Written to all college student media professionals

? In recent years, I have met many college students studying media, and many of them have the dream of becoming a self-media company. Most of these people want to do only three things: first, to shoot funny web dramas like "Wonderful" or some spoof, unlimited short video programs; second, to shoot movies like "Cat's Tree" Shoot some beautiful short films like that; third, do wedding celebrations.

? The first two are easy to understand why everyone should do them. There are only three reasons: there are successful examples and it is low-cost. The most important thing is that whether it is funny or aesthetic, it is something that everyone likes.

? As for weddings, this is hard to explain. I personally think it’s because it’s easy to do, especially since many hosts have their own studios to handle weddings, and many wedding companies now do it. Especially low (especially in small places)?, so we young people with professional backgrounds feel that there is an opportunity, and if we do well, we feel that we can surpass them.

But my brother and I often make countless calculations, and I feel that these three are not the directions that our contemporary media should pursue. Why? ?Let me explain them one by one, if you can still read.

The first one is funny. Why not recommend, because there are too many. When I open Weibo every day, it’s all funny. Those so-called news-type Weibo blogs don’t do anything serious. They just repost one or two funny jokes and videos. There are too many videos and too many jokes, and I don’t know if you have noticed it. There are no technical or professional requirements for these, as long as you have some imagination, most of them will do. This is something that everyone can do. Does our profession have any advantages? Unless you have an advantage in your imagination, unless you can have no lower limit, look at the current reality shows, celebrities don’t have any moral integrity. For example: Deng Chao, Sun Honglei, etc. Who can you compete with? You are competing with hundreds of millions of people. Unless you eat shit and eat more, you can't beat Mr. Pei. Try to swim in a shit pit or something, it will definitely be popular!

? The second one is a beautiful short film. This is not recommended either, why? Because you think it costs less and you think it’s easy to succeed with a “cat tree”, that’s just what you think. The first element of beauty is handsome guys and beauties (especially beauties). Do you have any resources to help you for free? If so, how many? How many times can I help you for free? No, how much would you pay for it? The second factor is a beautiful environment. Is your economy enough to support you traveling to the seaside, grasslands, or abroad? Are there a bunch of beautiful scenery near your business that you can take pictures of, and no one wants to charge you? The last one: technology. Needless to say, if you don’t have the skills, don’t even think about it. So, kids who want low cost, please step aside.

? The third one, wedding. This reason is similar to the above two places. Weddings are all about aesthetics, and if you want them to be aesthetically pleasing, you have to spend money. Of course, those who generally choose weddings still have some money, so I won’t go into details on this. Let’s talk about what I first said too much. There are too many things, there are too many wedding celebrations, and there are only two ways for you to succeed: one is to spend more money than others and create a grand ceremony. The second one: than creativity. Many of our weddings now, especially in small cities, have the same host giving a speech on stage, and the newlyweds come in to pay homage to their parents and exchange rings. Insert some funny jokes and programs in the middle, and add some touching words and scenes. A PPT was played in a loop from beginning to end in front of them, and a bunch of people below watched a few people crying and laughing on the stage. This annual wedding party is very good~

? History is always moving forward. Chinese people will not always be so low. They just like to watch unlimited things and like a bunch of people to join in the fun and let loose. Holding a huge PPT. Everyone will like quietness and elegance one day. Conversation should be generous. When that day comes, it is impossible that the popular list on Weibo will be almost entirely dominated by funny and entertaining content. It is also impossible for a host to exaggerate happiness and sadness at a wedding. And media people of our generation should not just see what’s in front of us, because we are professionals. We should look at future development, and our path should also be towards the future. History always moves forward, and no one can stop it. Those who follow it prosper, and those who go against it perish.