How about Touareg?

Q7. Cayenne is on the same platform.

Up to100,000 discount

Standard four-wheel drive, air-to-air suspension

According to the above information, even if you can't guess what kind of car it is, I think everyone will think that this car is particularly advanced and cost-effective. After all, as a pure imported car, it is on the same platform as Q7, Cayenne and other luxury cars. Take out a discount of 65438+ 10,000. In addition, it comes standard with a four-wheel drive system and an air suspension, which makes you feel very excited to buy it.

Yes, it is the protagonist of today-Volkswagen Touareg.

In fact, buy buy himself struggled when writing this topic. This "off-the-ground" model will not have a wide audience, and the traffic will definitely span. Until I saw its super-high preferential strength, I suddenly felt that this class of models didn't seem so far away from us ... Shh!

Assuming that according to the current Touareg maximum discount of 6,543,800 yuan, even if it is an entry-level configuration, the discounted bare car price is still as high as 490,000 yuan, which is almost equivalent to the top price of an Audi Q5L. But why do I still think it is a medium and large SUV worth buying?

First of all, look at the price, 490,000 yuan can buy a pure imported medium and large SUV that is one level higher than the Audi Q5L. Secondly, the entry configuration comes standard with full-time four-wheel drive system and adaptive air suspension. Regardless of other configurations, these two configurations alone are enough to illustrate its super cost performance at this level.

Touareg is an SUV that entered China earlier in China. It has the highest grade in Volkswagen SUV, the best technology configuration, perfect power matching, and broke the Guinness World Record. After three generations, the competitiveness has also been comprehensively improved, but it still has not been appreciated by consumers.

On the one hand, it may be because the positioning of Touareg is too high and not many people can afford it. On the other hand, it is only because it has a "popular" symbol.

As the most advanced SUV in the Volkswagen family, Touareg, like Q7, Cayenne and other luxury cars, is built on the MLB EVO platform. So its comprehensive performance is not bad. Although buy buy himself has always disagreed with the shell exchange theory, the overall performance will not be very different. On the contrary, the difference between material and chassis adjustment will be obvious.

Then the problem is coming. This level is affordable to most consumers. Do you think they are short of money? Not bad. This is the problem. No matter how advanced a commodity is, it is meaningless if it can't highlight its value well.

Volkswagen, car brand, as the name implies. Its original intention is to make some cars that all consumers can afford. Very grounded, very popular. But in fact, Volkswagen has also introduced Touareg and Phaeton, which seem to be close to the people, but are not close to the people, to meet the higher consumer demand of Volkswagen powder.

So, this is the problem. In the early days, there were not many models to choose from, and the sales volume was ok. But now, more and more competitive products are destroying the market. Obviously, the competitive strength of Touareg is not as good as it was at the beginning, and it has become an embarrassing situation that rich people look down on and people who understand can't afford it.

However, there is no absolute in the world. All of the above are that we are looking at this problem with inertial thinking, so we might as well look at this product with reverse thinking. Low-key may be one of its great advantages!

The awkward positioning of Touareg determines that its audience will be further narrowed, but to some extent, this will become a big advantage of Touareg-"dressing up as a pig to eat a tiger".

Of course, "dressing up as a pig and eating a tiger" is often used on some performance steel cannons, but when it is worn on the Touareg, it does not mean that it has outstanding performance, but it is covered with a low-key skin, but it is noble in its bones (MLB EVO platform).

This low-key setting is very popular with consumers who like to be relatively introverted. They pursue high-quality enjoyment, but at the same time they don't like to be too ostentatious.

But after all, the level is here. Touareg is positioned as a medium and large SUV. Its length, width and height are 4878 *1984 *1686 (1717) mm respectively, and its wheelbase is nearly 3 meters. Even if the appearance is the family-style "mediocre" design of the public, standing in front of it, you can still feel its innate aura.

I believe many people are discouraged by the interior design of Touareg. Indeed, Volkswagen's interior design has always been similar. You think it hasn't changed? Yes, but not much. This change is just like the new LOGO designed by Xiaomi for 2 million yuan-hard to understand.

In fact, this small change is the most suitable initial positioning of the product. The original intention of Volkswagen is to build a car that the public can afford, which is close to the people and cost-effective. Too radical changes, on the one hand, break the original image of consumers close to the brand, on the other hand, consumers have to take time to adapt to its changes (cognitive cost increases).

Moreover, the interior of Touareg, both in design and materials, conforms to this level of texture in actual experience, even if it is used for entry-level configuration, its materials are worthy of this level.

Similarly, Touareg's powerful gas field cannot be supported without a strong power reserve. Touareg has two powertrains to choose from, namely 2.0T 8AT and 3.0T8at. ..

Don't think that medium and large SUVs with 2.0T displacement will be tight. In fact, this 2.0T engine has a maximum horsepower of 245Ps, a peak torque of 370n·m and a 100-point acceleration of only 6.8s, which is quite remarkable. You know, this is a big guy weighing 2 tons.

But the feeling of driving is not the same as that of a performance car, and the power output will be "amazing". On the contrary, like its image, it gives people the feeling of "leisure", and it is a comfortable pleasure for four wheels to bite tightly on the road. And the whole system comes standard with adaptive air suspension, which can be adjusted according to different road conditions, so that passengers can enjoy the comfortable experience to the maximum extent. This is what a luxury car should look like.

Not only that, Touareg is also equipped with a full-time four-wheel drive system, which makes it not only perform well on paved roads, but also be perfectly competent in off-road. Excellent power distribution enables him to cope with some cross-axis roads and steep slopes in the wild, and he is almost an all-around player.

In the eyes of Touareg in the past, these are the basic operations of Touareg. The early Touareg gave people the feeling that it was an all-round hard-core SUV. It climbed the highest active volcano, pulled the overweight Boeing 747 and won the Dakar Rally in three worlds. Its glorious deeds are numerous. If they are all popular cars, then Touareg must have its place.

The joke "This car is more advanced" that we often ridicule is very appropriate for Touareg. First of all, its guide price is enough to prove its noble status. Secondly, its overall comprehensive performance is fully worthy of the word "advanced".

Advanced or cost-effective-Touareg

Million car purchase subsidy