How do newbies start self-media?

With the development of the Internet, self-media has become one of the hottest industries today. The threshold for self-media is also very low. A computer is enough and anyone can do it.

But if you want to get a share of the pie and achieve considerable wealth income, it is still difficult.

Many novices have not found a way and do not have strong skills themselves, resulting in them always staying in the same place.

There are also some noobs who are deceived by unscrupulous organizations and pay fees to apply for accounts, spend money to increase their followers, etc.

It is free to register any self-media account. If you encounter a situation where you need to pay during the registration process, please do not pay any fees, let alone enter any card number and password! Self-media newbies must remember this!

We don’t need to spend money to buy fans. Buying fans is a meaningless thing that costs money. It is basically useless for the development of the account. We must do a good job in content and promotion, and fans You will be attracted naturally.

When it comes to self-media operations, many novices still can’t find their direction. They have heard the word “self-media” many times, but they just don’t know how to operate it.

Now I have compiled a list of useful tips for getting started with self-media for newcomers with no basic knowledge. You can learn from it and refer to it.

Highlight it! How can a novice start using self-media?

1. Platform selection

There are so many self-media platforms now that novices don’t know where to start.

You want to be a public account, but some people say that the bonus period for public accounts has passed; you want to be a Toutiao account, but some people say the unit price is too low; you want to be a B-station, but you don’t know how to take pictures. Video...

What I want to say is that on any self-media platform, there are people who make money from it. You can refer to other people’s opinions, but you must implement it yourself to know What kind of experience is it?

In general, there are roughly the following self-media platforms, and I have divided them:

Shallow reading platforms: Toutiao, Dayuhao, Penguin, Baidu Jiahao, Yidianhao, Qutoutiao

Deep reading platforms: public accounts, Zhihu, Douban

Small video platforms: Bilibili, Douyin, Kuaishou, Xiaohongshu

Traffic platforms: Jianshu, Zhihu, Douban, Xiaohongshu

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If you are a super novice, it is recommended Start by choosing official accounts and short books to practice, because other platforms have relatively high requirements for verticality in the field. Please suppress your curiosity and anxiety and master the most basic writing skills first.

2. Content positioning

The reason why we choose self-media may be that some people do it out of love, or some people want to make money. No matter what, if we have profits, we can last long. The fundamental motivation to persevere.

If you want to make money, you must clearly define the positioning of your account. Do you want to do emotions or technology, history or entertainment, beautiful articles or photography?

If you still have a vague concept of positioning, and you cannot guarantee that you can continue to output content in this field, I still say the same old saying, first practice in public accounts and short books, and don’t be impatient.

3. Learn to collect and organize materials

When doing self-media, you have to write articles or create videos almost every day, which requires text, pictures and video materials. So where do these materials come from?

There are only two channels for obtaining materials:

The Internet or real life.

As a self-media person, you should always pay attention to the material content related to your positioning. A good memory is not as good as a bad writing. When you see good materials, you must write them down.

For example, when I see a good title, a good sentence, or a good topic, I will write it down in my notebook.

Writing articles requires pictures, and pictures are also used when making covers, so I specially organized a picture folder and classified it carefully to facilitate search and use.

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4. Post planning

If you make up your mind to create an account, you can’t fish for two days. Shaiwang, how to determine the frequency of updates in a week.

If you treat your account casually, your fans will also treat you casually.

My publishing plans are all recorded in a notebook with a pen.

Although plans often fail to keep up with changes and many plans are not completed on time, by putting these on paper, I will not be confused every day.

Complete it one by one according to the plan, and then put a red hook on it. I feel that I am one step closer to my goal.

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5. Learn to process pictures

For self-media operations, being able to write is only the most basic skill. The article has the finishing touch, but you still need to master the skills of processing pictures as an amateur.

If the quality of the public account’s illustrations and cover images is good, it can add a lot of points to the article.

Regarding the production of cover images for public accounts, you can use Picture Monster, Draft Design or Maker Post, but these softwares have few free fonts, and many fonts require payment before they can be used for commercial purposes. use.

So I suggest that if you have time, you must learn simple PS skills by yourself. The future development direction of self-media is inseparable from PS.

6. Learn formatting

It is easy for novices to overlook formatting when they first start writing articles. There is a certain difference between self-media articles and school compositions.

If you are doing self-media, you don’t need to leave two blank spaces at the beginning of each paragraph when writing an article. The title and content should also get rid of the shackles of "composition". "Campus article" is the most important thing in self-media. Unpopular.

After you have written an article, you can use your mobile phone to see if the layout is comfortable and concise, and then look at other people’s articles that have been formatted. By comparing them, you will know where your problems lie.

7. Execution

Practice is the only criterion for testing truth.

After reading the technical information compiled by others, I thought I had mastered it, but I always encountered various problems during actual operation.

In self-media operations, you must try it yourself. The execution ability must be in place, and you must be self-disciplined and conscious. Especially if you are a novice without any experience, you must try more and sum up your experience yourself.

If you master the skills that self-media should have, making money will be a matter of course. Whether you can get a piece of the self-media pie depends on yourself.

Generally speaking, if you want to achieve something in an industry, ten thousand hours of persistence are essential. I hope everyone can find their own love and tenacity on this road