Is it really cheap to buy a car at the auto show?

With the development of the automobile market, the auto show has gradually entered our sight. So many people like to buy cars at auto shows. If you ask why, they will say that the car bought at the auto show is thousands cheaper than that bought at the 4S shop. Is it really cheaper to buy a car at the auto show than in 4S? Insiders are telling the truth. Don't be cheated.

Some insiders said that the cars bought at the auto show are indeed cheaper than those bought at 4S stores, but they are limited to large international auto shows. If it is an ordinary auto show, it is impossible. The reason for the price reduction of large auto shows is that the media usually appear at large auto shows. At this time, lowering the price can effectively attract customers, have a greater effect, attract the attention of the media, and promote their own brand products.

It is impossible for other small auto shows to have such an effect, so it is impossible to reduce the price. On the contrary, small auto shows are usually paid by sellers and require manpower. Frankly speaking, it is still in the hands of consumers, so the price of cars at the auto show is cheaper than that of cars in 4S stores. These are all jokes. In fact, the auto show is just a trade show held by 4S stores. The advantage of this is that you can watch the car in front of your home or in some busy places, thus saving time in going to 4S stores.

China automobile market is usually in the off-season from March to July. During this period, the overall automobile market was relatively weak, and consumers bought fewer cars, so the car price was relatively low. At this time, car companies will choose to participate in auto shows to increase exposure, broaden sales channels and increase sales, so there are more discounts. However, the sales volume rebounded after August, and then September and 10 were the peak sales seasons, which were called "Golden September and Silver 10" by the sales industry. Therefore, it is almost impossible to realize this period of time without considering the downward adjustment of automobile prices. With June 5438+0 1 and February 1 approaching the end of the year, some car companies that have not achieved the expected results will carry out promotions and some preferential activities. It doesn't matter whether you go or not. After all, the failure to complete the sales results can only show that the brand strength is not good. Therefore, when buying a car, you'd better choose to buy a car in the off-season, so as to enjoy more discounts.