Contents of fruit packaging design

The design of fruit packaging is a design process around many factors such as beauty, convenience, durability and environmental protection of fruit packaging. The product can be more closely linked with the target group, and the sales effect can be improved according to the needs of consumers. The following Zhonghui design introduces the specific content of fruit packaging design from five aspects: material selection, color, label pattern, packaging form and trademark design.

1. Selection of packaging materials

The choice of packaging materials determines the safety and maintainability of products, so it is very important to adopt new type of fog-wrapped cartons, pe foam, good food plastics made in Qi Mu and recyclable packaging boxes. The selected materials should be moisture-proof, heat-insulating and pressure-resistant in physical properties, and give consumers the best visual, tactile and olfactory feedback in feeling.

2. Shape and color design

Shape and color design can make people leave an impression on the packaging at the first time, stimulate the desire to buy, and narrow the distance between consumers and brands. The use of striking and ingenious packaging shapes and colors provides surprises and challenges for consumers and makes buyers more attached. For example, mangoes are packed in red and yellow, or persimmons are packed in small boxes.

3. Label and graphic design

Labeling plays an extremely important role in fruit packaging. It can not only help consumers identify the variety, origin and selling price, but also promote the cognition of product quality. Good label design can make labels a link in the whole packaging design, fully display the characteristics of products and improve the recognition of products.

4. Innovative design of packaging form

Through innovative packaging forms, we will create a personalized packaging model that is closer to the needs of consumers to meet the excellent customized service plan. For example, exquisite multifunctional fruit baskets and various novel wallet-style bags can increase consumers' shopping desire, continuously attract consumers' attention and enhance brand loyalty.

5. Trademark design

Trademark is an important part of fruit packaging, which can represent enterprises or brands, but it is also a visual symbol, which directly affects consumers' cognition and purchase choice. Excellent trademark design should not only have aesthetic feeling and personality, but also closely follow the brand culture and improve the brand retention rate. For example, the cheese and fruit group, starting with the selected cheese, is strengthened by visual language such as the warmth of cheese.

In a word, fruit packaging design is a comprehensive design process, including material selection, shape and color, label pattern, packaging form, trademark design and so on. Good fruit packaging design can not only improve the competitiveness of products in the market, but also bring more pleasant shopping experience to consumers and promote the long-term stable development of enterprises.

Zhonghui Design Original Fruit Packaging Works

The above is the content provided by Zhonghui Design (a professional fruit packaging design company), hoping to help everyone.