How to sell products, speaking skills

How to sell products, speaking skills. In the workplace, as salespeople, we need to try our best to promote our products, and some oral sales skills are very important. Next, I will tell you how to sell products.

How to sell products 1 1, and introduce them in a language that customers can understand.

Easy-to-understand language is most easily accepted by the public. Therefore, you should use more popular sentences in language use to make your customers understand. Salespeople's introduction to products and trading conditions must be simple and clear, and the expression must be straightforward. If the expression is unclear and the language is incomprehensible, communication barriers may occur and the transaction may be affected. In addition, salespeople should also use the unique language and conversation style of each customer.

2. Explain in humorous language.

Everyone likes to deal with humorous people instead of staying with a dead person, so a humorous salesperson is more easily recognized by everyone.

3. Impress customers with vivid descriptions.

When I am doing training, I always tell the students this sentence: "Speaking must touch the heart of the customer, not the head of the customer." Why do you say that? Because the customer's wallet is closest to his heart and touches his heart, it touches his wallet!

4. Introduce by telling stories

Everyone likes to listen to stories, so if you tell stories to introduce your products, you can get good results.

An excellent salesperson is someone who knows how to integrate language art into commodity sales. It can be said that a successful salesperson should cultivate his own language charm. With the charm of language, there is a possibility of success.

How to sell products 2 1, you must be concise and to the point.

When meeting with customers, whether introducing yourself or introducing products, you should be concise, and it is best to finish in two sentences. You must speak slowly, don't procrastinate. When you speak, you must look into each other's eyes and smile.

2. Don't interrupt each other when they are talking.

Don't refute the other person's point of view casually, be sure to find out the other person's intention before you speak. Many salesmen often start to interrupt the rebuttal before the other party has finished speaking or does not understand the other party's point of view. As a result, it turned into a TV debate, which aroused great resentment from customers, and the order was naturally not negotiated. As a salesman, you must always keep your task in mind before you can sell your products.

Sometimes customers' belittling of products is a habitual vent. As long as you listen to him carefully and show understanding from time to time, you will eventually win the favor of your customers.

3, in the face of customer questions, the answer must be comprehensive.

A comprehensive answer is not to make you gush, nor to answer as many as possible, but to answer the customer's questions comprehensively. Don't miss anything, especially the key questions, but also learn to ask and answer ten questions, which is not contradictory to accuracy. When customers know about products, they must ask questions, and it is best to answer them once.

For example, if you ask about product specifications, you should try your best. Answer clearly the product specifications, the price of each specification, product packaging, transportation, invoicing and other questions have been answered. Customers can find many questions at once, so don't ask them any more.

4. Answer each other's questions seriously.

I clearly want to give a positive answer. If I don't know, I can tell the customer directly, and I will write this question down and think it over before answering.

Never pretend you don't understand, and don't give vague answers. Don't talk nonsense and avoid customers' questions. Pay attention to answering customers' questions and don't give absolute answers, such as: the quality is absolutely fine, the service is absolutely first-class, and so on. Everyone knows that there is a common sense: there is no absolute thing in the world. Don't absolutize your own language.

5. Choose the right topic to start

The shop assistant is a stranger to the customer. Take the initiative to approach customers, customers must first "open the door" for themselves and break through their psychological defense. The success of approaching the customer for the first time directly determines whether the transaction is reached. Salespeople should start with appropriate and popular topics and maintain respect for customers.

6. Win the favor of customers.

There are many ways to win the favor of customers. For customers, as long as appropriate compliments can open their hearts. After all, we live in a very unsafe social environment.

Some salesmen find it difficult to compliment customers, not because customers have nothing to compliment, nor because salesmen are honest people, but because they have not found beautiful eyes. Praise customers, we must find that customers have something worthy of praise; There must be such a place, but the salesman is hard to find.

7. Be prepared for rejection.

It is an unchangeable truth in the field of promotion that promotion begins with rejection. Salespeople must be prepared to be rejected, and don't hesitate to answer customers' questions; Don't be shy when persuading customers. We should convince each other with facts and confidence and finally reach a deal.

8. Influence each other with enthusiasm.

Everyone likes enthusiastic people and is willing to associate with them. Salespeople use their enthusiasm to influence customers, which can often make customers unconsciously eliminate the excuse of refusal. After all, convincing people with reason is not the best policy, but moving talents with emotion is the best policy. Because the key link in the promotion industry is to communicate with customers.

How to sell products, speaking skills, and sales skills of shopping guides

1, boutique selling point

How to refine the selling point of products? You have to answer what the selling point is first. Selling point, the marketer says "the benefit point that the product provides to the customer", and the front-line staff of the terminal shopping guide says "the benefit point that the product can most impress the customer", which is actually a "unique sales proposition".

Of course, to refine the selling points of products, we must first understand our own products, products of competitive brands, advantages and disadvantages of products, technical content of products, production technology and unique selling points of products. The more we know, the easier it is to convince customers. In real life, an excellent shopping guide comprehensively uses these "selling points", grasps the psychological needs of customers, and then highlights the introduction of a certain aspect. A good shopping guide not only establishes a brand for himself, but also expands the influence for the brand and image promotion of the enterprise.

You should know what customers think.

As a shopping guide, you must be able to guess the customer's psychological activities and perceive the customer's consumption habits and the level of customer demand from specific details such as actions, clothes, manners, eyes and expressions.

When promoting their own products, potential users often have various psychological changes. If the salesperson does not carefully ponder the user's psychology and come up with "housekeeping skills", it will be difficult to understand the real intention of the other party.

When we promote products to different users and see what kind of people they belong to, we can take different measures for different types of users to achieve "targeted" and get twice the result with half the effort. For example, a pretentious person is considerate, but always treats him with disapproving eyes. These people generally have superior economic conditions and are mostly intellectuals. As a shopping guide, we must be able to grasp his psychological characteristics, praise him a lot, cater to his self-esteem, and never laugh at him or criticize him.

3. Be a happy performer

The shopping guide should turn the depressed promotion work into a pleasure, a heartfelt happy sales behavior, and run your customers with gratitude and happiness. Shopping guides should not be angry because of customers' censure, be rude to customers and affect the brand image. Being kind and in a good mood is also a kind of promoting force.

In addition, the shopping guide has to deal with customers, mall staff and people of other brands every day. If you don't have a certain talent for acting, it is difficult to sell your products well. People with strong performance and communication skills can always find both ways and solve difficulties easily. Everyone likes to deal with people who are proactive, enthusiastic and generous. Your enthusiasm and enthusiasm can always infect people or customers around you and get unexpected gains.

4. The sales accounts should be clear.

The shopping guide is the first person in charge of the shop work, dealing directly with the manager, customers and competing products, and is the entrance of information sources. Therefore, it is necessary to have a detailed account, so that the mall can know that what you sell is not only profitable, but also increases the total profit.

As a shopping guide, we should be clear about the sales situation of products, the profits created for the store, the investment, profit points and effects of promotional activities, as well as the specific sales situation, profits and activity costs of other brands, so as to analyze the advantages and disadvantages of our own brand in this store and help the salesman to do a good job in the sales, payment collection and negotiation of this store. At the same time, the market information collected by shopping guides in their daily work is the best information for enterprises to grasp the development and changes of the market.