What should a tea shop do to do a good job?

I have many years of experience in the management of milk tea brands, and now I will discuss this issue. Preparation is the most important thing to open a tea shop. This is also the biggest difficulty for people who want to enter this industry at present. As for the management after opening a shop, I think there are only two words: intention. The domain preparation of a tea shop is mainly divided into the following steps: 1. Industry analysis. Have a certain understanding of this industry, don't just look at the superficial phenomenon and think about doing it, or think that you can do it when you see that your friends or others are doing well. Some things can't be copied (some shops are very popular. Do you have a place for them? Some shops are doing well. Can you manage it? Some stores have a very high return rate. Can you achieve quality? Some shops make a lot of money. Do you know how much wind and rain it has experienced? ), men are afraid of entering the wrong line, and women are afraid of marrying the wrong person. That's the truth. When you analyze the basic trend and market of this industry clearly, then make preparations for the next step. Second, analyze yourself. As the saying goes: know yourself and know yourself, and you will win every battle! It's not that simple to talk here. 1 First of all, you should analyze your personal management ability, domain transportation ability and personality mentality to see if you are suitable to be a shop owner. This is very important! 2. Secondly, evaluate your immediate environment: First, the support of your family; The second is economic ability (depending on how much investment you can make, will it affect other existing businesses or industries? I wonder if milk tea can only be eaten as a meal in a milk tea shop. ); The third is the ability to resist risks. Finally, the orientation of career strategy is how to develop after you open this store (many people are blind at this point and love to dream unrealistic dreams). Third, analyze the industry situation of the place where you want to open a shop (that is, know your future enemies or strategic partners), that is, know yourself. Be sure to use actual data to illustrate the situation. This requires some time, energy and financial resources. I hope friends who want to open a shop don't save this work. Fourth, the basic conditions for opening a store are prepared. 1. Do you know anything about technology? 2. Can the equipment be purchased? 3. Can raw materials be purchased, and is it convenient for long-term supply and demand? 4. Do you want to join or create your own brand? Fifth, find a shop. According to their own investment ability and competitiveness to find shops, not only to see the current situation of shops, but also to predict the future development. It is necessary to evaluate the level of sleeper consumption, and it is not appropriate to invest heavily in places with low consumption; Similarly, don't invest low in places with high consumption. There is also whether there are peers nearby or around, what is the price and quality? If there is no competition in the shop you are looking for, is there any possibility of competitors in the future? Especially those investor who are short of funds. In the calculation of breakeven, there is a pavement data: the store rent should not exceed 15% of the average minimum turnover. 6. After finding the pavement, you can determine the product menu. According to the consumption level, habits and culture of the store, the product menu of the store is positioned. After the menu is determined, you can plan and design the publicity materials. Seven, store decoration. This is also designed and decorated according to your investment quota, consumption level and product mix. Decoration style should be in line with consumption power, comfortable and hygienic, simple and generous. Pay special attention to the process design of the bar, design the scheme according to the product demand and equipment, and consider the space required for product promotion and equipment addition as much as possible while running smoothly. This also includes the layout of water and electricity and the requirements of water and electricity (when a shopkeeper always said that he would jump, I went to have a look, oh, the total equipment 10KW, and the power supply is only 3KW, so it's strange not to jump). Eight, talent recruitment. Many people were very happy when they first became bosses (ha, they finally became bosses! ), sober up, recruiting people can't be sloppy. You'd rather be stupid than too smart, because too smart is easy to betray. Locate the number of people according to the possible workload of the store and use as few relatives as possible. This involves human resources, so I won't go into details here. 9. Money-making equipment. This is also purchased according to the product menu. Good high-quality equipment can make more high-quality products and improve speed and efficiency. Even my current store can't make more and better products because of the equipment. I have met many people who ask how much it costs to open a tea shop. I said 10 thousand to 100 thousand, and the other party said: you don't understand. I can only say that I don't understand. The equipment of the store should match the hydraulic power of the store, especially in the small area of pedestrian street, and it is necessary to consider finding another kitchen to coordinate. Money-making equipment should be basically synchronized with store decoration. Ten, the decoration to 7788, you can enter the raw materials (equipment should have been in place). When all the raw materials are in place, it is also the time when the decoration is completed. At this time, the recruitment of personnel is basically in place, and product debugging and operation training can be carried out. Operation and technology are two different things. The general operation is stupid, that is, assembling the products that have become semi-finished products. This technology is the preliminary brewing work of semi-finished products. Technology is mainly controlled by the boss or his cronies. If you are a franchisee, you will also implement this step. I remember that a milk tea brand in Taiwan Province Province clearly stipulated that the boss must bring a close friend or husband and wife with him when negotiating the joining instructions. XI. After product debugging, it can be debugged, which can be divided into internal debugging and external debugging. Trial operation can carry out division of labor among employees, master procedures and improve speed and efficiency. At the same time, make preparations for opening. Twelve, auspicious opening and publicity. A lot of people understand this, so I won't say much. The next step is: operate with heart. In addition, milk tea technology is here, and I want to talk about what is the real milk tea technology. According to what I have learned, the current milk tea technology has begun to be divided into many schools, which are complicated and confusing. Since milk tea was introduced to mainland China from Taiwan Province Province, many models of milk tea have been developed. Now the seasoning technology of Guangzhou milk tea in which I live has been combined with the requirements of wine blending technology, and I also pay great attention to the improvement in this aspect. Because the application of wine blending technology to drinks (especially milk tea) is a qualitative leap and an artistic enjoyment. If someone tells me that drinking a cup of milk tea at a street stall is an artistic enjoyment, I believe the stall owner will leave at a loss soon. To learn the technology of milk tea, we must first learn to taste all kinds of milk tea. To understand the real so-called milk tea, we should first explain it from its main components, including milk powder, tea, sugar, water (and ice) and spices (including pearls in bubble tea). Don't underestimate every unit element here. Take water as an example. Milk tea made of different water tastes very different! You use tap water? Or mineral water? Or mountain spring water? Seawater? Filtered water (once filtered? Two filters? Three, five and eight filters? )? So is ice, and the process of making ice will also seriously affect the quality of each cup of milk tea. When you know the raw materials of these ingredients like the back of your hand and understand their principles and applications, then you really begin to understand the technology of milk tea. To know more is to know the basic components and characteristics of raw materials of a large number of manufacturers (hehe, is it difficult? Manufacturer's, don't hit me, is this a fact? )。 The so-called methods of how to cook and mix milk tea taught by online popular manufacturers or franchisees will not tell you this. I'm dizzy! Is that technology? When you look at the ingredient list of milk tea, you will find that the milk tea technology you have learned is worthless. According to the requirements of wine blending technology, to make a good cup of milk tea, you should basically know the following points: 1, learn to taste milk tea; 2. Raw material formula; 3. Seasoning amount and time; 4. Application of equipment and seasoning temperature; 5, seasoning techniques; 6. Preservation of milk tea; 7. Packaging requirements of milk tea; 8. Changes in milk tea (including sample change and qualitative change, such as pulling flowers). )。 Therefore, if you recognize the chain model of the franchise company and want to get the real milk tea technology, you should ask whether it provides the above technical methods and whether it dares to take you to understand the taste and ingredients of its peer competitors' milk tea; If you encounter some so-called free milk tea technical training, you should know whether it teaches you these basic things or just sells some raw materials to fool you; If you encounter the milk tea technology of fee-based training, you should ask what level its technology has reached.