Are Amway's things really that good? If it's so good, why are there no pharmacies and supermarkets? What is Amway's direct selling?

The wheel of history is rolling forward, and many hot topics have long been buried by the dust of history. However, there is a topic that has been enduring in the impact of years, and that is "Amway"! A controversial topic, a topic that people hate and love. People who like Amway are as devout as religious people; People who hate Amway regard it as a scourge for fear of avoiding it. These two diametrically opposite states make some new friends who have just met Amway always wander between the impact of ideas, fidgeting, echoing opinions and pitying our precious brain cells. Many people rely on their little knowledge of Amway, often enthusiastic and ambitious, and finally come out inexplicably; There are still some people who always regard it as a sword hanging over their heads, fearing that they will be imprisoned in the realm of perdition and dare not cross the line. What exactly is Amway? Why is there such a big gap in people's minds? Is Amway a God or a Demon? Is it reality or fantasy? Is Amway the biggest scam in the world? Why can such a huge nation be crazy? There are many highly educated people, celebrities, politicians, scholars, lawyers and senior white-collar workers. Are these people really possessed by magical things?

Amway is first and foremost a company, a profit-oriented company. Amway is not a charity, its mission is not to help all the poor people in the world get rid of poverty; Amway is not capitalism, it helps to build a material world where everyone is equal and rich. Undoubtedly, what some old and new friends of Amway say next should not be too extreme, which is why Amway is called "Amway (China) Commodity Co., Ltd." in China. Secondly, I want to correct a misunderstanding of Amway's marketing staff about the company's status, that is, Amway is not one of the top 500 companies in the world, and Amway is not listed in the financial market at present. You can refer to the authoritative information. Yes, Amway is a superstar enterprise with superior strength, but its real ranking is: the top 500 private enterprises in the United States, ranking 19 in 2004, which is clearly written in Amway's career collection. Why is Amway not listed in the financial market? A very important reason is that Amway is a family business and has been adhering to the corporate culture of pyramid selling for decades. If it goes public, it means that other social forces will enter Amway Group, and shareholders, especially major shareholders, of course have the right to participate in major policies of the enterprise. Of course, Amway executives are wary that the MLM system that Amway has been insisting on for decades will be shaken, so although the listing time is short, it quickly recovered all the shares. Third, some people say that pyramid selling is the most inhuman thing in the world. This statement is creepy and has caused many people's misunderstanding. In fact, MLM is a legal marketing model and reasonable enterprise marketing behavior in the world, because it is a very efficient marketing method, which can effectively reduce marketing costs and increase enterprise profits. MLM MLM, its original meaning is word of mouth. In fact, this form existed in China thousands of years ago. As we all know, "the fragrance of wine is not afraid of the depth of the alley" is pyramid schemes. MLM is a kind of sharing if it is not mixed with other interests.

"This wine smells delicious."

"Where did you buy it?"

"Oh, Li Shifu in Licun brewed a delicious daughter red".

Do you understand, ladies and gentlemen? In fact, this is the original ecology of pyramid selling, a very simple sharing to maintain the best feelings between people. At the beginning of life, human nature is good. Everyone with a beautiful heart likes to share beautiful things. I think this thing is good. Of course, we should introduce them to brothers, friends, relatives and neighbors. You don't need a reason. This is the most sincere instinct in people's hearts. Just like when you go shopping in RT Mart, you suddenly find that there are activities going on there, and there are discounts for the whole promotion. I believe many people will immediately inform their close friends, "Come and have a look, they are all on sale, the last day." This is actually the original ecology of pyramid schemes. It's just that you can't get RT Mart's money through this pyramid scheme, although RT Mart got some income unexpectedly because of your relationship. Amway is the originator of modern enterprise pyramid selling, and its two founders, Jay? Wen' ange and Richard? Seeing the great value of pyramid selling, Mr. Dewease integrated it into the field of enterprise marketing. The rule is: if Amway gets a new customer because of your relationship, you will get a bonus, which greatly stimulates people's desire for consumption. As a result, the company expanded its territory from the consumer market and accelerated its development.

However, the Chinese nation is probably the most flexible and resilient nation in the world. While Amway (China) is accelerating its development in China, some lawless elements look at things with evil eyes, and find out the variant of pyramid selling from Amway's legal marketing system, that is, the notorious and shocking "killer" magic knife-illegal pyramid selling. By 1998, there were thousands of pyramid schemes in China, most of which were illegal pyramid schemes. These evil spirits and legal pyramid schemes such as Amway, Perfect, Avon and Mary Kay have existed in China. Dancing with the devil makes the working people in hot water, and the people hate it. How can the party and the people's government ignore it! A storm that devastated China's pyramid schemes finally came. 1In April, 1998, hundreds of millions of people in China witnessed a news broadcast by the central government: the state announced the ban on pyramid schemes. Since then, MLM has become illegal, and all MLM companies have been ordered to stop their activities.

