Take Versace as an example to talk about the development history and prospect of luxury goods.

Gianni Versace Gianni Versace, the founder of Versace, was born in Reggio Calabria on February 2nd. My mother is a "native" tailor who once opened a shop called "Paris Fashion Shop". She is a clever woman. She can cut clothes without any patterns, just make some marks on the cloth. Versace's home is separated from his mother's workshop by a wall, and the three brothers and sisters grew up in such an environment full of working atmosphere. When I was a child, Versace liked to learn to make clothes and entertain himself. Recalling the past, the master once said, "It was under the influence of my mother that I developed an interest in sewing fashion from an early age." For the growing Versace, this remote town is too small. 1972, 25-year-old Versace came to Milan to study architectural design. Then, by chance, his knitted clothing series designed for a fashion manufacturer in Florence sold well, which quadrupled their business. As a reward, he got a famous car. This unprecedented success made him give up the construction industry he studied and became his first opportunity in the history of starting a business. As a result, Versace, who won the Gan Guo for the first time, was full of energy and threw himself into the fashion industry out of control. 1978, Versace launched his first women's ready-to-wear collection. Soon after, his first fashion shop was ready, and he invited his eldest brother Tu Shan, who majored in business management, to help manage it. 198 1 year, during Versace's first bottle of perfume, he invited his sister Donatella, who was studying in Florence, as a helper. At this point, Versace's fashion kingdom began to take shape. 1989 opened the "Atelier Versace" boutique in Paris, France, and entered the fashion world. In July 1997, he was shot in the United States. Besides fashion, Versace also deals in perfumes, glasses, scarves, ties, underwear, bags, leather goods, bed sheets, tablecloths, porcelain, glassware, down products and furniture products. His fashion products have penetrated into every field of life. Versace won 1983 Cotisak Award, 1986 Italian Commandatore Award from the Italian President, 1988 Katisak Award for the most creative designer, and 1993 International Fashion Designers Association Award. Versace Versace 1946 1946 was born in Reggio Calabria, southern Italy. He grew up as a tailor, a design master and a world fashion designer. Versace worked in his mother's sewing shop when he was a child. At the age of nine, with the help of his mother, he designed his first dress, a one-shoulder dress made of velvet. After entering middle school, Versace was not interested in school courses and dropped out of school to continue to help his mother make clothes. Another hobby of Versace when he was a child was music. He likes folk songs, modern pop music and classical operas in southern Italy. 1972, a clothing manufacturer in Milan took a fancy to Versace's works and called his mother to ask Versace to go north to Milan. Versace was so excited that he immediately boarded the train and went to Milan to start his clothing career. At that time, he was only 23 years old. Soon, a ready-to-wear dealer came to him to cooperate with several sets of clothes. Versace tried his hand from the beginning and succeeded in one fell swoop. The clothes he designed are very popular. The partner was very happy and rewarded him with a Volkswagen Beetle. When the conditions were ripe, Versace came to Milan with his whole family and founded a family business in the traditional way of family union. Not wanting to be alone, Versace founded the first series of clothes named after him in 1978. In the 1980s, Versace, who loved music, saw that the influence of rock music on young people was constantly expanding, so he seized this opportunity and joined hands with rock stars to launch rock costumes, which was a major turning point in his career. The mountains, rivers and cultural traditions in my hometown provide a solid foundation for Versace to grow into a master of fashion design. His hometown has the ruins of ancient Rome and Greek culture, and classical culture has a deep influence on the social atmosphere. From Versace's works, we can see that he was influenced by art when he was young. After more than 20 years' efforts, Versace has become a wizard comparable to the other three Italian fashion masters giorgio armani, Gucci and Valentino. The symbol of Versace's empire is the gorgon Madusa in Greek mythology. Beauty's hair is made up of snakes, and her hair tip is the head of a snake. She represents fatal attraction. She attracts people with her beauty, and people who see her turn to stone in an instant. This kind of power is exactly what Versace pursues. In the fierce market, the role of advertising cannot be underestimated. Versace spent all his time on advertising. The first is to make friends with people in the advertising industry, especially photographers, who are often Versace's guests. Through these people, he learned about the trends and trends in the clothing industry. The second is to carry out publicity activities and mobilize all means to promote our products. Exquisite product brochures are powerful tools for Versace to engage in public activities. These manuals are beautifully printed, combining modern comics, artistic creation, classical culture and beautiful models, producing Prince Charming and countless Snow White, and winning customers. In order to cope with the severe competition, Versace has his secret weapon, which can form judgment, organizational design, production and sales at the fastest speed in the shortest time. Most companies in the fashion industry need at least six months from design, pre-sale to mass production, and Versace often takes lightning action to adapt to changes in market demand. For