What do you think of Xiaomi smart home products?

when Xiaomi 1 was first released, many people thought that Xiaomi was the killer in the mobile phone industry, which broke the monopoly of foreign manufacturers with its cost performance, which caused great influence in the mobile phone industry and was the ancestor of Internet mobile phones. However, it would be too simple if Xiaomi's actions over the years are only smart in mobile phones. There is a nickname for Xiaomi grocery store. In other words, Xiaomi wants to build a smart home system.

I believe everyone knows the saying of Industry 4., and thinks that the manufacturing industry can only create value through intelligent production in the future, that is, manufacturing itself creates value. The United States, on the other hand, proposed the Industrial Internet, represented by General Electric (GE), focusing on improving production efficiency and creating the future of digital industry through machine interconnection, software and big data analysis. Although this only represents the intelligent manufacturing industry, intelligence and digitalization have become the future trend. It can be said that Xiaomi's current smart home is to seize the future.

similarly, the threshold of Xiaomi's smart home products is gradually rising. Therefore, it will become a relatively niche product. For example, the price of a rice cooker in Xiaomi is between 399 and 999. For the average family, it is more practical at the price of 599 and 999. But how many families will spend 599 and 999 on buying rice cookers? Therefore, Xiaomi's smart home is still relatively small.

At the same time, Xiaomi is also an emerging mobile phone manufacturer after all. Pay attention to the mobile phone manufacturer, and its smart homes are basically branded. Of course, Xiaomi is still the one known for its cost performance. However, if so, how much profit is there? Will it be squeezed at the cost to ensure profits? We don't know this. However, we can know that Xiaomi is a manufacturer with no core competitiveness in the home appliance industry.

Xiaomi's current fate is that the global smart phone dividend fades, while the new economic growth point focuses on other smart hardware. In the early years, Xiaomi developed rapidly by cultivating eco-chain enterprises to produce various smart hardware revenues. Xiaomi is good at creating explosive products, Internet marketing thinking and channel networks, and promoting the rapid growth of eco-chain enterprises' revenues. The smart life business from IoT increased from only 5 billion yuan in 215 to 23.5 billion yuan in 217, and the revenue in the first three quarters of 218 exceeded the whole year of 217.

This year, Xiaomi launched the dual-engine strategy of mobile phone+AIoT in an all-round way, and said that it will continue to invest 1 billion yuan in the AIOT field in the next five years. However, in my opinion, for the hardware products in the direction of smart home, the technical threshold is not high. For example, Xiaomi Eco-chain has launched hundreds of kinds of intelligent hardware, and the competition barrier is not high only from the technical level. For example, the shipment of smart speakers is not as good as that of Ali. After Baidu launched a cheaper version of smart speakers, it increased by 711% to 1 million units in the third quarter of 218, winning 2% of the domestic market share in one fell swoop. In the fourth quarter of last year, Baidu speakers surpassed Xiaomi, with a shipment of 2.2 million units, accounting for 5.7% of the global market share. In addition, Ali's Tmall Elf recently announced that the cumulative shipment of smart speakers has exceeded 1 million.

in the competition for intelligent assistant, Xiaomi also lost to Baidu. By 218, the activation equipment of Xiaoai classmate (voice assistant) had exceeded 1 million, which was a milestone in the ecological scale of intelligent hardware for Xiaomi, because the industry competition barrier was not high. For example, when Xiaomi claimed that Xiaoai classmate's activation equipment exceeded 1 million, Baidu immediately claimed that the activation equipment of DuerOS, the AI dialogue system, exceeded 2 million, which was 1 million more than Xiaomi.

Iflytek, which has been deeply involved in the smart voice market for many years, is constantly invading smart homes (smart hardware). Iflytek has an artificial intelligence open platform with smart voice and human-computer interaction as its core, with 92, developers and a cumulative number of end users of 2.2 billion. For players in the smart home scene, the competition is extremely fierce. Under this cruel competition pattern, whether Xiaomi can expand its scale needs to be studied by the market.

Xiaomi's smart home is very good.

I have been using Xiaomi's air purifier and sweeping robot.

simple and easy to operate.

in addition, Xiaomi's receiver, plug-in and other small appliances are also very easy to use, and the design is also very beautiful.

