How does the newly opened Taobao shop operate?

As we all know, a newly opened Taobao shop must have reasonable operation and management if it wants to get traffic. Even if you shop every day, it's no use. After all, the correct method is not labor, it needs to be paid. Especially now, Taobao stores are increasing day by day and the competition is fierce. An old shop has the risk of low turnover, what's more, it is very difficult to run a new shop. So today we will solve a problem that all small white businesses have a headache, and that is to pay.

How to operate the newly-opened Taobao shop How to operate the newly-opened Taobao shop "The big problem is more general. At the end of the answer, I will post some dry goods answers I wrote before, hoping to give you some reference. The answer is mainly aimed at the specific situation of the subject, but it can be expected that this answer will be longer. Opinions are only what I can think of at present, and they are definitely incomplete. Welcome comments and exchanges. Let's review the owner's shop first: Men's clothing store C, "know something about operation", has been downgraded, has team problems, supply chain problems, ambitious goals and no improvement. Basically, the problems that e-commerce entrepreneurs may encounter are all met, which is not a good thing but not a bad thing at all. Why do you say that? It's interesting to see a subject's point of view here. " The operation of Taobao has almost become metaphysics. "Although it is a bit vague, it also reflects some situations. The market didn't grow significantly, but many people did. Therefore, it is still profitable to open a shop, but there are few people who make money, and it is much more difficult to open a shop. Let's begin to formally answer the question of the subject, serious face! What you think is not necessarily the right question. Good products are by no means objective reasons, but the main reasons. If you ask me what kind of sellers can make money, you can clearly give the first answer and get the first-hand goods. Such sellers usually have the opportunity to get high-quality goods, which constitutes the core competitiveness. It should be noted here that either you have a factory or you have a high-quality supply. To be regarded as a source of high quality, it should have at least one of the following characteristics: products are competitive with peers, such as better functions and innovative materials. In short, it should bring a better experience. The products are comparable to their peers, but they have obvious advantages over their peers in cost and response speed. Only you can get this product, which is usually the most advantageous operating experience at work. It is not recommended to apply directly from project selection to supply chain to team formation. It can be seen that the subject is not. The specific problems of these parts and how to do them are explained one by one. Even if they know e-commerce, some e-commerce operators have worked with their bosses for several years. They think they have skills and pay well. It's time for a breakthrough. They also see that everything is done by themselves, and the boss lacks several times more money than himself, and then jumps out to do it himself. What they do is similar to the boss's products (some even find the boss's supplier). But in this case, the success rate may not be very high, because there are several unexpected points before the operation: 1. Your e-commerce operation ability is based on the resources that the boss has integrated. It can be operated, but it may not be able to integrate these resources. Maybe you don't even have a business, but you can't show it in a shop with a certain foundation. For example, this pair of boxer shorts, to be honest, didn't attract me, and even made me not want to buy it to a certain extent, but I bought it at the end of the event because I found it very nice to wear after trying it on in a physical store and the price of the event was too attractive. Taobao screenshot 2. When the boss entered this category a few years ago, the category competition was not very big, and he got up after four or two pounds. Now, the difficulty of making this category has increased several times. The arrival time of categories is very important, which is easily overlooked. . .

Most suppliers are snobbish. You go out to work, but if your order is not big enough, he won't value you. The quality of the final product cannot be guaranteed. Some suppliers are very loyal, knowing that you are from the boss's company will not cooperate with you (also afraid of offending the boss). It's really hard to choose another supplier. 4. money. Most operators spend their bosses' money, and thousands of advertisements a day are not painful, but it is not so easy to spend their own money. There are too many places to spend money on starting a business. This also requires a certain overall control ability. I believe that the subject really felt this. The era of technology flow is slowly changing. A few days ago, a friend told me something about making money at different latitudes. Five-stream level: press execution. Four-stream level: relying on technology. Third-rate level: by marketing. Second-rate level: by mode. First-class level: relying on resources. Personally, I think the summary is still in place, which is also a trend of commercial competition. At the beginning of the market, as long as you follow the operation, you can make some money. Later, you have to understand technology and operation. The next spell is marketing, but in fact, many competitive categories are already competing for marketing, including men's wear. Haishu House's double eleven promotion this year is very powerful. Although there are marketing routines, the final sales data is quite amazing. If you don't know marketing, the market may not agree that product competitiveness is the core, but it also needs marketing escort, not to mention the main product is not competitive. There are still many things to learn, so you can stop being confused, learn and accumulate. Choice is the key. Finally, I wrote this part! I really want to ask the questioner, what is the reason for choosing men's wear when there is no supply chain advantage and the product has no autonomy at all? At least 70% of energy should be spent on choosing what kind of products to make when opening a store. Relatively fixed market, fierce competition, your own products have no advantage at all. Why do you have to do it? In fact, many respondents have found this problem, but they pay more attention to the problem of the team and are ignored. When I started my business a few years ago, I was as bent on doing big business as the subject. I don't think there is any future in small business. After several years of stumbling, I finally found that doing business is not that easy. It's not how strong you are, but how weak your opponent is. No matter how big the industry is, if you are facing a cloud of experts, then it is useless.