"Who is the biggest company in MLM? Amway. "

"Oh, my god, we are still stupidly using Amway products. ! "

"Go, return it."

"Yes, go and settle accounts with Amway."

In just one month, Amway accepted the return of hundreds of millions of products.

In this turmoil, Amway has only one way, and that is to cooperate with the actions of the central government.

"Don't the central authorities know that Amway is innocent?"

"Of course I know."

"Then why do you want to ban the legal operation of Amway?"

"But many people don't understand, if you keep Amway, the largest MLM company in the eyes of ordinary people, how do you explain it to the people? At the same time, illegal pyramid schemes will be shelled, which is not conducive to the country bringing criminals to justice. "

1July, 1998, Amway Company went public and resumed business.

In 2006, China's "Direct Selling Law" was promulgated. Before Amway got the direct selling license, Amway's road was bumpy. Because in the eyes of Lao Bai, it is pyramid schemes. Of course, now that there is direct selling, Amway can confidently say that it is direct selling. Although there is nothing wrong with pyramid selling itself, many people like to cut across the board, and pyramid selling is equal to illegal pyramid selling. At the present historical stage in China, pyramid selling will disappear legally. But in my opinion, although Amway (China) has made the biggest change since the establishment of the enterprise, the essence of the company's pyramid scheme has been continuing. MLM and direct selling are essentially twin brothers, which are historical products under the special national conditions of China.

Essentially, I am not interested in pyramid selling or direct selling, but I hate the illegal pyramid selling of its derivatives. Here I briefly compare the two: First, illegal pyramid schemes do not sell products or products are fake and shoddy, and products are just a tool to hide people's eyes and ears. And pyramid schemes or direct sales are genuine. Secondly, the means of illegal pyramid selling is to attract people's heads. Members who join the club have to pay a high poll tax and make a profit through the poll tax of offline members, while the purpose of pyramid selling or direct selling is to make a profit by selling products. Third, illegal pyramid selling is pyramid selling. Online marketing makes profits from offline pockets. The more you go to the top of the pyramid, the richer your income will be, and offline marketing cannot surpass online marketing. But the bonus system of pyramid selling or direct selling will surpass it, that is, offline marketing can surpass online marketing than online marketing. Yes, online performance is indeed related to the market developed by online companies. But the online company didn't take a penny from the offline pocket, and the offline company will find that it should have taken a lot of money. The reason is that all the money it takes is from the bonus pool of the direct selling company, and the direct selling company thanks it for opening up this market.

Personally, I think that at present, the government turns a blind eye to the operation mode of direct selling companies, while pyramid selling or direct selling is still a new thing for the people at this stage, which is the impact of the existing historical form on the traditional concepts of the people. Just like at the beginning of the reform and opening up, many people thought it was illegal to do business. Now many people still don't trust online shopping, but I believe that e-commerce is the future trend. Do you agree?

Next, I will talk about some specific problems.

I believe many people have heard the saying, "Good is good, but the product is too expensive." I believe many Amway marketers will be excited to defend this sentence after listening to it. It's actually not expensive. I think that if marketers keep adopting this attitude, they will not be able to gain the trust of customers and thus affect the sales of products. This is the problem of marketers. Marketers should seek truth from facts, do not exaggerate and deceive customers, and must treat customers sincerely. Otherwise, even if the customer is cheated by you this time, he won't buy it again next time. Don't treat customers like fools. I think Amway's products are expensive to buy and use, but other products, especially nutrition and cosmetics, are really expensive compared with the current average income level of the people. Then you can say that the price of staying in an ordinary hotel is of course different from that of staying in a star hotel. Why must we insist that expensive things are cheap to use and what toothpaste can be brushed 1000 times? Don't be irresponsible What is the basis of promotion? Not only excellent service and a sincere heart. For the sake of customers, her family has a heavy financial burden. Why force her to buy high-end artistry again? Don't use human feelings to force sales, but sell based on the real needs of customers and the benefits of products, so that customers will really trust you. Customers will be happy to buy products when they are at ease, then use them happily, and then buy them happily after use. If you want to be a customer's product consultant and life friend, there is a marketing rule that will always be established, that is, selling products is not as good as selling yourself.

So now many people scoff at Amway, thinking that its products are ok and can't be sold. This is a problem for marketers because of their service attitude. The threshold of Amway is so low that almost anyone can do it. When the forest is big, there are all kinds of birds, which is also the inherent disadvantage of direct selling.

