What does the name of the case mean?

Question 1: What is a division name? A project usually contains multiple classification steps.

In other words, the general requirements of general project names and phased project names are that there is correlation and unity between subproject names;

The name of the case is the crowning touch of a project. It and the theme concept constitute the core soul of the whole project, and it is also a communication language of the project theme!

A good case name should not only use beautiful words, but also have harmonious syllables. More importantly, it should be meaningful, meaningful and direct to the first impression, so that people will never forget it.

The name of the case should also conform to the aesthetics and values of modern people, to the geographical area and humanistic environment, and to reflect uniqueness, uniqueness, extensibility and profound cultural connotation;

The following is a reference:

Explanation of case name (explanation of real estate case name)

Planning scheme marketing planning sales skills

Sales process, sales planning and sales plan

Project orientation, project planning and project management

Project research project analysis project process

Analysis of market positioning, positioning and strategic positioning

Pricing strategy pricing scheme pricing planning

Open Plan Open Process Open Plan

Activity planning, activity plan promotion plan

Promotion strategy planning copy advertising copy

Marketing strategy advertising strategy analysis report

Advertising planning, advertising scheme sales training

Copy of project planning, planning and design building book

Loushu design market research and sales system

Management system, promotion skills, overall marketing

Promote the whole planning process of the whole case.

Whole process planning, integrated marketing, integrated promotion

The following are some references with feasible reference value.

Highlights of the case name of the property market (main slogan)

Hangzhou part:

Case Name Theme Advertising Language Case Name Theme Advertising Language

Fuchunjiang Garden leads the leisure life and enjoys the real natural residence of mountains and rivers. Bagua array used to be the home of the emperor.

Zhong Da? Life in Fengqiyuan is more charming than legend. Wenjinyuan culture creates elites.

There is no Xinyi Square in Zhongshan Square. Shang Jie Street used to have a Qingming Riverside Map, but now there is Guangtong Xinyi Square.

Guangtong? Clouds and blessed land breathe with nature. The water in Qilixiangxi is affectionate, and you are free.

West Lake International Business Center is located near the West Lake, enjoying the golden harvest of the world? Beijing has been rich for a hundred years, and its glory reappears.

The sunshine zone shows the eternal and romantic silver harbor in the west of the city, the Nordic style and the simple and elegant life.

Private courtyard of Xin Gongshu Center, Huanglong Yayuan, Yinhe Jiayuan, Guiyi, Long Mai, Hangzhou.

Ming Yayuan lives in heaven and earth, and its practical beauty is comfortable. 2 1st apartment is free to choose its own.

Clear water bay villa is natural and has its own Jia * * international business center to lead the new wave of business.

Huayuan Fengshan New Town Sunshine? Waterscape? Art? Jiazhongtian Building has become a business giant.

Champs Business Building, a breathing Grade A office building, Tongfang Fortune Building, none of them.

Guardian Plaza Super Manager Park West Lake Garden Scenic Home

Zhongqing? The Cape of Good Hope city harbor, Jiang Tianyi is celebrating? Zijing home xinqiannian community

Hushu Home, My Canal, My Home, Leeds City Apartment, Life of New Intellectuals.

Shengdejia Wu Yuan Chunjiang Garden Chunjiang Celebrity Cultural Community

Splendid Wen Yuan, the famous residence of Longxi Palace International Hotel, embodies the extraordinary architectural taste.

Capital Garden is home in the city, and the garden is in the middle and far east of the scene? Zilin Yuanlin came from the east by purple gas.

Far East? Zizhuyuan and nature contact the Far East? Amethyst era ushered in a new era of oriental commercial and residential.

The spring breeze in the north is green, and the riverside Hongshi apartment is wonderful in detail.

Xinhuyuan100000 people try their best to make money by relying on the pillow river? Mingduyuan environmental protection chun residential community

Huading Haoyuan Pearl-free Palm Bay 250,000 square meters international quality community.

Donghe Lujinyayuan is a life that loves water, and its warmth is rippling in Hangzhou International HSBC Center.

Hongding Business Club West Lake Modern Future Ji Xiang Apartment enjoys the blessing of the century.

Zhonghe building Lianyin building

Yuan Shan Tian Feng, easy to live in Yiliulang Jiayuan Square.

