How much is the women's dress?

Fashion women's clothing is very popular with the public, especially in some first-tier cities, and it is a clothing brand that many young people like. So how can we sell goods and open a fashionable women's clothing store to achieve good results? Today, Bian Xiao, a women's clothing network, will share some tips on how to sell fashionable women's clothing.

Sales Skills of Fashion Women's Wear: Understanding Customers' Purchase Motivation

If you don't know the customer's buying motivation, you don't know what you can sell! In complicated sales, no one will buy the same thing. Everyone is determined to buy by the satisfaction of personal motivation, so it is most important to know the customer's buying motivation.

Sales Skills of Fashion Women's Wear: Learn to Ask Closed Questions

The so-called closed-ended question is to ask some questions that can only make customers answer "yes" and "no" in the process of sales, aiming at our selling point design. However, it should be noted that when asking closed-ended questions, try to let customers answer "yes". If the customer answers all the questions in the affirmative, our sales will take a big step towards success.

Selling Skills of Fashion Women's Wear: Distinguishing Buyers from Decision-makers

In the process of sales, you can often see pairs of girlfriends, couples or friends. At this time, it is very important to distinguish between buyers and decision makers. We should try our best to attract the attention of decision makers, first deal with decision makers and convince them, because consumers will have confidence in buying only if they are approved by decision makers. Remember not to hurt her companion's self-esteem, such as "your eyes are not good"

In addition, here, Bian Xiao also wants to give some heartfelt suggestions to the shopping guides. In fact, sales are not simply selling, but buying with customers! It means to care about the customer's way of buying and make the customer feel that you are helping him. As long as this is done, even if the customer can't make a deal this time, she will definitely remember you and think of your store first when she buys clothes next time.

Fashion women's sales skills: learn to praise customers

Needless to say, praising customers can satisfy their vanity, make them feel happy and give them a good impression, so that customers may be hot-headed and impulse to buy. Moreover, praising customers can make customers stay in specialty stores for a longer time and have a greater chance of successful sales. Remember, when customers try on clothes, they must praise people first, then clothes, and finally praise people and clothes together.

For example, beauty, this dress makes you look very slim and elegant, and the ruffled design on this dress is just one of the most popular elements this year. Your whole suit is not only very fashionable, but also looks more confident.

Fashion Women's Sales Skills: Learn to Deal with Bargaining Customers

In fact, we have to understand that when customers bargain, it is not that customers are pushing down the price, but that customers are looking for where the reserve price is. Want to know more about business treasure and management skills, pay attention to the website and WeChat official account in this watermark. Therefore, as the key to sales, what we have to do is not to cater to the price reduction blindly, but how to shape the bottom price recognized by customers. This is the core of all negotiation skills.

Fashion women's sales skills: focus on promoting orders, that is, helping customers make decisions.

Promoting orders requires skill and efficiency. When customers are hesitant, we should help them make a decision, especially when they meet hesitant customers. Usually, when they discuss whether to buy or not, we must help them make a decision and reach a deal. Otherwise, when customers go to the next store, clothes with similar styles may be turned over by the shopping guide.

Fashion women's clothing sales skills: good at comparing with competitive brands.

As an excellent shopping guide, you must have a thorough understanding of competitors' products, and only in this way can you better explain your own products. At the same time, in the process of sales, try to be close to the first brand in terms of quality, function and performance, and close the distance between us and the first brand. Remember, don't slander any other brand, which will only make customers think that you are full of empty talk and even think that your clothes are not true.

Fashion women's sales skills: selling by telling stories or subconsciously.

You know, when facing all kinds of consumers, we should let all kinds of consumers know the functions of our products well and strengthen their impression of the products. At this time, if we use stories or subconscious hints, we can well introduce consumers into our topic.

Sales skills of fashionable women's wear: don't argue with customers.

Customer's objection = doubt+negative emotion; You can't dispel the objection just by explaining, because there will be new problems, because he hasn't calmed down yet. This is what I'm talking about. Sometimes we win, but we lose this customer, because he recognizes your clothes and doesn't recognize you.

In the face of dissent, we must do three things: eliminate negative emotions by sharing (not necessarily agreeing with him) his feelings; Through exploration, find out the reasons behind the objection; Solve the problem according to the cause, not the problem.

Sales skills of fashionable women's wear: learn to prioritize.

Customers arrive in several batches, and when they are overwhelmed, they should first receive customers with strength and desire; For other customers, a polite greeting is enough. It is strictly forbidden to provide services hastily, especially at the critical moment when payment is about to be made (if you contact others at this time, the paying customer is likely to temporarily change his purchase mind and may eventually get nothing).

Sales Skills of Fashion Women's Wear: Keep yourself "Busy"

Don't just stand at the door and block the passage. Don't just stand still when you have nothing to do. You should pretend to be busy, put some clothes "casually" at the cashier, sort out the goods, try on the clothes, and memorize the rest of the sizes (so as not to panic when introducing them), so as to adjust your mentality and be confident and generous when you really contact customers. Remember not to give customers a high-pressure posture, and don't let customers think that you are smart.

Fashion women's selling skills: "enthusiasm" is sometimes a deadly poison.

When customers enter the door, don't introduce the goods immediately (except old customers) to avoid scaring away the guests. Let her have a look first. You secretly observe her consumption level, body shape, age, temperament, what clothes are suitable for wearing, and pay special attention to the problem of code breaking. If there is no size suitable for her, don't introduce it at will, so as not to be self-defeating

If she is interested in a product, she can introduce it. Her eyes rested on a dress; Touch it with your hand, and then you can kindly tell her "you can try it on"; Go somewhere quickly (she may have tried this dress before) and so on. If customers go directly to the mirror to admire themselves and then look at their clothes, you'd better not disturb her, because she is a loitering type, unless you are bored and want to play with her to liven up the atmosphere in the store.

Fashion women's sales skills: there are also primary school questions about fitting.

When a customer tries on a good dress, he should say, "This one is fine" and never say, "Do you want this one?" . For guests with purchasing power, you should introduce more and promote them vigorously, and don't give up easily. Get the money quickly when you register (never give the customer time to hesitate).

Don't hang back the clothes that the customer tried on before leaving. It should be casually held for her or casually put on the cashier.

These are the 13 sales skills of how to sell fashionable women's clothes. Of course, the skills that need to be mastered in the sales process of fashionable women's wear are far more than these, which need to be summarized and accumulated in practice. Always remember self-confidence and praise, and find and summarize experience and skills from bit by bit work experience. Only by constantly improving our services and skills can we continuously improve the performance of the store.