How to write a sales copy

1. Many people often fall into the misunderstanding that they only talk about product advantages and ignore user needs and immediate actual interests when looking for selling points from user needs and refining product selling points. This is a big mistake. No matter how good the product is, consumers can't feel it, so they won't read it at all, because it has nothing to do with him. This is because you didn't arouse his inner voice. At this time, we can start from the point of fear, then show the product features, expect the user experience and what practical benefits we will get, and at the same time, we must have evidence to prove it and increase trust.

2. Find differentiated selling points for competitive products

At present, the market information is complex and redundant, the product homogeneity is serious, and the selling points of similar competing products are similar. This kind of stereotyped copy is generally forgotten after reading it, and it can't attract users at all, let alone achieve transformation. Therefore, it is necessary to refine the differentiated selling points. There are two ways to find this selling point. One is to enlarge the points that are easily overlooked and weaken other selling points. The other is to find a selling point from the bad reviews of competing products, and enlarge the selling point into a unique trump card selling point, so as to achieve "no one has me, and people have me".

3. Find a selling point from the price

Many people will show the low price as a selling point, but it is a "double-edged sword". If you don't use it well, others will think that your product is cheap and the quality is not as good as others. If you want people to believe that your products are reliable, high-quality and low-priced, you should give reasons for your low price, such as home delivery, no middleman to make the difference, and buyers spend less money. Just like the advertisement of melon seeds used car, customers are persuaded by the low price, rather than questioning the poor quality of the car. Therefore, we should carefully consider the words of selling price, and at the same time, we can add emergency words such as "limited time", "limited time" and "immediately" to stimulate users to make quick decisions.

4. Looking for selling points from the historical and cultural background of products.

As a consumer, the same two pharmacies, one is newly opened and the other is Centennial Tongrentang, which one would you choose? There is no doubt that you will choose an old brand. Because the more products with historical and cultural background, the easier it is to gain the trust of users.

5. Find a selling point from efficient people buying products. For the advantages of product introduction, people pay more attention to what it can bring to him. Especially whether you can meet your own needs quickly in the short term, so product efficiency is also a super selling point. For example, the slogan of OPPO mobile phone is "charge for 5 minutes, talk for 2 hours" and "JD". COM fresh, 1 hour fast "; "Beautiful air conditioning, quick heating in 3 seconds" and so on, not only fully demonstrated the selling point, but also gave people a sense of picture after use.

The above is the way to quickly write valuable and high-conversion selling point copy. You can try it yourself, and then compare it with the conversion rate of the copy you wrote before, and the result will give you the answer.

At the same time, we should also remind everyone not to show too much literary talent when writing a copy, but to be concise and colloquial. For example, "Drink Red Bull when you are tired and sleepy" is more effective than "Your ability is beyond your imagination", because no one will want to understand the meaning of your last sentence, and if you don't understand it, just skip it, let alone change it. And there must be a brand name in the copy. Every promotion fee the boss spends is to let consumers buy their own products or services and quickly remember the brand name, advertising language and brand image. This is a successful and valuable selling point copy.