Donghe Century Building is the preferred office building of WTO. Love the capital? The pastoral dream of Feng Dan Bai Lu in the European wind

Beautiful life with beautiful mountains and rivers

Hengsheng famous building gathers famous buildings and continues to succeed. The sunshine on the Xixi side of Hengsheng Garden.

Wuyang? Jia Jingyuan prime location brand-new landscape five oceans? Jia Hehua ... >>

Question 2: What is the name of the bid section and the name of the case? In the construction of long-distance lines such as highways and railways, each bid section divided by construction bidding shall be built by the corresponding winning bidder. The organization established by the winning bidder in the project construction is called the project department or headquarters. During the construction of this highway, these project departments often call themselves "X Bid Section" or "X Bid Section" of other project departments or construction and supervision units.

The name of the case, that is, the name of the building, is a symbol of the meaning of the building. A good architectural name is often based on profound cultural background, as well as the connotation, design concept, advantages and characteristics of architectural positioning. , with a simple and loud name to the market, forming the first wave of guiding impact on consumers.

Question 3: The names of real estate cases were used before 30 points: "official land", "royal scenery" and "Mid-levels". ......

Use it later:

Farewell, treasure, house, house, brother and court.

Shu Mei, Hushu, Linshu, Shanshan, Yuanshu and Shu Ya.

Like many houses and townhouses, high-end houses are named like this. Although they are not villas, they did not say that real estate is a villa. After packaging, it is very attractive to consumers who buy houses.

The definition of villa by the Ministry of Land and Resources: refers to two or three-story single-family houses; It covers a large area and has a low floor area ratio.

The villa is a single-family residence with the highest three floors, including basement and indoor garage. Like many sub-villas and similar villas, such as "four-storey detached houses", "townhouses", "duplex townhouses" and "superimposed townhouses" are all high-grade houses, also called townhouses and bungalows, not villas.

The floor area ratio refers to the ratio of the total construction area to the construction land area. For example, on the land with a land area of 654.38 million square meters, the total construction area is 4,000 square meters, and its plot ratio is 0.4.

The general standard concept of low-density residential planning is that the floor area ratio of high-rise low-density residential buildings is not more than 2.2; The plot ratio of multi-storey low-density residential buildings is not greater than1.2; The plot ratio of urban residential buildings shall not exceed 0.7; The plot ratio of villas shall not exceed 0.35.

On May 3 1 2006, the Ministry of Land and Resources issued a notice, "China will stop land supply for villa real estate projects and go through the relevant land use procedures to clean up villas in an all-round way." At the same time, it is clear that townhouses, townhouses, townhouses and other low-density houses do not belong to the scope of villas, but belong to high-grade houses. In the case of scarce land resources, the control of market supply by * * * will inevitably lead to the sale of single-family villas at high prices.

Since the introduction of the policy of stopping approving villa land, the scarcity of land resources has become the biggest selling point of villas. Villa, which has the dual characteristics of urban life convenience and low-density residential form, is becoming more and more out of print. Non-renewable land resources determine that villa products can preserve and increase value compared with other residential products. Especially for golf villa products, under the national policy of "double prohibition of villas and golf land", golf villa resources are more seriously scarce, which makes it have greater appreciation potential. In the United States, Australia, Southeast Asia and other regions, the average appreciation of golf villas is six times that of other villa projects.

At present, there are no villas newly built or under construction in cities at all levels in China. If the land has not been developed before, villa projects can no longer be developed, and only high-grade houses such as row houses and bungalows can be developed. So, just make the definition of villa clear.

Question 4: Find a case name of a high-rise mansion from Fan Zhongyan's The Story of Yueyang Tower, 1, Lan Ting, An Zhi; Depending on the education level of customers, there are certain risks;

2.* * Haoting, * * refers to the name of your company. There are both company brands and project brands, but there is a risk that poor management will endanger the company brand in the later period;

3. Hilton. Leading the emperor without explanation; Not loud enough;

4, reading the water to attract the emperor, or the local government, personally feel that this is the best; Can also be used as a case name;

5, Ruilin Square, the sound is not loud enough;

6. Yingtai. The imperial city, or the imperial city of Yingtai, Wang, Wang, Wang, makes people daydream and have more artistic conception;

It is suggested that market research reports and project feasibility reports such as regional cultural background and education status of target customers should be considered comprehensively; You can ask the sales organization to make a plan; It's best to have a stunt similar to a big reward in the local area, which can improve the visibility of the project by the way ... There are many means, and if combined well, it should be a good start for the project.

