How to make a speech more persuasive?

A good speech must consider the overall "pyramid" of the speech. At the bottom of the pyramid and the most important thing is the story. A good story must have a purpose and convey the benefits of the speech to the audience. In fact, the purpose of all public speaking is to convey valuable information. But today, most speeches cannot convey information smoothly and convince the audience. This problem occurs an average of 30 million times a day around the world. The reason for this situation is that the vast majority of business speeches have become intensive and one-way to the audience. Instilling information and conveying data is not communication at all, and it will not convince the audience.

In addition, most business presentations today are centered on PPT with charts. In fact, no audience will make a decision based on PPT. People will make decisions based more on their impression of the speaker. In business communication, the role of PPT is to support the speaker, and the speaker's job is to tell the story, not to let the PPT tell the story.

The middle part of the pyramid is PPT and charts, which are supporting tools for storytelling, but they must follow the principle of "less is more". The next step up the "pyramid" is to find a speaking style that suits you and some tips, such as standing on the left side of the screen when speaking, interacting with the audience frequently, and avoiding looking up and down, looking around, etc.

The pinnacle of the pyramid is listening and understanding during the Q&A session. The most important thing during the Q&A session is to stop, don’t think about how to answer, but first listen to what others are asking. The questioner's question is wrapped in a string ball, and your task is to unravel the string ball and find the key to the problem. "I'm not listening" can have a very bad effect in interpersonal communication. There are many techniques for answering questions, but the premise is to understand the question. The only way to understand the question is to listen actively. A successful speech needs to consider the entire pyramid, integrate clear stories and concise PPT, communicate fluently, and achieve active listening.