How to communicate with customers humorously

How to communicate with customers in a humorous way

How to communicate with customers in a humorous way. Sales is something that many industries do now. Sales is an accumulation of time and professional knowledge. , the accumulation of practical experience and industry contacts. It breaks the traditional means of survival, and it breaks the inherent working model. Here is how to communicate with customers humorously. How to communicate with customers humorously 1

1. Help the other party to speak

What is to help the other party to speak? It is to enrich the other party's arguments with arguments.

This expression will make the other person feel comfortable and feel your tolerance. On non-principled issues, there is no need to be unconventional, highlight yourself, and let the other party feel that he is the master of the chat.

2. Show weakness in a timely manner

Most people have sympathy for the weak, and no one likes people who always compare themselves with others. For example, a customer says, I bought gold three months ago, and now the profit is 10%; and you say: I asked you to buy it a long time ago. You see, I asked you to buy it at the beginning of the year, and now it is 25%.

It is easy to lose friends in this kind of chat. This is not communication. The purpose is to find a sense of superiority, or a sense of superiority based on the other party.

Showing weakness at the right time will make customers happy and product sales will be smooth.

3. Create familiar scenarios

Describe a product and explain the product from the perspective of customer application scenarios, rather than simply introducing product description materials. For example, for practical precious metals, it is not necessarily necessary to repeatedly explain the gold content, craftsmanship, or whether the United States will raise interest rates, but to bring it into the scene from the perspective of use.

For example: I think you can’t just consider the recent rise and fall of the gold price, but you should buy some gold every year and save it for your child. When the child grows up and starts a family, you can give the gold as a dowry to her. , so that they have the capital to build a harmonious and happy family, isn't this what we Chinese parents want.

4. Find customer interest

When we recommend products, it is easy to bombard customers with multiple selling points, but often with little effect. Because the selling point is depth, not breadth. When communicating with customers, if there is a selling point in the product that interests the customer, and you observe that the customer's eyes light up or they start to show interest, OK, let's take this topic seriously.

For example: when introducing large-denomination certificates of deposit, when all kinds of benefits are presented and the facts are presented, it is found that customers are interested in certificates of deposit. A good one can expand on this topic in depth. Children studying abroad, traveling...this is a topic that can be discussed in depth with each other.

5. Timely questions

When the customer starts to talk at length, congratulations, you are powerful enough to get the customer to open up. However, when listening to the customer's remarks, appropriate questions can make the other party feel that you are serious. This makes it easier for customers to feel your involvement and to treat you more as one of their own. How to communicate with customers humorously 2

1. The key is not what to say, but how to say it

Same sentence, different people, different situations, different tone of voice It feels different when you say it. The point is not what to say, but how to say it. This is not a method or a move, but internal strength.

2. Cold reading

Cold reading is literally called "cold reading". People hate household registration-type questions the most. How old are you? Where are you from? May I have your name? It's a pity that most people still only know this superficial chat mode. If you know how to cold read, you won't have this problem. Cold means unprepared, and reading means mind-reading and mind-taking. Cold-reading refers to seeing through other people's minds without preparedness, even when they meet for the first time, so as to communicate better with others. It is often used by psychologists. Psychotherapy.

For example: "Have you studied abroad?" This is a common question.

Convert it to cold reading: "You must have studied abroad.

"

Another example: "What do you think of your character? "

Converted to cold reading: "If I read it correctly, you must be very popular. ”

Maybe you have discovered one thing, that is, cold reading must use declarative sentences. Moreover, cold reading is a kind of guessing. Since it is a guess, it will be inaccurate, but this does not mean that cold reading will fail. Cold reading does not allow you to completely guess the other person's information, but it allows the other person to open up and proactively give you more information. Of course, you cannot guess randomly, but through the other person's clothing and conversation. , topic content and other information to make your guess more accurate

3. Storytelling

80% of the conversation between two people is completed through storytelling. Here I will briefly talk about how to tell a story.

①Details. For a story to sound true, it must have details. For example: "I was lying on the bed without a quilt. cover (detail). Then I took out my phone and took a look. I still clearly remember that it was 3:15 in the morning (details). Then I turned over..."

② Ups and downs. No one likes to hear plain stories. This requires you to have a certain ability as a screenwriter. If not, you might as well arrange it before telling it.

For example: “You know what? A girl consulted me yesterday. She said her boyfriend's penis was too small, only as big as toothpaste. When I heard this, I became angry and told her, please stop being so naive, okay? It’s as big as toothpaste! It’s already huge! In the end, she said weakly, have you ever seen toothpaste in a hotel..."

③ Create a world picture and background. This is like setting the scene. Your story should have a sense of picture. Otherwise, people will It will be boring. Many novels can do this very well. ④ A good story will not work without a good way of telling it.

Note: Don't tell long stories when you are not familiar with the other person. The stories at this time should be short and interesting. Only when you are familiar with each other can you start telling long and profound stories.

4. EV (Education of Values)

This is the category of in-depth chat. For example, if you want to know some privacy or secrets of the other party, you can refer to this method. Her childhood experience.

Of course you can ask directly: "Did you encounter any unforgettable things when you were a child? "The other party may not be able to remember it at this time.