In addition, the naming of cases needs to comprehensively analyze the advantages and disadvantages of the project.

I hope it helps you.

Question 5: Why can't Vanke give a good name to the new project? Five Characteristics and Analysis of China Real Estate Brand Marketing

In 2006, * * * series of strict and compact new regulation made China real estate market become.

The center of attention of all social groups. In controlling housing prices, we will strengthen land control and housing supply.

Under the guidance of structural adjustment and other policies, the real estate industry will gradually bid farewell to the era of high profits. politics

The combination of policies and market conditions has caused many developers to quit, and their capital has gone to advantageous enterprises.

Concentration is inevitable. Based on the real market demand, strengthen corporate governance and attach importance to brand.

Marketing will become a strategic choice for real estate enterprises to seek long-term development and competitive advantage.

Brand marketing refers to brand creation, management and value expansion.

Brand communication and sales behavior with personality and value as the core. Brand marketing is about products.

With the support of the brand system, many marketing models with distinctive characteristics and personalities have been formed.

Different from the characteristics of traditional marketing. Studying and identifying the characteristics of brand marketing is the correct choice of products.

The premise of brand marketing strategy.

First, brand building is the premise and foundation.

The basic requirement of traditional real estate marketing is to sell the house first, that is, how to live.

Price, promotion, channel, etc. Sell the house under construction or built, and get the maximum benefit.

Profit, the second is to consider the establishment and maintenance of the brand, paving the way for new projects in the future. but

Brand marketing is first to build a strong brand and use the appeal of the brand to attract and influence consumers.

People who spend money make their feelings move and their hearts move. Such as real estate projects developed by Vanke, compared with Zhou.

Side projects cost about 1000 yuan, but consumers are willing to accept it and rush to buy it.

Famous brands have a strong brand effect, and they are highly trusted and attractive to buyers.

There is a huge difference in market share between famous brand enterprises and general enterprises. The reason is that,

That is, well-known brands have high popularity, reputation and loyalty, in the marketing process.

You can easily impress consumers and win them without spending too much publicity.

Recognition; On the contrary, ordinary brands have doubts about consumers and are trapped in the promotion process.

There are many difficulties. Therefore, it is the competition of real estate enterprises to establish a strong brand and carry out brand marketing.

The key to success or failure

Second, brand marketing is integrated marketing.

1. Integration of brand and marketing. Is the focus of brand marketing brand or marketing? they

What is the relationship between them? This is what every real estate enterprise has to face when implementing brand marketing.

The immediate problem. Obviously, brand and marketing are very important for enterprises, and the relationship between them is very important.

The system can be simply summarized as follows: brand is the core, marketing is the means, and profit is the purpose; A brief remark

In a word, brand marketing is brand-based marketing. Without the support of brands, especially famous brands,

It is difficult to do marketing well, it is difficult to move people, and it is difficult to do it for a long time; There is no effective marketing.

However, the great value of the brand lacks ways to realize and add value. Brand marketing is one of them.

A brand management mode of "double swords combined" It not only pays attention to the creation of famous brands and the accumulation of brand assets.

Tired, but also emphasizes the sales performance of the market in the process of brand management; Brand and marketing interaction

Support, complement each other, produce synergistic effect, * * * jointly serve the market, and realize over-acquisition.

The goal of profit.

2. Integration of material elements and spiritual elements. Brand marketing not only emphasizes the creation of product characteristics

Color, provide quality service, create a good environment, meet the material or functional needs of customers,

More emphasis is placed on creating personality, interest and taste to meet the needs of the spiritual level, while brand sentiment

The sense of power is often the most impressive and influential to consumers. Through the mutual coordination and cooperation of various elements

Together, we will fully demonstrate the brand's influence and lasting advantages, and satisfy customers in all directions and at multiple levels.

Family needs.

Third, brand marketing is personalized marketing and emotional marketing.

Brand marketing is based on quality, service, environment, taste, personality and culture.

In order to create features, it has added traditional marketing elements, such as core values,

Personality, culture, etc. This makes brand marketing can not only start from product attributes, quality and other aspects.

The qualitative demands can be won at the spiritual level such as identity, trust, value and personality.

Encourage consumers and satisfy them. In other words, a brand is like a person, and it can make people realize it.

