Jokes at the auto show

165438+ 0: 37 am, this Shanghai Auto Show is the latest time I have participated in previous auto shows.

▲ Near 12 o'clock exhibition, the entrance is empty.

Don't get me wrong, it's not that I got lost in the magic capital for too long and got up late the night before. Actually, I arrived in Shanghai on 18. Compared with those media friends who arrived in Shanghai two or three days in advance to participate in various brand nights, my rhythm can be said to be quite amateur.

If the original plan is not enough, come back another day. Anyway, the second media day, which is not disturbed by various press conferences, is actually more friendly to media people who are purely watching cars, but unexpectedly, I didn't officially set foot in the first exhibition hall until after noon 12, and by 5 pm, before the booth was closed, I had already visited it (the lounge had a rest for half an hour).

Is it because I am too old to support high-intensity exhibitions, or my interest in new cars has decreased, or does this auto show really attract me too little? When I came back and thought about it, I really came up with two reasons. Behind it is the present situation of the whole industry, which is very different from the last Shanghai Auto Show.

The first and most direct reason is that there are few exhibitors.

As the first major event in the automobile industry after three years of strict control of the epidemic, the attraction of Shanghai Auto Show to various manufacturers should be enormous, and this is also reflected in the new cars that have been listed, pre-sold and unveiled recently. However, to my surprise, I saw that at least three exhibition halls of Bapai Shanghai International Exhibition Center were empty, which was unprecedented in Beijing, Guangzhou or Shanghai Auto Show.

▲ In just two years, Hengchi could not move.

I didn't make detailed statistics, just counted my impressions. Tesla and Hengchi, who used to occupy almost half the exhibition hall, didn't come-of course, the reasons for their absence were completely different. Weimar, who has been unlucky in recent years, did not appear in the exhibition this time.

In addition, Peugeot and Citroen from the legal camp have come, but the exhibition hall area is basically the smallest unit of the whole vehicle manufacturer, which is much worse than the booth layout when Yi Yun and Tianyi were new cars.

Of course, there are also some new brands and booths, but they are mainly newly developed brands by powerful manufacturers. After several rounds of market screening, many new and old forces were gradually screened out, and the overall agglomeration effect of the industry was highlighted.

The second reason is that people don't have much desire to stop and look at new cars with traditional fuels.

In the previous big auto show, the scale of heavy new fuel vehicles could compete with the new forces, but this time I visited the Shanghai Auto Show, except for a short glance when I passed by, I basically didn't open the doors of any fuel vehicles.

▲ products that affect the survival of Dongfeng Peugeot are small and transparent in the eyes of media people.

A new generation of Accord, Sharp L, Hongqi H6, Peugeot 408X, Mazda CX50/CX-90, etc. Basically, they are the key fuel vehicles of this auto show, and they are also the heavy products of their respective brands. However, from the perspective of the industry, their importance to this auto show is basically not in the forefront. For old media people, even if they don't look at real cars, they know that these models won't have many new attractions worth experiencing.

Fuel cars are boring, and the new cars that are interested in seeing are basically half. Previously, whether it was head manufacturers such as Volkswagen, Toyota and Geely, or waist brands such as Gateway and Changan Auchan, the promotion of new models could attract a lot of attention. However, when everyone's attention is focused on the category of new energy, it is difficult to popularize new fuel vehicles if they are not extremely heavy.

In terms of market share, pure electric vehicles, PHEV hybrid vehicles and extended-range vehicles add up to less than half, but their topicality and attention at the media level may have reached 80% to 90%. In the near future, the remaining attention of fuel vehicles will be gradually eroded.

In fact, even in the field of new energy, I only experienced some products this time. In addition to being selectively ignored, there are some top streams looking up at booths such as U8 and Tengshi N7, which are too hot to squeeze in. However, after shopping for an afternoon, there are still some feelings worth talking about outside the focus area of everyone's attention.

1, some traditional electric new cars are still not open enough.

This is my experience of Buick E5. As a medium and large pure electric SUV, the price is above 208,900-278,900, and the main version with 620 km battery life remains at a low price of above 222,900. Its sincerity is really enough. In Buick's own product system, the price of E5 has been lower than that of Angkewei Plus at the same level, and it has invested in the new energy market in the industry. Whether it is Volkswagen's ID.6 or BYD's Tang EV, the guide price is much higher than Buick E5.

The overall design, brand-new front face, brand-new lines and brand-new taillight modeling create a brand-new refreshing and concise temperament. In addition, Cadillac Ruige, which also uses curved screen on the center console, is Buick's first all-electric SUV based on Otto pure electric platform. E5 really shows a brand-new image, which is also the reason that attracted me to sit in this car.

