How do you feel about being a shopping guide for several years?

A shopping guide, in the simplest sentence, is a person who guides or guides consumers to buy goods in a store. Generally speaking, most of them are recruited by manufacturers and engaged in product promotion in terminal stores. Most of the staff are unstable, short-term and difficult to manage. Many of them are students, laid-off workers, or employees who have some spare time to engage in second jobs. With the rapid development of modern economy, manufacturers are engaged in terminal sales.

The shopping guide wears several hats. They are not just salesmen. They not only sell goods in stores and count sales, but also observe and analyze consumers' behaviors, provide feedback to their opponents and provide quality services to customers.

Some time ago, the author visited some shops and stumbled upon such a thing, so I recorded it. Here's the thing:

One day, in front of the dairy products shelf of a large store in China, an elderly couple lingered in front of the infant milk powder shelf many times. They won a generation of milk powder for a while, and then put it back, and they have been unhappy. At this time, a young shopping guide greeted them with a big smile. "Hello, what kind of milk powder do you want to buy? Let me introduce you. " "How old is your child?"

The old couple paused and said nothing. The shopping guide went on to say, "If you are 1-3 years old, you'd better choose this one. Please use this for people over 3 years old. " The old couple walked on, followed by the shopping guide, and asked, "How old is your child? I can recommend it to you! " At this time, an old man suddenly replied to her: "Our children are older than you!" "Miss shopping guide is very embarrassed. She blushed for a long time and said nothing. So she watched the old couple get off the shelf, and a possible business fell through. How to be a qualified shopping guide?

One: Define the occupation of the shopping guide.

Because many enterprises have short-term shopping guides, as enterprises, friends engaged in shopping guides should have long-term planning to guide their future work. Shopping guide is compatible with statistics, promotion, display and market regulation. And it is a compound sales talent. Shopping guide is the best school to train marketing managers. Having a clear goal in life is not a short-term job for a shopping guide. You can learn a lot of product knowledge by engaging in shopping guide. Industry knowledge. For example, if you are a shopping guide for a certain brand of drinks, then you will know what Tetra Pak, tetra pak Pillow, pets, carbonated drinks, juice drinks, milk drinks and so on are. You will not only know about these products, but also feel the corporate culture and historical background of the company. If you are a shopping guide of an international brand, you will learn more knowledge and even learn the scientific method of terminal management.

Two: Different products have different shopping guides.

We found in many stores that when recruiting shopping guides, most enterprises like to find smart young girls as shopping guides, which is incorrect, because different goods need different gender shopping guides, including the choice of age. Imagine if a girl is asked to buy men's underwear or a handsome boy is asked to buy sanitary napkins. Then there will be more embarrassing scenes. It is not as convincing as a middle-aged woman in her thirties to ask a 18, 9-year-old girl to buy a bottle nipple. Let a fat man weighing more than 200 kilograms buy slimming products, let a dark-skinned person buy whitening cream, and so on, which will make a lot of jokes. Therefore, enterprises should choose different shopping guides according to different products, such as age and gender.

Three: shopping guide should be careful.

1. The daily work report of the shopping guide should not only record how much is sold in a day, but also record the flow of people in the store, the sales of products and competing products in great detail, record and analyze the consumption behavior characteristics and customs of people who come here, and even record and analyze the psychological changes of consumers before shopping, and record everything related to sales, whether indirect or direct. The more auspicious the better. This can not only give feedback to the company in time, but also help the company to develop products and formulate sales policies, which will also be of great help to the promotion of its future career. Therefore, for a shopping guide, observation and analysis are very important.

2. Generally, what we see in the store is the sales statistics of the shopping guide for one day, because it is directly related to the benefits of the shopping guide, but as an enterprise, we should have higher requirements for the work diary of the shopping guide, and the unified record of the shopping guide should include several aspects, not just the sales statistics. I read a shopping guide work note, which recorded a 10 meter shelf that the shopping guide was responsible for, something like this. It records how many consumers have been here every day, how many products they have bought, how many products they have touched, how many words they have said here, and all the praises and criticisms of the products. These are very precious commercial materials, which are very valuable.

As a shopping guide, you must have keen observation, a fiery star and an excellent shopping guide. It can make a very effective judgment on most consumers who come to the store. She can roughly guess the consumer's education level, income level and what kind of products he should be suitable for consumption by clothing, age and manners. Let's imagine a person driving a Mercedes-Benz to go shopping. Is it appropriate for you to sell him five pairs of discount socks 10 yuan, or to sell thousands of brand-name belts to a consumer who just got off work and hasn't had time to change clothes? Only by observing and understanding can we do a good job of shopping guide more effectively.

4. tally is a compulsory course for shopping guides, and the products are displayed horizontally, vertically, horizontally and vertically. Effective and vivid product display in the store is to show consumers a beautiful picture of enterprise products, so the tally work should be done in detail.

Four. Shopping guide sanbao

A shopping guide is a staff member who sells products to consumers at the terminal and spreads corporate culture. Any enterprise has the same business philosophy, that is, sowing the seeds of love into the hearts of consumers. The shopping guide is the messenger of love. Here are three treasures for you:

First, reading glasses. Modern consumer groups are mostly rational consumers. When they buy the products they need, they will carefully look at the origin, weight, production date, formula and so on. These words are often very small on the outer packaging of products, so especially some elderly consumers seem to be entangled. At this time, as a shopping guide, when meeting elderly consumers, they will hand over a pair of reading glasses while selecting products.

The second thing: cotton paper. It is common for a shopping guide to put a packet of small tissue paper in his pocket, but a packet of small tissue paper can play a big role at a critical moment. I've seen a tissue buy two tubes of milk powder. A young couple took their baby for several months to buy milk powder in the store. Suddenly, the baby cried and had a stomachache, and pulled a stool there. The couple were at a loss and embarrassed. At this time, a shopping guide lady handed me a paper towel, and the husband and wife thanked her again and again, and happily chose the milk powder recommended by the lady and left happily. For the sake of consumers, do a good job of quality service before consumers buy products, so as to win the trust of consumers.

Third: rags. The neatness of shelves and products is the most important thing in shopping guide work. Please remember this sentence, dusty goods will never be wanted. No matter what brand of products, no consumer will choose dusty products. Keeping shelves and products clean is an eternal theme. If you can't do this at all, there is no need to talk about others.

As a shopping guide, you must have a strong ability to deal with unexpected problems in the store. Once in a shop, a customer accidentally knocked over the goods on the shelf and spilled them all over the floor. At this time, the shopping guide picked up the goods, tidied them up, and smiled and said to the customers: Our goods can dance. You look very popular! A humorous remark immediately dissolved the embarrassing scene of the customer. Customers also organize goods with the shopping guide. During this period, the shopping guide successfully carried out the shopping guide work.

In short, a qualified shopping guide is the starting point for the career of marketing manager and marketing director. In the circulation of enterprise products, the shopping guide plays a great role in the terminal channel, and is the frontline propagandist, salesman, marketer and waiter of the enterprise.