EV: "I still remember that when I was a child, I was tricked into the women's restroom by a classmate. At that time he told me that the teacher was waiting for me in the toilet. In the end, I actually believed it. I walked in timidly, only to find that there was only an aunt sweeping the floor. I stupidly asked her, "Have you seen Teacher Wang?" As a result, she took me to the teaching office for questioning. Why. I don’t even want to talk about it. Did you encounter something similar when you were a child? ”

This is EV. By telling your own story, you induce the other person to tell their own story. (Of course, you need to have the ability to tell stories. Refer to 3)

5. Play hard to get

Use the fishing process to describe the conversation process. Direct example:

Example: You: Where are you from (lure)? >

Opponent: People from Shandong. (Takes the bait)

You: Really! I like making friends with people from Shandong the most! (Call off) I feel like I’m not very familiar with you now. ! (Release)

The function of this method is to allow you to have fun with the other person without losing your identity.

6. , Open trap

If a person is interested in something, and then you take it away, when you give it to him again, it will arouse his greater interest, open trap From this. The simple explanation is: including unexplained thoughts, stories, emotions or feelings in the dialogue. For example, you watched a movie, but there was a suspense at the end of the movie (the alien left a child. Cubs on Earth), you will start to look forward to its sequel.

In terms of dialogue, if a woman asks you: "How was your day?" "What's your answer? "Very good"? That's obviously weak."

Here's how the open trap works:

Example: Her: "How was your day?"

You: "It's really hard to describe."

Her: "What's wrong?"

You: "That's disgusting! You don't want to know."

In this way, she will feel about this Very interested in the story.

7. Humor

This thing is difficult to learn in a formal way. Humor is a way of thinking. I want to make it clear here that you are humorous either if you can tell a joke. The humor is not about your topic, but about you as a person.

He said very ridiculous things in a very serious tone, not like he was joking at all. This is actually an unexpected way of thinking. If you don't have this way of thinking, then what you say must be reasonable, and there will be no humor at all.

8. Sense of connection

①Shallow sense of connection (***same topic). For example: It turns out you and I graduated from the same high school/It turns out you also like to eat mustard.

In the early stages of getting along, we rely on this sense of connection to get to know each other. The more connections you have, the greater the chance that you will become closer.

② A sense of deep connection. For example, you have all experienced abuse, parent divorce, suicidal thoughts, etc.

A sense of deep connection is often associated with feelings and emotions, a.k.a. heart-to-heart conversations. A relationship cannot escape the sense of deep connection from shallow to deep.

The important thing to note is that the timing and location of creating a deep sense of connection are very important. You can't talk to others at noon that you fell in love with someone you shouldn't have loved. To create a sense of connection, you can also refer to the methods mentioned before.

9. Body language

Some experts say that 80% of the communication between two people is completed through body language.

I think it’s very strange to use words to explain body language. I recommend everyone to watch more movies. Pay attention to the tone of voice, tone of voice, eyes, facial expressions, gestures, posture, etc.

10. Silence

The silence mentioned here does not mean that it will be over if you don’t speak. Rather, in a normal chatting environment, remain silent and give the other party a chance to "express".

The power of this technique is that it allows the other person to chase you back on an emotional level. Imagine that you have chatted a lot with your customer, and you feel that the relationship between the two is very close. With the in-depth introduction of the product, you "silence" and give the other party the opportunity to "take the initiative", believing that the other party will give a "positive" signal. How to communicate with customers humorously 3

Methods of using humorous language to communicate with customers 1. Use humorous language to start the topic

As the saying goes, everything is difficult at the beginning, the first impression of a salesperson It is especially important for customers. If customers don't like you at the beginning, then it can be said that you must not only sell products to customers, but also eliminate customers' impression of you and regain their goodwill. Therefore, if the sales staff of tea franchise stores can use humorous language to start conversations with customers, they can often get twice the result with half the effort. Salespeople can set up a humorous opening for themselves outside of work, which could be introducing themselves, talking about the weather, or praising a customer.

Method 2 of using humorous language to communicate with customers. Use humorous language to eliminate embarrassment

During the tea sales process, it is inevitable that there will be some scenes that cause embarrassment to customers. At this time, the sales staff must Know how to use humorous language to resolve situations. Especially when some salespeople accidentally say the wrong thing, you or other salespeople can use some idioms or allusions to resolve the embarrassing situation. This requires sales staff to read more allusions and understand some idiom stories.

Methods of using humorous language to communicate with customers 3. Use humorous language to promote customer transactions

Humorous language is a language art that is very good at promoting transactions. The speed or success of a sale largely depends on the salesperson's art of speaking.

Humor is a manifestation of wisdom, and not all people have a sense of humor.

If tea salespeople want to make themselves more humorous, they need to work hard, such as expanding their knowledge, being optimistic about reality, etc. At the same time, they must be good at capturing the details of life and cultivate the ability to be witty and agile.

Ways to make good use of humor elements in marketing:

1. Cooperate with creative people. All good content comes from good writers. Whether your content is humorous or not, it needs a good writer. While being humorous and creative, you also need to make sure your content is relevant and relevant. The advantage of this is that people who are not familiar with this field can also understand the humor in your advertisement.

There is probably a theater near your company. You should go there to find an actor or screenwriter, ask them to write a humorous commercial script for you, and pay them a reasonable fee. .

2. Avoid being serious. Washer said: "Seriousness is the most effective way to kill humor."

3. Think of a story. Many funny stories come from suffering. If you think about it, you've probably been there too. A sense of humor allows you to tap into that pain and exploit it, amplifying it through exaggeration to the point of absurdity.

4. Pay more attention to brains than budget. Small businesses may have more challenges with limited budgets and resources, but they have an advantage in creating humorous marketing. Large companies are more bureaucratic and have longer approval processes, making it difficult for them to be flexible and avant-garde in their marketing.