Let's talk about recommendation. Some sales representatives really have a problem with their attitude and act aggressive, as if I were going to rape you if I didn't go to Amway, which made everyone very annoyed. In fact, Amway is just one of thousands of industries in Qian Qian. Maybe you like it and you are willing to do it. If you meet like-minded partners, of course you can. But if the other person really doesn't like it, why do you force them? In my opinion, not everyone is suitable for Amway. From a larger social perspective, if everyone engages in Amway, who will produce, manage and educate the next generation? From a small point of view, everyone has his own personality, interests and abilities. Maybe he is crazy about computers, maybe she has a soft spot for music, maybe he likes writing, but you want to force them to Amway. Many people are introverted and like to be quiet. You insist on taking them to a noisy environment for them. Amway is to invest in future business. It must be difficult to make money at first. Your friend's financial situation is not good, but you lied to him about how good Amway is and how much money he can easily earn. You didn't tell your friend the real success rate of Amway. So he invested his hard-earned money in Amway. As a result, his ability is limited and he can only use it for his own consumption, which makes his life worse. How to face a friend who trusts you? ! No wonder there are many misunderstandings about Amway in society. Whose problem is it? Sales representatives, including some senior leaders, talked a lot in their speeches and said a lot of irresponsible words, which misled other people's children and failed the trust of the devout audience below. For example, Amway is the simplest thing in the world. He can pick up rubbish, even if he can't read. You can't do it, you can't do it, you have problems, you can't persist, simply repeat, you will come to every meeting, and Amway will win. I think these sales representatives overemphasize the universality of people and ignore the differences between people. Treat all partners equally, regardless of their actual situation. Promotion is considered to be one of the most difficult jobs in the world. Those who say that promotion is simple and that promotion is just a waste of saliva are simply jokes. If it's really that simple, why don't customers buy your products, why don't you convince anyone, why only a few percent of people want to do Amway, and why only a few thousand people can succeed. Why are some educators, some entrepreneurs, some politicians, some painters and some musicians? Not only because everyone's habits, personality, ability and other conditions are different. This is the difference. Not everyone is Yuan, the god of life insurance, not everyone is joe girard, the champion of automobile sales, and not everyone is Harvey McCann, an expert in interpersonal relationships. But the sales representative doesn't care about this. As long as you are human, I want you to be Amway. If you don't do it, I will fight until you do it. As a result, people avoid Amway people. Whose problem is it? Sales representative. What new friends are most concerned about is whether it is too late to join now. In order to dispel the confusion of new friends, some leaders deliberately talk about Amway's development space and even distort the facts. For example, the turnover of Amway (China) accounts for only one twentieth of Amway's global turnover, while the population of China accounts for a quarter of the world. In fact, Amway (China) accounts for one third of Amway's global turnover, which has exceeded its population. The real situation in the market is that many people have learned more or less about Amway. Neighbor is pregnant, and three Amway people come to her house every day. It is understandable if different brands compete for the same customer, but now the same brand competes for the same customer. Therefore, Amway sells at reduced prices everywhere in the market, which is an inevitable trend under fierce competition. Amway is also very helpless, because there are too many discounted marketing representatives, and the law does not blame the public. If you deliberately deceive, exaggerate or mislead when introducing to your friends. Once a friend wakes up, he will leave you immediately and complain about you for life. Then someone asks your friend how he feels about doing Amway, and your friend will say, "Hey, don't mention it. ..... "Don't blame your friends for complaining that Amway is a liar. Have you ever wondered if you really lied to him? Maybe your friend is not suitable for Amway. He has a stable job, although his life is not rich, but he has no worries about food and clothing, but you encouraged him to kill two rabbits. As a result, he got excited and quit his good job. Later, he failed, his girlfriend left him, and he lost his wife and soldiers. He doesn't blame you for who you blame, and then naturally hates Amway, so Amway is notorious in many people's hearts. Whose fault is this? Sales representative. Don't blame your friend for his inconstancy and lack of determination. After all, people are real people. He wants to eat and live. He can't make money. Do you have the heart to starve him to death Some leaders ask the department to come to every meeting, and the department blames him if he doesn't agree, but he forgets that the department has reached the point where it has to borrow money to eat. The department was overwhelmed and of course chose to give up. This is not a question of persistence, it is a question of survival. You are sad for his misfortune and angry for him, but you forget the eternal law of God. Only 3% people in the world are successful. Amway is even lower. Since the establishment of Amway (China) in 1995, it is believed that at least100000 people have been successfully promoted in Amway. At present, only 30 thousand people have become Amway direct sellers, that is, senior directors or above, which is an industry with a very high elimination rate. Therefore, if it fails, it will be a chicken flying high, and all previous efforts will be wasted. Of course, if you succeed, it will be the glory of several generations, and you will become the ancestor of the rich. After high risk and high pay, there must be high return, and after high return, there must be high risk and high pay. Mr. Chen Anzhi, a master of success studies, currently spends nearly100000 USD/hour on lectures, with an annual income of over 100 million RMB. However, he only sleeps for three hours every night and reads 300 to 400 books and magazines every year. Winter goes and summer comes, year after year. Next, how many people in the world can do it? Can you do it? If you can't, don't covet his income. Some teams also like to blindly rush to the target and hoard goods, and the superior leaders are constantly urging them. As a result, they can't sell it, so they have to consume it themselves. Finally, these eliminated sales representatives don't blame Amway. Moreover, once one person in the team gives up Amway, some leaders immediately notify the team and tell others not to associate with him, because he has become a negative teaching material and a negative cancer. Whose problem is it? Don't you want to hit him if you don't succeed? This is not to make others' situation worse. Some sales representatives themselves are too extreme. Friends don't do Amway, they are still friends. Why?