However, in the car, I can still feel some traces left by the fuel age, such as the grip of the steering wheel, the touch and design of the rear space and seat leather, the shape of the sun visor, the design and operation of the door handle and window button, and the setting of various fragmentary storage spaces, which are all close to the familiar fuel car. The most "electronic taste" of Buick E5 is the curved screen, but in fact, the fuel class also has a super giant screen across the Ford Mondeo center console.

It is not that the "nostalgic" style of new energy products of traditional car companies is not good, but that there will be a gap of freshness along the way from Nezha, Ai 'an, Weilai, Krypton and other booths, which lacks some appeal to consumers in the electric age on the perceptual level, thus unconsciously returning to the balance of cost performance.

2. The high-end moat has been dug, so you can't always give up your seat, can you?

Since the release of ET7, my personal view of Weilai began to change. After that, the sales performance of ET5, ES7 and other new cars made people who had seen Weilai (including me) no longer have too many reasons to question. In 2023, Weilai's black powder really has no future.

In this case, if I say that Weilai can't make a good seat, is it a low-end black feeling of "no place to forcibly spray"? But after riding a batch of new cars at Weilai booth, this is my real feeling from the heart.

It is better to stack an armor first: Weilai is the most successful high-end pure electric brand in China. A series of new cars after ET7 have unique advantages in the fields of design, texture, intelligent driving, service marketing and power exchange technology, and they are also one of the most anticipated brands in China in the future.

After the presentation, we can talk about the problem. In fact, Weilai's first-generation models, such as ES8 and ES6, were all spit out because of seat comfort, but I did feel the seat problem, starting with ET7. As a medium and large luxury car, the rear row of ET7 has no space performance matching the size and pure electric platform. The obvious problem is that the backrest in the back row of ET7 cannot be adjusted, and the setting angle is too steep, so it is difficult for passengers to sit in the back row and unfold. Not surprisingly, this problem continued to the later ET5.

▲ The back row of Weilai ET7 is not easy to sit.

If the ET5 of the medium-sized car is mainly for home use, and the rear row does not need to pay too much attention to comfort, then the ET7 of the executive class does not bring excellent rear row experience, which is a serious injury. At present, the sales difference of ET7 is not only half that of ES7 at the same price, which reflects this to some extent.

In fact, the rear seats of Weilai's new generation SUV are not without problems. Take the ES7 as an example, its rear legs and head are more spacious, and the backrest has some adjustment space, but no matter how it is adjusted, the rear seats can't be found. It fits the body and keeps the body at a reasonable angle.

The space is not small, but it is not comfortable enough.

When sitting in a normal position, the back and neck should not be attached to the upper end of the backrest. When sitting in a semi-recumbent position, the back is pushed up, resulting in hanging waist. In addition, the seat feeling of ES7 is not as soft and hard as that of high-end models.

Personally, if Weilai's design quality is comparable to that of a million-class luxury car, the overall comfort of its seats may not be as good as that of many independent brands with hundreds of thousands at present (if Weilai can lay down, the 80,000-class Wuling Bingo seat is worth learning and experiencing in Li Bin). This high-end moat is dug, but it is unreasonable in terms of the most basic seat comfort, but this is my real personal experience on the Weilai model.

I hate to admit that what impressed me most at the auto show was a Korean car.

From film and television to culture, from digital to cars, I am not a fan of the Republic of Korea, and Korean brands will not get any brand-level bonus in my heart. But the only thing that conquered me with texture at this auto show was the Korean luxury brand GV60.

In fact, when watching Geely's Galaxy L7, two Koreans were sitting in the car (because they had seen some Korean movies, they could tell from their voices that they were speaking Korean), and one was standing outside the car to communicate with them. At that time, my inner OS was "China brand car now, you can learn from it", and I almost asked them what they thought of this car in English.

Then I walked to Genese's booth and sat in the driver's seat of GV60. I'm a little glad I didn't talk to them at that time. From the overall innovation to the details to the practical touch, this car gives me a bright feeling, but I still can't help but sigh.

▲ The picture quality of the mobile phone at the auto show is too poor. Let's use the official map.

The appearance of GV60 is unusual, even weird. It is not the style that can surprise everyone at a glance, but if you accept this style, you will feel that its overall look and feel is integrated, and the lines and proportions of all parts are very harmonious, and some parts still have many details worth pondering.

The suspended double screen in the cockpit is a conventional, large-area soft leather package, which is not unusual in China brand cars, but in more details, this car is almost full of novel small designs.

All buttons such as steering wheel, armrest and window control. Covered with metal or similar metal touch technology.

Light and skylight control area, rich in details.

What impressed me most was the two large knobs on the center console, which supported the lathe to adjust the handwritten input in the middle. The handwriting board is a concave curved surface, and the touch of fingers sliding on it is very beautiful. This feeling is indescribable, but in my memory, it is almost the most enjoyable thing that my fingers touch. the same

This article comes from the author's Che Yi license plate driving school, and the copyright belongs to the author. Please contact the author in any form. The content only represents the author's point of view and has nothing to do with the car reform.