It's like having a crush on a beauty like Fan Bingbing. Beautiful, but her beauty has nothing to do with you. There are too many excellent men around her to pursue her. The possibility of winning is too low and the price is too high. Taobao screen shot briefly looked at the situation of Taobao men's wear, and the market was very badly divided by flagship stores and Tmall stores. Come to think of it, when I buy clothes on Taobao, I really buy some brands. Personally, I think it has something to do with the shopping habits and mentality of men and women, and I will have the opportunity to study it again in the future. In this case, the subject wants to punch without advantage, and the pressure is very great! So how to do it, combined with personal previous Taobao entrepreneurial experience, give some suggestions: you can focus on these three points: choose those unpopular industries; Starting from life, combined with actual demand and e-commerce competition, the analysis is carried out. Of course, the supply chain is also very important. E-commerce follows the trend very quickly. Only by having an advantage in the supply chain can we withstand the pressure of competitors behind us. In hot industries, select some segmentation requirements; For example, making suitcases, Taobao is now a big industry of suitcases, and there are many experts. But to make a 17 inch suitcase, the master is 50% less. This is not broken down enough. 17 inch suitcase still has experts. You can position yourself as a "male 17 inch suitcase". In this segment, the opponent may be only 20%. Choose those unpopular industries that will become hot industries in the future. This is a product I accidentally found on Taobao yesterday-calorie rice spoon (I started making it myself, but I can't understand Japanese), just in line with "the unpopular industry will become a hot industry in the future". Science and technology products are particularly healthy, and the future is the wind direction. But this is just my own prediction, prediction! It is by no means to let everyone rush to do this, just to talk about the idea of selecting products. This product is made in Japan and has relevant technical support. Although I don't really believe in science and technology, it is still worth learning from the positioning design of the product itself. The picture comes from Taobao trouble supplier, which can be seen in the subject's question update. The subject has noticed the problems in his supply chain. This is a good thing, but there are still two bugs. One is the problem of product selection mentioned above, and the other is the problem that small and medium-sized sellers only want to make a style or brand when opening a shop. Objectively speaking, it is not particularly realistic. Therefore, the correct solution is to select products first and then find suitable suppliers scientifically and effectively. I talked about choosing products and finding suppliers, not talking about theory, and directly shared with one of your friends how she found suppliers when making handbags. Cast a net to search. Alibaba search, female bag; There will be more than n manufacturers, and then look at their registered capital and let them send factory photos and business licenses. Search in Baidu, you can find more than N suppliers, and then make an excel form, listing the company name, contact information and address. The reliability of suppliers is divided into several levels of ABCD. This is a preliminary screening. Field trip. 15~ 20 suppliers were screened out in the women's bag industry, and then two or three people went to Guangzhou to contact and inspect various factories, and held in-depth talks with those suppliers who felt more reliable. I have seen more than a dozen factories, and about seven or eight have samples on display. You can also look at the quality of the samples. The quality is unreliable, such as low-end, low price. What we have to do is high-end, so pass dropped the low-end manufacturers. There are many samples selected in the end, and the quality and price of each sample are good. Peer price comparison I chose a peer shop, bought several bags, found a peer supplier and gave my peers a 19% discount. Then talk about suppliers, the price is 70% to 80%, and the quality is better than that of peers. Screening of willingness to cooperate. There is also a factory that makes genuine leather, the price is also low and the style is good, but they have their own shop on Taobao, so the willingness to cooperate is not as strong as that of manufacturers who simply make supply lists. The willingness to cooperate is also an important factor that small and medium-sized sellers tend to ignore when looking for suppliers, because if the willingness to cooperate is not strong, you may stare at him to make goods, and like begging him, all kinds of delays and instability will eventually pit yourself. The finally selected factory has a strong willingness to cooperate; As a result, he will cooperate with you and cater to you; You will be very convenient, and he will help you think of many unexpected places. Reduce the order quantity. Small and medium-sized sellers hope that the minimum order quantity is better, the minimum order quantity is smaller and the price is lower, so it is often impossible to have both. At this time, negotiation skills are needed. For example, if you order 100 pieces of this bag, you can only get 70% price. You'd better talk about ordering 20 pieces, or you can use 70. Many small sellers just won't negotiate to reduce the minimum order quantity, and the future is unsalable, and the cash flow crisis has killed themselves. It is useful to add the topic of how to judge suppliers here, whether it is to judge current suppliers or as a reference when choosing. I shared this picture with several sellers and friends, and everyone responded well. Make me proud, hehe. Judge the product innovation of suppliers. E-commerce platform sells goods, and consumer demand upgrades very quickly. It is even more powerful for sellers to be able to observe the trend of product direction with you and develop rapidly. Cost control. The life cycle of a product, from the blue ocean in the early stage to the price war in the later stage to the elimination of peers, the cost control determines how long you can live. Quality reliability. Product quality directly determines the buyer's evaluation and after-sales return rate, not only directly linked to profit, but also determines whether the product can go to explosion. (the quality is not good, the bad reviews are constant, and the new product links are going to be scrapped. All the human and financial resources spent on selecting products, planning, measuring money, burning cars and brushing bills are wasted. Product functions, page planning, customer service, after-sales maintenance, factory return and other services must not be forgotten at the beginning of negotiations, and must be written into the contract, which is binding on suppliers. Willing to cooperate. Willingness to cooperate can affect the smoothness of all processes such as price negotiation, product innovation follow-up speed, pre-sales and after-sales service. Before cooperation, you should directly send away the unwilling manufacturer, even if his price is lower, you can't choose, otherwise you won't give up later, which will make the seller angry.

