Combined with the knowledge of packaging, how to use packaging for marketing?

It is one of the important elements of marketing.

Packaging design is basically to meet the needs of users.

We design the packaging according to the user's portrait.

Can effectively identify each market segment.

So as to identify the end users of our target.

It is an important part of marketing.

For example, we sell tea.

If you want to sell it to people with low consumption level, you must go popular.

Then we can pack it in ordinary plastic bags or small iron boxes.

However, if our target end users are high-consumption groups, and the market segment chooses the gift market, then besides the better quality of tea, the packaging should naturally be carefully designed. At such a low price, consumers will naturally know that this is not the price they need when they see the packaging.

Similarly,

We are a "Christmas" gift market segment, so we must design Christmas packaging, users who want to buy Christmas gifts will be attracted, and users who want to buy gifts such as "New Year's Day" will be actively screened out.

In this way, to a certain extent, products are put into market segments and end users are screened.

I hope I can help you and adopt it.