans-serif font, which removes redundant details and is constructed in a standard geometric form. On the contrary, this font form without any style has become a style. Simpler is more modern, so it is often used in logo design, magazine typesetting and guide system of modern enterprises.

Making posters is particularly difficult. How? With a good theme and good promotional items, it depends on the poster planning skills of each family. Although planning and production is the last step, it is also a winning step. Imagine how incongruous it is to put a beautiful mouth, nose, eyebrows and ears on a dirty face. The customer's direct impression of the store is generated when shopping on the spot. However, due to the asymmetry of understanding between customers and stores, the impression is somewhat flawed. However, promoting posters is the channel that indirectly creates the most impression for customers. The former can only create impressions, and posters create impressions, so manufacturing is nothing more than planning. Further reasoning gives customers a variety of impressions, which is difficult for them to remember. If they remember and agree with it, they will be emotionally specific. Isn't that what businesses want? But please pay attention to the following points: Second, the main color of the layout should not be changed easily. If you put a lot of posters in front of you, you can identify which poster it is, which often comes from the first impression that the main color of the poster gives you. If it's not what you want to see, put it aside first, and customers won't recognize which one is from the names of the directly affiliated companies. Therefore, if you want to catch more customers' eyes, don't change the main color of the poster at will. Of course, it is certain that each schedule will be highlighted according to different themes, but we can increase the levels of color swatches on the main color, and pay attention to the harmonious transition of each level, mainly reflected in the brightness, not too concentrated. Below the corporate LOGO on the home page, the theme of this promotion is often highlighted, and the difference between this theme and the secondary main color can be distinguished in blocks. However, the border color of the whole picture and all sides is still the main color of the enterprise, because the border is the first place in a pile of newspapers to enter the customer's sight. Third, the typesetting format is relatively fixed. Layout format is one of the most important features after the main color, and it is also the key factor for customers to visually distinguish various posters. The so-called typesetting format refers to the way in which pictures and information units of each item are isolated or integrated in the layout. The processing of single picture and text is the most complicated aspect. Always combine the separation and accumulation of blocks to make the whole poster have aura. Separate irrelevant items, especially those with strong promotion, and display them independently. There may be a small number of related products, but there are many related varieties or colors. Why not display them together to save space and have category characteristics? As long as the price, variety, specifications, characteristics or numbers are marked in small print, customers will not be mistaken. It is worth mentioning that small words are not as good as saving words. As long as it is conducive to promoting the characteristics of varieties and can't fool customers vaguely, it will only ask for trouble. In layout design, certain lace and decorative painting are essential, but not too complicated, just choose a few suitable uses. Fourth, the advertising lead should be related to the corporate philosophy and product mainstream. For example, lifestyle supermarkets pay attention to low prices, not always the same words: special sale, low prices. Why not encourage customers from the effect: the store is celebrating, draw a big cake, insert candles from a few years ago, surround people with drinks and say, come to the party! Did not deviate from the corporate theme. If the season is going to change, or something big happens to the enterprise, simply put it bluntly, everything should be formulated around the needs of customers. Lifestyle supermarkets pay attention to being close to people's lives, so they try to appear in a simple, considerate and understanding manner. If it is a home appliance supermarket, you can't be stingy. You should have good manners and don't be looked down upon by others. If it is a home supermarket, you have to pay attention to elegance, and customers are looking for its style and chic. Five, each unit text description and price tag should have a fixed format. As mentioned earlier, the font of text description should be uniform, and the color can be changed according to the different tones of the layout, but the format should be kept uniform as far as possible, or the same format should be the same for other reasons. The same is true of price indicators. It is worth noting that the poster of a store always uses the same price tag, and the price of the product is the most important and must-see for customers. The price tag should be carefully designed, including the frame style, which can be a circle, a spiral, a triangle or a simple figure of an object. Generally, elliptical curl type is more friendly in lifestyle supermarkets, hard page type and square triangle type are more popular in household appliances. Secondly, pay attention to the design of the arrow to match the frame pattern. When making posters, some merchants often blindly enlarge the picture size, but in order to save space, they only make small price marks and put them on the picture of the goods, and there is no arrow, which is extremely inconspicuous and hinders the intuition of the goods. In fact, as long as the pictures of the goods are clear, because of the uniqueness of the brand and packaging design of the goods, it is easy to recognize which brand and which variety it is without looking closely, so we should pay more attention to the method of pricing. It is not strict without arrows, and the price must be clear. Sometimes for layout design, price tags are often set in different directions of product pictures, so it must be clearly marked with arrows, which are mostly triangular and hooked, and it is not easy to be too complicated. The above picture is fixed, and the border, font and space can be different to make the price tag vivid. All activities are people-oriented, so many DM posters are sent, and customers will choose one of them. DM posters are constantly flowing, leading the consumption trend, and customers will definitely enjoy it, rely on and believe in this guidance. Find a corporate service and go to Pig Bajie. Com, delivery, acceptance and payment.