How to improve the success rate of software project bidding?

How to improve the success rate of bidding?

How many times can a bid be made?

This may be a century-long problem for bidders. Some people can win once with two shots, while others can't win with ten shots.

Why? Some people will say that people have already said hello and have a good relationship.

There is no denying that this phenomenon exists in reality, but bidding is a comprehensive project, and we can't just stare at this point and then "give up on ourselves". We should analyze the market, Party A, competitors, experts, quotations, strategies and other aspects ... these are the key points we need to pay attention to.

Because bidding is not self-satisfaction, it is not to check a project casually and then prepare information to make a bid. Most of them were used as cannon fodder, even if they won, they didn't know, so it happened, and the success rate was extremely low. The marketing department of any medium and large enterprise will not allow this. They need to analyze the feasibility of this project from all aspects of bidding, calculate the cost gain and loss, evaluate the probability of winning the bid, and then take action after internal weighing.

So how to analyze the feasibility? Although there are many data dimensions and analysis models, in the final analysis, they are inseparable from the market, Party A and competitors.

If an enterprise does not understand the market, it is blind, and the bidding in this case can be said to be a "bidding collision" without a clue. The market here does not refer to the general market situation, but to accurate market bidding data, because only data will not lie. For example, customers often develop business in other regions because of the company's development needs, so they need to analyze the business panorama of the region based on the historical bidding data of the intended region. Potential owners, the winning bid amount and the degree of competition are clear at a glance, so it can be determined whether to bid in this respect or how to bid better.

At the same time, we should bid and win the bid. Party A is a topic that we can never avoid. How many times can Party A bid a year? When is the tender usually invited? Which provinces and cities have more tenders and higher amounts? Is there a peak and trough period to follow? Which organizations have you worked with? What are the previous bidding enterprises and their strength? Are there any fixed bid-winning enterprises? What is the strength and performance of the bid-winning enterprises in history? ..... Know about Party A and the historical bidding situation, and you will naturally know whether to vote or not. When all the winning bidders of Party A in a certain area are local enterprises, as a foreign company, will you still bid blindly?

Furthermore, it is to analyze friends and businessmen in the same industry, who are both rivals and business opportunities. A friend's customer is also your potential customer, a mature customer and an accurate customer. When developing Party A's resources, especially cross-regional development, the historical bidding data of local peers is one of the most valuable references. Look for companies with similar qualifications and winning bids, and check and analyze their historical bids and winning bids. What bid did you bid for? What is the general situation of Party A? What bids did you win? What's the winning bid? What is the discount rate geometry? ..... In this way, when developing business, which Party A to choose, how to quote and how to make the tender will be targeted. Crossing the river by touching friends and businessmen is conservative but safe.

Seeing this, some friends may say that the winning data in these tenders are too complicated to start with and don't know how to deal with them. Don't worry, I recommend a professional bidding data analysis platform for you: Yuan Bo. Com- latest bidding information+winning data analysis! Let you know the market, Party A and your competitors. Don't bid blindly, and don't be fooled into winning the bid. Recognize the situation and make a good bid.