Many people say that buying Audi A6L is not as good as buying Huiang, so why is its sales so poor?

What is the original intention of choosing a joint venture brand car? The answer to this question is that the reason for the low sales volume of Huiang is that "Volkswagen with letters in the trunk" is not simple, which is a joke widely circulated in Phaeton mass production stage; Phaeton is the only car produced by Volkswagen brand and Bentley line. It can be said that the positioning is really not low.

However, the design of this car is still quite "low-key", but it is not that the design level of Volkswagen is always so low-key, and there is only one style of car; Therefore, Huiang looks like an enlarged version of Passat, and the design is really not good-looking. However, this feature of "dressing up as a pig and eating a tiger" has also been accepted by some consumers who want to keep a low profile. Sometimes the "plot reversal" will be more hierarchical, but Phaeton finally stopped production. Why?

To put it bluntly, the joint venture car was chosen for "face". The price of a joint venture car used to be higher than that of a domestic car, and the value of the car does have certain potential social attribute value; Therefore, under the premise of sufficient car purchase budget, you will always choose an expensive car, but how can you let others know that the car you choose is expensive enough? The correct way is to choose famous brands. To put it bluntly, everyone knows that this brand of car is more expensive.

Phaeton suffers because the public generally thinks that the price is low, especially in recent years, the public's technical level is too poor, the internal combustion engine and transmission problems continue, and the vehicle architecture level has bottomed out; Therefore, the price of vehicles has also shrunk all the way, and in the end, cheap cars can only be built in the mode of "price for quantity". Therefore, the choice of this brand has long lost its sense of "advanced", so even the new car "Hui Ang" no longer has face. Of course, under the premise of the same price, we must choose a BBA that is not bad.

How big is the gap between Huiang and Phaeton?

The answer to this question can be found in the difference of engines!

Phaeton, which is also a "Hui Department", is indeed a high-end car, but Hui An is a "Grand Passat", and the standards of the two cars are completely different from the same level; Therefore, Huiang has no capital to "install", and Volkswagen's routines have been understood by most car enthusiasts. Hui-ang has no choice, right?

At the same time, although Huiang adopted a "vertical engine" layout different from Passat, it also adopted an entry-level standard "predecessor"; But the concept of front wheel drive is that the front wheel drive pulls the car body, and the center of gravity of the car body is still biased towards the front of the car. The front wheel grip is higher than the rear wheel grip, which will affect the driving quality of the car. When the vehicle accelerates, the center of gravity moves backward, and the grip of the front wheel is further weakened, which will also affect the driving quality of the front wheel, so Huiang is really ordinary.

Is EA888-380TSI 2.0T advanced? In fact, Volkswagen does not have a high-profile four-cylinder engine, and the choice of 2.5-V6 is not bad. Hui 'ang's new medium-power version of 380TSI has a low power reserve of165 kW/350 N m (1650 ~ 4500 rpm) and a low power torque. Competing engines with the same power standard often have more advanced fuel-saving technology and more stable quality. In the range of1.3-02,000/200,000, the power of 2.0T engines used by many cars has surpassed that of Volkswagen series production cars, including Huiang.

Therefore, Huiang's engine is not advanced, and the matching seven-speed wet power shift is also poor; The guiding price of 340,000-446,000 yuan is directly "2" to be reasonable. As for the Magotan Passat based on MQB platform, there is no discussion value. The low level of engine transmission and the standard of body structure materials are enough to explain the quality of these cars, otherwise it is not difficult to stabilize sales when the price drops to 40,000-50,000 yuan.

Is Audi A6L taller than Huiang?

In the so-called "BBA- Germany Top Three", in fact, only Maibakh, which has stopped production, is a real high-end brand, but because the brand positioning of German cars is deeply influenced by German culture, it is difficult to impact the high-end in the European auto market; So Maibakh finally stopped production, and now Maibakh just hangs the series of the American logo. The rest of Mercedes-Benz, BMW and Audi are still on the high side in Europe, and their market share in North America is very low. They are considered as luxury brands in the Asia-Pacific market, but their positioning is still being explored.

This "benefits" from various quality problems, the loss of the B-end market, and Audi's influence on German brands with Audi as the core. For example, A6L is very embarrassing, and its two-wheel drive version just has more four-wheel drive options than Phaeton. The two drives also have a low power consumption option of 330TSI. The key is to use the simple matching vertical precursor to the extreme. Such an Audi car is actually a joke; However, the brand influence of Audi, which used to be an official car, is still lingering, because it is the fourth year to stop purchasing these cars, and the old cars have not been eliminated. Audi can fool around for a few more years, which is why it sells better than Huiang.

