I also want to write a slogan like "Drink Wang Laoji if you are afraid of getting angry". What should I do?

I have a friend who runs a hot pot restaurant called "Little Sichuan" and wants to write a classic slogan like "Drink Wang Laoji if you are afraid of getting angry". They thought a lot, such as "Eat Sichuan, take the road to success", "Eat Sichuan, promote China's food culture" and "Eat Sichuan, use 28 kinds of raw materials, 17 procedures, and cook hot pot for 72 hours before serving", but they were not satisfied. What should we do?

"Drink Wang Laoji if you are afraid of getting angry" is a good slogan. Good advertising language has two purposes: first, to stimulate purchase. You're right. I get angry easily. I want to buy it. Second, it is easy to spread. People ask you, why do you drink Wang Laoji? You don't even have to think about it. Open your mouth and say, "Drink Wang Laoji if you are afraid of getting angry."

"Stimulating purchase and facilitating communication" is the purpose of creating advertising language. Then how to create, can you achieve this goal? Pay attention to three creative principles:

Australian advertiser Hess once said: When an advertisement exceeds 65,438+02 words, readers' memory will be reduced by 50%. A good advertising slogan must be short. This is even called Hess's law.

"Small Sichuan, 28 kinds of raw materials, 17 processes, 72 hours to cook hot pot that you dare to serve." 25 words. It sounds awesome, but can you ask someone who has heard this sentence to repeat it? Most people can't remember it, let alone talk about it.

"Little Sichuan, Carry Forward China's Food Culture" is magnificent, but it doesn't make the most crucial question clear: What should I eat?

Personally, I have always liked the slogan of CNN: Be the first to know. As a news channel, it is the latest and fastest, and it is the core competitiveness. The sentence "You are the first to know" shows the benefits to the audience.

"Eat small Sichuan and take the road to success" sounds good to consumers, but the relationship between "taking the road to success" and hot pot is far-fetched.

I like the slogan of Nestle Coffee "No matter how busy I am, I want to have a cup of coffee with you". In just a few words, feelings and products are well connected.

Use:

With regard to the creative methods of advertising language, countless advertising language experts at home and abroad have shown their magic power.

The value proposition emphasizes piercing the pain points of consumers and strengthening the unique value of products.

Mr. Ma, a famous marketer in China, once designed a slogan for a customer who made melon seeds. Their melon seeds are very good, but they cost 100 yuan 1 kg, which is very expensive. How can such an expensive melon seed highlight its value? Later, he learned that their melon seeds were carefully selected, and they could only choose 2 Liang per 10 kg. So Mr. Ma wrote a slogan: Pick two out of ten catties of melon seeds. Simple words, full of value.

Representatives of the value proposition also include FedEx's advertising slogan "Mission must be achieved"; The slogan of Maxwell Coffee, "Drips are fragrant, but the meaning is still unfinished", and so on.

What should I do as a friend? Write advertising slogans according to your own unique values, such as "Little Sichuan Hot Pot, which tastes tasteless after eating clothes".

The school of action command emphasizes the use of imperative sentences and verbs to encourage consumers to act immediately.

In the action command school, Baidu's advertising language should be regarded as a classic. Before 2007, Baidu's advertising slogan was, "Look at Baidu if there is a problem"; After 2007, it was changed to: "Baidu, you will know." Baidu is the name of the company. It is specially used as a verb here and has a strong sense of "action instruction". Now "Baidu" has become the mantra of many people.

Representatives of the Action Command School also included the slogan "Don't go out without it" of American Express Credit Card; The slogan of ping an insurance, "buying insurance is buying ping an", and so on.

What should I do as a friend? Attempt to send an action command to the scene. For example, "if there are more than two people, go to eat small Sichuan hot pot."