Is there any good way to talk about boring topics that have to be talked about?

Some boring topics will inevitably appear in sales, and sometimes you have to explain these topics to customers. However, everyone doesn't like these topics, and even dozes off when they listen. Forget it, this is a business need; Come on, customers don't like to hear it. At this time, what should the sales staff do?

Do sales experts have any good methods for this? Simply put, it is to turn words into simple words. Try to make these words simple and vivid, and some places that are not very important to the product can even be summarized and passed over. In this way, customers will not feel bored or doze off.

If you want your sales to achieve the expected results, you'd better not push out the important words that must be explained clearly to customers. In the process of your explanation, you can start from another angle, stimulate your customers with humor, and then get back to the point. Maybe this will be better! In short, for boring topics, if customers don't like to hear them, salespeople had better keep them and put them on the bookshelf, sometimes it's better than telling the whole story!

Next, let's take a look at how Americans tell their customers about boring discounts.

A lady walked into the ticket office of Western Airlines and said to the conductor, "I want two tickets to San Francisco."

"Yes, madam, but this kind of ticket has many preferential prices. I don't know which one suits you? " The young lady replied.

"Discount?" The lady casually said, "I heard that you have a discount. I don't know what discount?"

"Are you an American Indian?"

"No. Why do you ask? "

"That's too bad. If you are an Indian, leave at 4 am and return the next morning, we can reduce your price by 30%, but now there is only an 8% discount. "

"Oh, what a pity. Are there any other preferential conditions? "

"Yes, if you have been married for more than 50 years and have not divorced, we will give you a 20% discount if you plan to attend your wedding anniversary."

"Excuse me, is there anything else?"

"Yes, if you are a member of the national embassy abroad on vacation, you can enjoy the discount of 15%."

"Unfortunately, I traveled with my husband."

"Oh, lady, why didn't you say so earlier? Your husband is under 60, isn't he? If you do not travel on weekends, you can enjoy a 20% discount. "

"Sorry, we only have time to travel on weekends!"

"Well, do you and your husband have any students? If one of you is in college and flies on Friday, we can give you a 45% discount (Jesus was killed on Friday, so Friday is regarded as an ominous day). "

"Almost half cheaper! It's a pity that I don't meet your requirements, miss, you still give me a 8.8 discount, thank you for your detailed introduction ... "

Think about it, how annoying it is to say all these preferential terms one by one, and customers will not listen to you! Salespeople should learn this humorous way of speaking and use some interesting words to guide customers, which will be better! Even if you can't reach the realm of humor, you can keep attracting customers' attention by simplifying it as much as possible. Boring topic, rather than telling the whole story, it is better to put it on the shelf!

Hidden rules of sales

Don't try very hard to force important words that must be made clear to customers. In the process of your explanation, you can start from another angle, stimulate the customer with humor, and then get back to the point. Maybe this will be better!