What are the Internet advertising channels?

After the popularity of the Internet, traditional advertisements have been replaced by self-media advertisements. Then, in this self-media era, what advertising channels are worth using by enterprises? I. Weibo

Weibo is divided into Sina, Tencent and Netease. Nowadays, Weibo is the only social software except WeChat, so it is indeed a wise choice to put advertisements in Weibo.

1. To find resources, you can search related resources through search engines and filter to find suitable resources. You can also introduce some resources through people you have cooperated with, and of course you can also find some sorted resources through third-party platforms.

2. Sina is the highest in terms of activity, and Tencent will be slightly better in terms of fan quality. Sohu and Netease can try, because there are relatively few people playing;

3. Sina Weibo can be used for self-promotion, which is officially launched by Sina Weibo. It is reasonable to choose Weibo to publish the task directly. It is difficult to judge the quality of Sina Weibo, mainly through Weibo's forwarding, comments and praises. The price is lower than that of Tencent Weibo.

Second, the space has QQ space, Renren.com and so on.

1, looking for resources

① Choose related QQ groups first, and you can also find some cooperation resources by browsing QQ space; Generally, there will be room for Tencent Weibo resources, and you can contact some good quality ones;

②QQ space has a space authentication area, which can be filtered according to the number of fans in the space;

(3) Looking for information about Renren.com's cooperation is generally through an intermediary, and then browsing popular pages in Renren.com to find cooperation with celebrities.

2.QQ space is divided into ordinary space and authentication space, with fewer fans in ordinary space and more fans in authentication space. And ordinary space to judge the quality is good or bad, generally from the space home page to see a talk about reading volume, reprint volume and comments. Although the number of fans in the authentication space is the standard, the overall reading volume is also the standard.

3.Renren.com can also seek cooperation. The way of publication is just like talking, a picture, a paragraph of text. Renren. com Com mainly depends on the number of followers and reading volume of Renren's account. The general reading volume reaches 1W, with better effect and high ratings. Third, website advertisements and forum posts rank high.

1, find relevant websites to advertise (mainly in the form of pictures), including days, months or years.

2. Plan a good copy, implant advertisements from it, and post in relevant forums.

Fourth, CPC interactive deduction: Tencent Zhihui Push, Sina Fan Tong

1, at present, both of them have relatively high prices, less exposure and average effect;

2, need good material and copy, set different prices for delivery.

Click on the picture to deduct the fee: Guangdiantong, baidu promotion, sogou promotion, Tencent social marketing.

1, Guangdiantong has a relatively large exposure, and the price is basically controlled within 1; Baidu Alliance's exposure in baidu promotion is also good; The exposure rate of sogou promotion is relatively low, and Tencent's social marketing is mainly the picture advertisement in Tencent's Weibo page.

2. The key to this promotion is the production of materials, so as to realize the multi-modality delivery of the same picture with different sizes.

Intransitive verb bidding: Baidu bidding, 360 bidding, sogou bidding.

1. At present, Baidu's bidding is the most mature and competitive. 360 is new and relatively weak in competitiveness.

movable terminal

First, WeChat: public WeChat, friends circle

1, looking for resources:

① It is most direct and convenient to find cooperation through QQ group;

(2) Looking for resource cooperation through major public WeChat third-party platforms, usually packaged or in large quantities;

③ Contact the owner of the official WeChat account through the official WeChat account collected in the third-party platform;

④ Search major social platforms: Renren, Douban, Xin Kai, etc.

⑤ Try to cooperate through the internal testing circle of friends recommended by the media box.

2. Mainly based on WeChat official account.

Second, the news client: Sohu News, Tencent News, Netease client.

1, Sohu news client, it is a little difficult to contact the partner, but you can try to leave a message;

2. Tencent News client is similar to Sohu News. After Tencent News subscribes to one, there will be a separate private letter author channel below, making it easier to find cooperation.

3, Netease news client, basically similar to the above, more information can be analyzed according to your product.