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Why QQ is more popular with young people than WeChat?
First, compared with WeChat, QQ's positioning is more social and entertainment, and it plays a lot more things than WeChat. This determines that they will be more in line with the tastes of young people. Another reason is that parents after 90, 95 or even 00 use WeChat more, so QQ is the best choice in order not to be supervised by parents too much.
QQ and WeChat were born in different times and for different reasons, which naturally led to their different design styles.
The earliest and largest user group of QQ is teenagers, so its product design advocates personalization, entertainment and interaction, which caters to the needs of teenagers' self-improvement and identity.
The design function of QQ is more entertaining, while the function of WeChat is more social.
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