I look forward to more J smart home products from Xiaomi.

Xiaomi has many smart home items, most of which are invested in some startup companies, and Xiaomi himself has not made them.

There is also a very domineering force, that is, Xiaomi's whole house intelligence. Their single products have always been very explosive, such as smart speakers, smart toilets, smart lamps, smart door locks, smart routers, etc. All enterprises in Xiaomi's ecological chain are involved, and they have done a very good job and produced many explosive products.

Recently, Daima Research noticed that Xiaomi has a smart customization service for Aqara's whole house, and it can build an intelligent upgrade of three rooms and two living rooms for 1, yuan. According to their press release, this service is like this:

The store arranges professionals to provide a full range of services such as on-site survey, scheme design, installation and deployment, and after-sales maintenance. Equipped with a very complete range of smart home products, including smart plug, light control switch, temperature and humidity detection, curtain motor, intelligent door lock, etc., which can be linked throughout the house, such as the "Little Love Classmate" smart speaker, which can control the switch lights and pull curtains by voice; Rubik's cube controller remotely controls the lights and adjusts the atmosphere at home.

In contrast, there is little difference in the content of the whole house intelligent service. The key competition point is:

One is how much will it cost to complete the whole house intelligent service? This determines how big the customer base is.

second, whether your things are installed properly or not, how often do your lights, door locks and curtains break down, and can they be linked?

It is said that this Aqara whole house intelligent customization is a brand owned by Green Rice, and there are more than 2 smart home experience halls in China. In 217, the smart home experience hall was piloted, and the concept of 4S flagship store was launched. You can experience and purchase various smart home items, and you can also customize the whole house plan.

Moreover, Xiaomi is now making smart home appliances. Some time ago, he shouted the "mobile phone +AIoT" dual-engine strategy, and released three smart home appliances, namely mural TV, full-screen TV and Mijia Internet vertical air conditioner, all of which support Xiaomi's AloT intelligent IOT. What does it mean? For example, the function of built-in small love speaker supports voice control. Of course, there is more than this. If you are interested, you can learn more about it.

Maybe after a while, Xiaomi's whole house smart store will add a lot of household appliances, and the categories involved will compete with Haier.

This change in smart home has brought a big impact on the whole market. Deng Chaoming believes that there are at least two aspects:

One is a company engaged in decoration business, especially in the high-end decoration market, such as large-sized apartments, large flat floors, villas, villas, etc., and those companies engaged in hardcover housing business with real estate companies need to consider introducing smart home solutions, which are needed by some families.

Second, many traditional products, such as mechanical locks, lamps and other businesses, should consider whether to adjust to the intelligent direction.

Xiaomi bench

Xiaomi toilet paper

Xiaomi rice cooker

Xiaomi toothbrush

Xiaomi drone

Xiaomi water army

First of all, thank Wukong for inviting me.

let me talk about my friends' views on Xiaomi smart home. To sum it up in one word, it's perfect to be eager for it!

First of all, they are not users of Xiaomi's mobile phone. One of them uses Apple X. After seeing Xiao Ai's classmates and experiencing them several times, they told me that they would buy a whole set of Xiaomi's things for home decoration in the future, and use Xiao Ai's classmates to control them.

Actually, if we analyze them carefully, Xiaomi should be the most well-known one in the smart home market. As a typical representative created by China, Xiaomi and Lei Jun are now being reported by CCTV mainstream media more and more. In addition, the huge user base of Xiaomi's mobile phone is also growing slowly, with stable jobs and increasing purchasing power. Their demand is not just a mobile phone computer.

Home appliances are also included in their shopping list. As young people, the things they use must be simple, generous, convenient and intelligent. The things in Xiaomi House are designed to suit young people's appetite, and the prices are all within the acceptable range.

It was only after I worked that I found out that Lei Jun was really playing a big game of chess, and Xiaomi was not just a showstopper of various industries. It is more like a subversive and creator, reshaping the form of the industry and establishing its dominant position.

It's a rush, but sometimes it's a bit embarrassing not to buy it. In the end, you will find that it's not just Xiaomi phones that you can't buy, but also the home product line will be out of stock from time to time.