example, there is a kind of jeans made of high-tech PVC fabric, which is sold in 200 yuan. Under the personal supervision of Versace, the whole process of design, manufacture, transportation and listing was completed in five weeks, setting a new record in the history of clothing. The symbol of Versace's design peak is1the "Afelier" series launched in Paris in 1989. This is the first step for Versace to resolutely enter the French high-end fashion industry because he was not satisfied with monopolizing Italy. This move immediately triggered a wave of Italian fashion marching into Paris. Brand is also Versace's most concerned issue. Versace discovered long ago that the brand of goods has abnormal power. Versace's success in women's wear made him realize more and more that he should try his best to ensure his own brand and rely on it to make profits. At the same time, he should adapt to the shopping psychology of young consumers and produce products with obvious brand decoration and quick turnover, instead of paying too much attention to texture and cost. 1994, Versace introduced bedding and household items with Versace brand. 1in the autumn of 1997, Versace is also going to open a cosmetics production line, specializing in the production of products matching Versace's clothing. Versace is in the leading position of logistics management in the Italian clothing empire. Versace has established companies and retail stores in new york, London and Paris for a long time, so that the company's products can meet customers directly without intermediaries, thus organically combining design, manufacturing and retail. An article in Businessweek said, "Versace has an advantage in almost every step of the fierce competition in the fashion market, especially in retail." Versace, who is good at playing celebrity cards, is one of the fashion designers who Diana likes and can be called friends. British design is too conservative and rigorous. Although it can set off Diana's demeanor, it also inevitably dilutes Diana's personality. Versace's evening dress designed for Diana is different, and Diana's energy and enthusiasm are vividly displayed. Versace designed a blue one-shoulder evening dress for Diana, which was made of exquisite blue satin. Diana wears this dress like sea water flowing in the summer sun. The off-the-shoulder design has a deep decorative architectural beauty. In western countries, celebrities in the entertainment circle are the object of Versace's attention. Once these celebrities put on Versace's costumes to attend the Oscar ceremony, TV stations broadcast the image of big stars to the whole world, and Versace's works naturally spread all over the world. Versace evening dress

1998, Zeta Jones appeared in the Oscar ceremony wrapped tightly in a red Versace dress, and immediately murdered the films in the hands of countless journalists, becoming the best dressed person of the night. Another world-famous movie star is Stallone. Stallone is strong and has broad shoulders, but according to American standards, Stallone is a little short and his shoulders are too wide. Versace carefully designed two sets of clothes for Stallone in February of 199 1 and February of 10. The dark blue suit and white shirt cover up the defect that the shoulders are too big, which makes Stallone's body straight and upright. So far, this suit designed by Versace for Stallone is still highly respected by American entertainment and fashion circles. In the early 1990s, a series of promotional photos taken by Madonna for Versace were classic. Madonna's wildness and Versace's brilliance are called a seamless combination. Versace kept the style of not forgetting the past and not abandoning people who were frustrated for a while in his communication with celebrities. Tai Sen, the "boxing champion" who bit off holyfield's ear and threw it into the ring, has always respected Versace, a fashion master. After Tai Sen was imprisoned for breaking the law, Tai Sen missed the shorts designed by Versace. When Versace heard the news, he specially sent him some clothes, which made Tai Sen grateful. After Tai Sen was released from prison, he returned to the ring. When he won in succession, Tai Sen's shorts became the favorite of American teenagers. This has greatly increased the sales of Versace shorts. Supermodel is a priceless Versace natural diamond watch. Domestic first-line hand model: cat Cauchy

Before Versace developed, the world fashion industry only hired some models to perform temporarily by fashion companies, and there was no supermodel created by the fashion industry itself. Clever use of models is a creative technique of Versace's fashion art. Versace has collected all the tallest and most beautiful female models in the world under his account, and after proper training, these models have unlimited potential. Models played an extremely important role in the process of Versace's fashion going global, and they also went global with Versace's fashion. Versace thinks that the most attractive model in his heart is Kate Moss. He thinks she is a real "eternal woman". Kate Moss is thin, and feels weak and pitiful on the rooftop. Her complexion is always pale and her eyes are always blurred. Her beauty is reflected in the longing of every nerve. She put on clothes not to hide anything, but to express. Kate Moss is dressed in a dark green, fruit green, grass green and light green robe decorated with silver ornaments, which is the most accurate interpretation of Versace's design style. Ke Xi [1], the first-line hand model queen of China, is a professional songwriter and an alternative female lead singer of the King Image Band. The advertisement shows a white Versace natural diamond watch for women. This watch is mature, calm, elegant, neutral, all-LOGO natural diamonds and generous white LOGO wide strap, which has been widely praised in major luxury forums!

