The most touching place of Dong Mingzhu's celebrity deeds

Dong Mingzhu, deputy general manager of Gree, is a celebrity in the field of air conditioning. 1996, she led 23 marketing salesmen to face the marketing team of a domestic manufacturer with nearly 1,000 people, and won the first place in the national sales volume, with no accounts receivable. Its marketing tactics are still talked about by people, convincing opponents. Someone once flew to Gree at his own expense just to "see what kind of woman Dong Mingzhu is". "I have never made a mistake, I never admit my mistake, and I am always right." At 2 o'clock in the morning, Dong Mingzhu was interviewed by reporters all night, his eyes flashing.

"Impossible, how can you not make mistakes?" The reporter and her subordinates looked at her quietly.

"Yes, I had a nickname' Chang Li' in high school!" Everyone laughed. Dong Mingzhu's wisdom, Dong Mingzhu's simplicity and Dong Mingzhu's atmosphere are all among them. Instead of playing cards 1995, Dong Mingzhu said she was 10 years old. This year, Gree people welcomed their new sales manager, only to find that she is a person who never plays cards according to the rules. Her "card theory" is only one: her own principles, which she thinks are right. The first problem she faced when she took office this year was the backlog of 19000 air conditioners in the dead of winter. In this regard, everyone's usual practice is to sell each set at a reduced price in 300 yuan. Dong Mingzhu said: "No, the price reduction of normal products is detrimental to the image." Her unexpected approach is to distribute the backlog of air conditioners to various dealers. The office staff didn't expect that Dong Mingzhu's new official's three fires would burn themselves and last forever. When Dong Mingzhu took office, he stipulated that "no food is allowed during office hours. Once found, the first penalty is 50, the second penalty is 100, and the third time you leave. " Everyone thinks it's just talk. One day, Dong Mingzhu walked into the office and found eight employees eating. Only after 10 seconds, the bell rang. Dong Mingzhu was rude. Everyone took 50 yuan. Everyone was dumbfounded. Dong Mingzhu said that as long as the principle is violated, no matter how small it is, it is a big deal, and we must follow through. "We should control big dealers, not be controlled by big dealers. All dealers must compete on an equal footing and enjoy treatment according to scale. " This is the principle that Dong Mingzhu treats dealers.

One day, a big dealer with annual sales of 65.438+0.5 billion yuan came to Gree factory to ask for special treatment, and the tone was non-negotiable. Instead of paying attention to him, Dong Mingzhu lashed back: he was expelled from Gree's distribution network. Everyone gasped, and a sales manager who had not yet secured his seat did not hesitate to throw away the annual sales of 65.438+0.5 billion yuan in one day. This is Dong Mingzhu. If he violates the principle, the heavenly king Lao Tzu will dismount for me. Dealer sees Dong Mingzhu: Now, we are all convinced. Many air-conditioning factories often connive at big sellers and allow them to operate across regions. In this way, local small dealers can't compete at all and confuse the market. When Dong Mingzhu did this, we knew that in her eyes, small dealers also had the initiative to engage in large-scale activities. Default in payment for goods is a common phenomenon in China's retail and wholesale industries. Not only foreigners have a headache, but China Merchants also shake their heads: 100' s payment arrears can't be solved. Dong Mingzhu said, "I don't believe in evil." As a result, all the problems were solved in one year. Dong Mingzhu's practice is very simple and overbearing: all dealers who are in arrears with payment will stop delivery, and pay the money before picking up the goods. This has stirred up a hornet's nest-how can China do business like this? Dealers, large and small, complained to Gree boss Zhu Jianghong, and some even declared: "She didn't have me." Dong Mingzhu tit for tat: "I don't have him." Zhu Jianghong advised Dong Mingzhu: "Is it possible to make up the payment, deliver the goods first and then collect the money?" Dong Mingzhu smiled and said, "Good." As a result, the goods were not delivered as soon as the payment was received. Dong Mingzhu said, "Want goods? Bring money first. " Dong Mingzhu plausibly said: "Even if everyone else is like this, I am Gree."