How to promote 1 and personalized promotion in Taobao shop?

Taobao live broadcast:

Taobao live broadcast can be said to be a good place to suck powder. With a large number of people visiting, it is easy to attract new customers.

Of course, the opening of live broadcast is limited. You can apply to settle in first, raise the number and attract powder, and promote the store at the same time.

When you can open a live broadcast as a Taobao seller, you can accurately drain it.

In the early stage, you can also find people or institutions with a little fan base, but the traffic of this live broadcast will be a bit inaccurate, and buyers will impulse to shop and the return rate will be high. Generally speaking, those talented people and anchors will not cooperate with the new store, and their income will be linked to the promotion performance, so the sales volume of the new store promotion will be less attractive.

Besides, not all celebrities are like Li Jiaqi. They sell many products. They may not be able to sell your products, but they still make them themselves and have plenty of food and clothing.

Wash your hands in the pool: Be sure to know that the data of your product is good enough, the label is accurate and stable enough to meet the requirements, and guess what you like.

Taobao Channel: Guess what you like, good goods, good shops every day, beauty academy, global shopping and so on.

2. Pay attention to natural search traffic

Natural search traffic consists of search keywords and clicking on the main picture of products, forming visitor traffic.

The key to improve natural search traffic is to optimize the title, improve the weight of keywords, and make the main picture have enough differentiation and high click-through rate. .

In order to improve the weight of baby and keywords, we should focus on these dimensions: sales volume, dsr dynamic score, popularity, repurchase rate and so on.

We must use our own operational skills to pull up the indicators of these dimensions and improve the product ranking.

Now is the Internet era, and it is also an era in which mobile phone software and websites emerge one after another. Wechat, Weibo, Tik Tok, Aauto Hurry, Little Red Book, Post Bar, Forum and so on may all become our promotion channels.

It depends on which channel you are familiar with, which channel the products you promote are suitable for, and how to promote them, such as pictures, videos, soft texts and so on.

Or find network celebrities, big V's and talents who are suitable for promoting their products, as long as we can afford them.

Or, we can register accounts on some platforms and apps, such as Xiaohongshu, Weibo, Tik Tok, etc. It depends on our personal ability to raise numbers and attract powder, promote publicity and then drain them to stores.

How does Taobao operate 1? Market research It is necessary to do market research in any industry. If the budget is sufficient, you can buy a data cube, so that you can analyze the overall market of the industry you want to enter in Taobao system, including market analysis, buyer analysis, seller analysis and so on. , and understand the search habits, buying habits, buyer information, ranking and scale analysis of popular stores.

2. Marketing Positioning The marketing positioning of online stores is very important, and it is the basis for guiding online store decoration, copy editing and selling point appeal. Positioning is basically to cut out a market with its own unique competitiveness in a hot market, and niche products will have a good long tail effect on Taobao.

3. Online shop decoration Shop decoration is generally recommended to be outsourced to a professional design team. These services can be searched on Taobao, but you need to describe your related needs clearly.