Homophonic trademarks make jokes, what are the stresses of trademark homophonic?

Here Bian Xiao can divide homophonic trademarks into two types. One refers to a trademark registered with homophones. For example, someone applied for a very vivid trademark name "Karen Mok" for stinky tofu, which is the homonym of artist Karen Mok. Another can be said to be the homonym of another way of trademark. For example, the homonym of the trademark "Golden Lion" in Cantonese is "net loss", but the meaning of this homophonic trademark is not very good! Let's talk about the first homophonic trademark first. 20 10 September, a special auction of so-called well-known trademarks was held in Beijing. The starting price is 1 10,000 yuan, and the highest price is 5 million yuan. Bian Xiao added an adjective "so-called" because these trademarks are not widely known because of long-term use, but because they are taken from famous scenic spots or the names of celebrities at home and abroad, such as "Mei Lanfang Fei", "Tibetan Bell Sheep" or "Yangtze River and Yellow River". Bian Xiao guessed that the scene must be filled with a kind of honey juice. Some people like this way of registering homophonic trademarks, but many people will resent it. Some people think that good trademarks have been registered years ago, which makes it easy for registered trademarks to be rejected because they are identical or similar, and it is difficult to be innovative. Therefore, in order to buy their favorite trademarks, enterprises have to give in to the squatters and buy these homophonic trademarks at a high price. However, more and more ordinary people have expressed disgust at this trademark, thinking that it is blasphemous to register trademarks with the Yangtze River, the Yellow River and the Great Wall, and it is very disrespectful to register homophonic trademarks with celebrity names. In their view, the rush to register homophonic trademarks is more like speculation that emits copper odor. Chinese characters are extensive and profound, and words with the same or similar pronunciation may have different meanings, so if you don't pay attention when naming a trademark, you may make a joke. For example, the above example "Golden Lion"-"net loss". Moreover, the homophonic trademark that is now applied for registration may also be rejected. For example, the registration of "Jin Youwei" is actually a homonym of the idiom "Jin Youwei". This kind of trademark, like typo advertisement, is easy to mislead the public, destroy other people's literary accomplishment and cause very bad influence.