Care, trust, rigor, responsibility, hard work, innovation and other positive emotional elements, with a strong

Strong emotional effect, which traditional marketing can't give.

For example, Vanke's brand personality is "original, cultural, caring and considerate"

In order to "create a healthy and rich life", Binhai Green Home "innovates, advocates environmental protection,

Cultural connotation and caring personality focus on the development of green and healthy housing, SOHO.

Modern, ... >>

Question 6: Find the name of the first-class real estate case. The second phase is called the Western Regions, and the house is nice.

Question 7: Ask for the name of the real estate project, 20 points.

Farewell, don't treasure, don't house, don't courtyard, don't pavilion, don't court, don't pass, don't hospital. ......

Shu Mei, Hushu, Linshu, Cunninghamia lanceolata, Yuanshu, Shu Ya, Xiushu and Yuanshu. ......

Like many houses and townhouses, high-end houses are named like this. Although they are not villas, they did not say that real estate is a villa. After packaging, it is very attractive to consumers who buy houses.

Villa: "mouth"

Two-family house: "Tian"

Urban Housing: "Eyes"

Row houses have a common area with a * * * body wall in the middle. The villa has no pool area, and the villa garden covers an area with the land use right area on the real estate license.

The contract between the buyer and the seller of villa generally indicates:

1. The unit type of the commodity house is: villa;

2. The plot (including the occupied area of the villa) to which the independent villa belongs is square meters.

The definition of villa by the Ministry of Land and Resources: refers to two or three-story single-family houses; It covers a large area and has a low floor area ratio.

The villa is a single-family residence with the highest three floors, including basement and indoor garage. Like many sub-villas and similar villas, such as "four-storey single-storey houses", "row houses, double row houses" and "superimposed small high-rise buildings" are all high-grade houses, also called row houses and bungalows, not villas.

The floor area ratio refers to the ratio of the total construction area to the construction land area. For example, on the land with a land area of 654.38 million square meters, the total construction area is 4,000 square meters, and its plot ratio is 0.4.

The general standard concept of low-density residential planning is that the floor area ratio of high-rise low-density residential buildings is not more than 2.2; The plot ratio of multi-storey low-density residential buildings is not greater than1.2; The plot ratio of urban residential buildings shall not exceed 0.7; The plot ratio of villas shall not exceed 0.35.

On May 3 1 2006, the Ministry of Land and Resources issued a notice, "China will stop land supply for villa real estate projects and go through the relevant land use procedures to clean up villas in an all-round way." At the same time, it is clear that townhouses, townhouses, townhouses and other low-density houses do not belong to the scope of villas, but belong to high-grade houses. In the case of scarce land resources, the control of market supply by * * * will inevitably lead to the high-priced sale of villa projects.

Since the introduction of the policy of stopping approving villa land, the scarcity of land resources has become the biggest selling point of villas. Villa, which has the dual characteristics of urban life convenience and low-density residential form, is becoming more and more out of print. Non-renewable land resources determine that villa products can preserve and increase value compared with other residential products. Especially for golf villa products, under the national policy of "double prohibition of villas and golf land", golf villa resources are more seriously scarce, which makes it have greater appreciation potential. In the United States, Australia, Southeast Asia and other regions, the average appreciation of golf villas is six times that of other villa projects.

At present, there are no villas newly built or under construction in cities at all levels in China. If the land has not been developed before, villa projects can no longer be developed, and only high-grade houses such as row houses and bungalows can be developed. So, just make the definition of villa clear.

Now some developers use two sets of duplex designs to match the overall design of the villa, and then change it to 1 villa after selling it to customers to avoid the risks and scarcity problems brought by the policy. In particular, the design of the whole building is two-story, and the floor area ratio of the whole building is lower than that of the three-story villa. This method is also very good, but the overall quality and value of villas with low volume ratio will be higher than those with high volume ratio.

The value of villa is not only reflected in the area of each building, but also the key to the price difference is the floor area ratio. For example, a villa with a plot ratio of about 0.30 is twice as high as a villa with a plot ratio of about 0.60.

Question 8: What is a seconder and what is the name of the case? What is the cause of action? What is the main content of the case name? What about the cause of action? Firstly, it is called reconsideration, and secondly, it is called no case name according to different reasons of criminal and civil administrative cases.

Remember to adopt