How to write a press release

Write it with reference to the newspaper.

News characteristics

The content is true and the facts are accurate. Truth is the life and power of news. Facts are its source and its convincing basis. Truth is truth, and the characters, time, place and development of things written can't be fictional. Accuracy means that every fact, including details, is accurate. If a piece of news is distorted or wrong, it will not only reduce its news value, but also harm the cause of the party and the people.

The content is fresh and valuable. News is valuable, cognitive, enlightening and instructive in novelty. News should be innovative in order to attract readers' attention and get a sneak peek. Innovation not only means reporting new people, new events and new experiences to readers. We should also choose something meaningful, valuable, inspiring and educational. We don't hold the view that "dog bites dog is not news, but man bites dog is news".

Should be timely, timely, timely. Speed is the value of news. Slow news reporting will reduce the value of news, and "news" will become "old news". Prescription means speed and new content. Be sensitive to new people, new things, new situations and new problems, understand them as soon as possible and reflect them in time.

Concise and to the point. Conciseness is the main sign that news is different from other styles. The so-called conciseness means "in a few words, remember the facts clearly, only a few strokes, show the spirit, summarize without abstraction, be brief without omission", use a pen succinctly and neatly, and concentrate on refining the content.

Can be summarized as: 1. Quick and timely. 2. Real content. 3. Concise language (timeliness, authenticity, value and conciseness) and distinctive structure (news structure includes five parts: title, introduction, theme, conclusion and background). The first three are the main parts, and the last two are the auxiliary parts. )