What level is the four-wheel drive Audi A6L? -7.5 seconds to break a hundred-there is nothing to talk about the performance of the ——2.0T version, which can be said to be quite general in the range of 468,800-505,800; The 3.0T-V6 light mixed version is ok, and the performance of breaking 100 in 5.6 seconds is not bad, but the level of the four-wheel drive system is still too poor.

The only highlight of Audi Quattro four-wheel drive is the "Tosen differential", but this technology was not invented by Audi or Toyota. The first batch of Tolson differential was produced by Gleason Company in North America. However, the new A4/6/Q5L and other cars do not use this four-wheel drive, including SAIC Audi A7L. The four-wheel drive they use is equipped with a multi-plate clutch limited slip differential, which has the following characteristics.

This is the timely four-wheel drive. The timely four-wheel drive of normal longitudinal car is the switch between rear-wheel drive and four-wheel drive. Oddly, Audi's timely four-wheel drive is a switch between front-wheel drive and four-wheel drive. The front wheel drive of four-wheel drive vehicles is different from the transverse four-wheel drive of Mercedes-Benz A-Class, ranging from 200,000 to 250,000.

This is the level of Audi A6L, which sells better than Huiang only because it uses Audi's logo and has such a set of four-wheel drive system that is more than chicken ribs. The myth of German car quality is now rapidly declining. Maybe BBA will be a marginal brand when it completely loses popularity.

Published by Tianhe MCN, all rights reserved.

To tell you the truth, I have never heard of the saying that it is better to buy an Audi A6L than a Huiang, and I don't agree with this statement. Although Audi A6L and Volkswagen Huiang are products of the same platform, listen carefully to me from the following dimensions, and you will understand why Huiang's sales are so poor.

Before explaining this problem, let's briefly compare the sales data of these two cars. In April, the sales data of Audi A6L was 15634, ranking first among C-class cars. The sales data of Volkswagen Huiang in April was 7 17 vehicles, ranking 10 among C-class vehicles.

Audi A6L's half-year sales data is 93,765,438+02, ranking first. Volkswagen Huiang's sales data is 5705 vehicles, ranking tenth.

The sales data of Audi A6L in the past year is 194034, ranking first. Volkswagen Huiang's sales data is 10399 vehicles, ranking tenth.

Why is this happening? According to my observation and research on the domestic automobile market for many years, I think the main reasons are as follows:

First, the brand factor. Twenty years ago, cars were still a luxury for most people. Cars are not so noble now. For most people, the car is just a means of transportation in people's daily life. But there are still a few people who need cars to show their identity, social status or wealth accumulation. This part of consumers will consider brand factors when buying a car. What brand of car is more recognizable and can be recognized by others at a glance.

As a member of the German luxury brand BBA, Odibe's other two rivals, Mercedes-Benz and BMW, are a little worse, but at least they belong to one of the first-line luxury brands, and Volkswagen's logo is a bit too common.

Walking in the street, a black Audi car came face to face. Most people's reaction should be at least A6L, and they will definitely not guess A4L. In the street, there is a Volkswagen. Most people will guess Passat or Magotan, and almost no one will guess Hui Ang, because Hui Ang's front face is too similar to Passat and Magotan. To put it bluntly, it is a lack of recognition.

From the perspective of brand factor, there is no doubt that Audi A6L has completely defeated Volkswagen Huiang.

Second, the interior texture. The interior design of Volkswagen Huiang inherits the consistent style of Volkswagen. Passat and Magotan, B-class cars, are all designed in this way, so are sagitar and Ling Du, and so are LaVida and Bora. Technically, you can know where the control button is with your eyes closed. To put it bluntly, everyone has had a serious aesthetic fatigue on such interior design, which is another factor that discourages consumers.

On the other hand, the interior design style of this generation of Audi A6L is really amazing, and the most attractive is three large screens. After entering the "big screen era", major car companies are increasing the screen size, but the design of Audi A6L has no sense of contradiction. 12.3-inch LCD instrument, 10. 1 inch central control panel and 8.6-inch air conditioning control panel, plus a large area of piano paint panel and imitation carbon fiber decorative board, the interior suddenly has a sense of luxury and technology.

Third, consumer psychology. A key factor in whether a car can sell well is the research on the psychology of the target consumers. What characteristics do potential users want this car to have? It's just that what are the characteristics of this car that will be launched soon? Isn't that that you got a pillow when you were sleepy?

Since consumers are considering a C-class car, the body length is more than 5 meters, the wheelbase is more than 3 meters, and the starting price is 300,000+. Most consumers don't care that Huiang is tens of thousands of dollars cheaper than Audi A6L. Because these people must consider the face demand when buying a car.

In short, we have bought all the pork. Do we still need vermicelli? Let's think it over.

That's my answer. I don't know if you agree with me. Welcome to leave a message in the comment area for discussion. The original code is not easy, thank you for your praise and attention! No reason

What I've heard most is that it's better to buy a6 than Huiang.