Wang Jingze is not a star. Why did JD.COM choose him for an advertisement?

Wang Jingze, many people should be familiar with him. The saying that he smells good has been popular for years. His dynamic pictures and golden sentences are not only made into expression packs by netizens, but also become jokes. With the continuous development and growth of the real fragrance body, it became a school of its own, and finally fermented directly from the real fragrance warning to the real fragrance law.

Really fragrant, this word ranks first among the top ten buzzwords, and the dynamic picture of really fragrant is still very popular today. Obviously, the Internet aborigines represented by Xiang Zhen, their generation of young people are easily accepted and widely used, with high popularity and unified cognition.

Not long ago, JD.COM saw the great potential behind this, found the founder of Xiang Zhen, Wang Jingze, and shot three advertisements in one breath. In addition to Wang Jingze's personal short film "Real Perfume Service", JD.COM also released a real dynamic picture sticker of Wang Jingze. In fact, Wang Jingze's three words have already represented a certain degree of enthusiasm. JD。 The cooperation between COM and him not only reproduces the image in the deformation meter, but also flexibly applies the true fragrance rule to its own products. JD.COM has created a truly fragrant social communication idea by combining its own brand connotation. In a happy situation, we will convey the brand connotation to users with a newer and more appropriate image.

Network celebrity economy, the word consists of two parts, one is the network and the other is red. With the internet, people will be popular. This is an online celebrity. In the 5G era, online and offline traffic will be more closely linked, which indicates that traffic nodes will be more dispersed. Internet celebrities are like signs that shopkeepers used to hang at the door. Whoever has a new attractive signboard will win more business.