What is Amway? You may have understood this point, but it doesn't matter if you don't, because I have only talked about nine Niu Yi cats so far, and Amway can only finish it in a few words. Just like a blind man touching an elephant, you must never think that it is what you touch. Never listen to what others say, thinking it must be good. Don't feel bad after listening to others. Amway is really a career opportunity. In the final analysis, it is a carrier of entrepreneurship, but it is not suitable for everyone. It's like giving a butcher a scalpel to operate on a patient. He can never do it. In addition, if the same knife is used to cut vegetables, it is right, but killing people is evil. Therefore, the key is no longer how the tools are, but who is using them. Do you agree?

From what I have seen below, the following categories of people need to be cautious when engaging in Amway.

The first kind of people, people with bad mentality and quick success. To do Amway, you must have an absolutely good attitude and never lose confidence because of setbacks. Whether selling products or sales opportunities, sales promotion is a profound knowledge. You should have circuitous skills and a relaxed attitude. And quick success and instant benefit will distort your technical movements, and then all your friends will stay away from you. You'd better play Tai Chi Chuan, hehe. Patience, patience, patience.

The second kind of people: people with poor physique. Amway is not a successful business for anyone. You need to go all out to succeed. Even if you have ideological awareness and psychological preparation. But if you can't keep up with your physical fitness, it will inevitably affect your mobility. Slow down your progress. At that time, a senior leader took the silver medal as a director for two months, and within a year, the senior director relied entirely on body movements.

The third kind of person: the willpower is not firm enough. Winners never give up, quitters never succeed.

The fourth kind of people: people who need money badly. It is usually difficult for ordinary people to make a lot of money in the initial stage of Amway, but it takes money to spend more money on products for their own use and attend conferences and studies.

The fifth kind of people: people who chop and change. This kind of person can't say that he is not smart. He just likes to eat what is in the bowl and watch what is in the pot. Often can't hold on.

The sixth kind of people: people who don't like Amway very much. Interest is the greatest motivation for a person's success. Without the support of interests, it is usually difficult.

The seventh kind of people: people with thin skin. I don't need to say more about the reason, hehe.

The eighth kind of people: people who are too selfish and haggle over every ounce. This kind of people like to do small accounts. What Amway needs is a rare spirit of confusion.

The eighth kind of people: people whose relatives are super-opposed. If you can't keep your closest relatives at least neutral, you will face a family crisis unless you are sure that you can make achievements as quickly as possible. Once you fail, prepare for the worst.

The ninth kind of people: people with narrow connections who are ashamed to deal with people. Of course, if you dare to change, you can try.

The tenth kind of people: people who get rich overnight. Amway is not an unearned undertaking.

We can also find out why Amway's elimination rate is so high. Aside from our prejudice against Amway, people who can really succeed in the upper class actually have the necessary qualities for success, and there must be a reason for success. If you want to work full-time, I'll add two more. You must have enough economic reserves to help you through the initial difficult years. I think it is irresponsible for some sales representatives to ignore the reality and say that Amway investment is almost risk-free. Everything is risky. Investing time, energy and physical strength is a risk in itself. Not making money means losing money. Because people need to spend money every day, you must be prepared to make money and lose money, not only materially, but also psychologically. A word to all marketing representatives who want to work full-time in Amway: full-time is risky, so be careful when entering the business. You can be excited, but not hot.

If you want to exercise yourself, you can also consider staying in Amway atmosphere, but you must be calm and whether you are suitable.

Finally, it is very important to choose a good team and leader.

September is the first month of Amway's new God of Wealth year. I hope that all marketing representatives will do Amway well and treat others sincerely.