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Gianni Versace Spa Group is one of the best international fashion design institutions in the world. Gianni Versace was founded in Milan on 1979 by one of the most talented designers in the past ten years. Today, Gianni Versace Spa Group has become a global symbol of Italian luxury goods. Gianni VERSACE SpA Group not only has a lofty position in the international fashion design field, but also manufactures and sells Versace brand products, such as Atelier Versace series, fashion clothes, jewelry, accessories, perfumes, cosmetics and furniture, and spreads Versace fashion and style all over the world. The famous history of "Versace" brand is not long, but it is this brand that has gone through a short decade or two and has become one of the four major Italian fashion brands that can be as famous as Armani, Gucci and Valentino. The appearance of Versace originated from its founder Gianni Versace's perfect and extreme love for fashion, and his unexpected death added a unique mystery to the brand. Gianni Versace was born in southern Italy. His father is a salesman and his mother is a fashion designer, who runs a small workshop. Versace, who had been exposed to everything since childhood, became interested in fashion design. /kloc-joined my mother's workshop as an assistant at the age of 0/8, mainly engaged in pattern purchasing and cutting. At the age of 25, Versace moved to Milan, the world-famous fashion capital, and began to make a living by fashion design. With super understanding and learning ability, Versace successfully held the first women's wear exhibition with its own signature in Milan from 65438 to 0978, and the Versace brand was born. At first, Versace's modern fashion design did not cause worldwide influence until he met the famous American fashion photographer Richard Avedon. With the help of the latter, Versace's works with distinctive design style and special aesthetic feeling began to appear on the cover of the world's top fashion magazines. Its strong avant-garde artistic features, unique Renaissance style and imaginative style are gradually admired by fashionistas all over the world. 1982, Versace introduced the famous dynamic metal clothing at the annual autumn and winter women's wear exhibition, which later became a classic feature in his fashion design. 1986, Versace was awarded the medal of "* * * National Honor" by the Italian President. From 65438 to 0989, Versace finally became one of the circles that the French fashion industry adhered to, and took Paris as the base for its brand to release new works every season. 1993 won the award of the American International Fashion Designers Association, which has the reputation of Oscar in fashion. Versace brand clothing has both classical and popular temperament, wandering between elegant and vulgar art, luxury is the design feature of this brand, and those jewel-like colors, smooth lines and unique asymmetric bias make Versace fashion always shine. Versace's customers have different identities, including princes and nobles and black rock musicians. Elton Johnson, Madonna, Bonjovi and Tina are all his fans. He successfully combined his artistic enthusiasm and superb fashion design standards with the top models he trained, and then became the most active planner and participant in the international luxury fashion show. However, just at the height of his career, Versace was shot dead in front of his apartment in Miami, USA in July. 1997. After his death, the company suddenly fell into an unstable state. A few months later, his sister Donna Tara took over as the chief designer of Versace. Donna Tara started working with her brother from 198 1. At first, she did almost nothing in the company, but she played the role of Versace's "goddess of inspiration" and appeared in the fashion circle wearing Versace's clothes. In the late 1980s, relying on her creative talent, she began to design secondary products and children's wear series for her brother. 1993, she completely took over the business of Versace's derivative brand "confrontation". Some people say that donatella's fashion concept and design are not as passionate as her brother's. But under her leadership, Versace's brand fashion has changed more than Versace's own control. While retaining Versace's gorgeous style, she also began to take the route of modern professional women. At present, apart from fashion, Versace Group also deals in perfume, glasses, scarves, ties, underwear, luggage, leather goods, porcelain, glassware, down products, bedding, furniture, etc. It can be said that fashion design has been brought to every field of life. After Versace's death, the shares of Versace Group were divided into three parts. Donna Tara accounts for 20%, and Santuo, the eldest brother among Fan's three brothers and sisters and the eldest brother in charge of operation and finance in the company, accounts for 30%. The remaining 50%, according to Versace's own will, was left to donatella's daughter allegra Versace Baker, whom he called "Little Princess".