How does grandma answer grandson's question?

1, grandma recently caught up with the fashion and insisted that her grandson teach her to chat with QQ. On this day, grandma pointed to the head of her grandson's QQ friend and asked, "What do these colorful things mean?" Sun Tzu explained, "These are ... online friends." Grandma asked again, "What about the one who jumped?" Sun Tzu smiled and replied, "That's someone talking to me." Grandma ... pointed to a few downlines ... Friends bowed their heads and asked, "Are all these travel-stained people gone?" Grandson listened and asked in surprise, "How do you know?" Unexpectedly, grandma showed a dismissive expression and said, "Black and white photos are hanging out, and they must be gone." The rising sun smiles on the east mountain, and a plane flies towards the sun. When the old lady saw it, she stamped her feet in horror and pointed at the plane and shouted, "Fly higher, fly higher!" " "The plane flew past, but the sun was still there. The old lady sighed. "The young people nowadays are so reckless. If I hadn't reminded him, he would have hit the sun!" " "With the development of the Internet, Quanjude is also trying to introduce external capital, online take-out, mergers and acquisitions, etc. To achieve the purpose of transformation, but it is not satisfactory, so we know that the appeal of old brands to consumers will gradually decrease.

The catering industry has been growing year after year, but the old brands have gradually lost their market. What did they do wrong?

1. Most of the reasons why catering enterprises are backward are because they can't keep up with the needs of consumers.

With the growing of young consumers, they have become the main force of a new generation of consumption, and a new round of brand rejuvenation is the biggest problem faced by old brands.

Previously, the "20 19 10 Global Consumption Trends" released by the global market consulting company showed that today's consumers will be more "self-centered" when shopping, they will trust their choices and judgments more, and they are eager to obtain more personalized products and services.

Therefore, it is the choice of catering enterprises to conform to the times, respect consumers and respect the market. For the brand of ... for the elderly, the rejuvenation of the brand lies in injecting fresh vitality into the brand, thus finding outlets among young consumers and forming a wider radiation effect.

Therefore, no matter from the image, products, atmosphere, time-honored restaurants ... we need to abandon the fixed thinking of waiting for customers to come to the door, expand diverse consumer groups and cultivate potential fans in the future.

2. The concentrated and similar products give consumers the impression of "breakfast shop" and "New Year Street", which limits the development of the brand.

If restaurants want consumers to promote their brands for free, they must create an "explosive product" that makes people feel mellow and unforgettable, because "explosive product" is a sharp weapon to build brand reputation.

After creating an "explosive product", it is necessary to add information value to the product, such as beauty, taste, story, or symbol implantation, and try to add information value beyond the function to the product.