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How to attract customers and take orders when doing online marketing?
First of all, you have decided to do online marketing. I don't know what your product is, so I'll share with you a general idea of operation. What I share here is the company's online marketing style.
The staffing of the network department of small and medium-sized enterprises is as follows: one promotion, one plane, one sales and website technology outsourcing. This is a very small team. If your enterprise has the strength, you need to increase online customer service staff in the middle.
Plan the network marketing plan according to the lowest cost. First, you analyze your products, target users and competitors. This is the basic work. Analyze your products and know where your advantages and core competitiveness are. You can refine selling points, write copywriting and plan articles for content output. You study who your target users are, and you know their purchasing power and what their purchasing point is, so that your selling point can be optimized at any time and be more suitable for your target users. By studying competitors, you can know their markets, products, target users, promotion channels, etc., so network marketing promotion is easy.
Network marketing has just started. I suggest you don't innovate. You can analyze which channels your competitors have promoted, and then let your promoters do the corresponding channels directly after the analysis. Here, do a good job of KPI assessment, don't talk empty words, you need to see real data (there are many contents, save 654.38 million words, and you can trust the author privately if you are really interested).
If you get traffic through promotion, then as a promoter, you also need to give consideration to customer service ability, that is, you must have the ability to obtain effective customer information. Only when the customer's contact information is obtained can the salesperson follow up by phone and refine the professional vocabulary to clinch a deal.
What the plane should do is to cooperate with each other to promote and do a good job in network marketing through content design posters, websites and other related work.
The above is a very simple logical relationship of network marketing for small and medium-sized enterprises, and I hope it will help you. There is more logic behind, and that estimate will not have much impact on you for the time being.
Finally, just remember that online marketing just needs to imitate competitors at first, and you can innovate after you get familiar with it.
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