It is said that the new energy

Since the release of the original ET5 on 202 1 NIO, Weilai has locked its direct competitor into BMW 3 Series. Even in the NIO era, the slogan was "5>3". In fact, this "3" was a pun from the beginning. In addition to the BMW 3 Series, it also includes the Tesla Model 3. However, with the price reduction of Model 3, the price gap between ET5 and Model 3 has further widened, and the competitive relationship between the two cars has weakened. So now the most direct competing product of Weilai ET5 is still the BMW 3 Series that was originally aimed at. As for the news that ET5 sales have exceeded Series 3 recently, let's see whether ET5 sales have really exceeded Series 3 and whether ET5 has the strength to surpass Series 3.

ET5 outsells BMW 3 Series, right or wrong!

Qin Lihong, President of Weilai

Why does ET5' s sales exceeding Series 3 make people think that this is a big news? Because as early as before the delivery of ET5, at the Chengdu Auto Show last year, Qin, president of Weilai, declared: "The sales volume of ET5 will exceed the 3 Series within one year"! I believe that at that time, everyone will not take this news seriously, or even listen as a joke. After all, as the benchmark model of medium-sized cars, the monthly sales of the 3 Series can basically exceed 10,000 yuan, while ET5, as a latecomer, is understandable to launch a challenge, but at that time, the monthly sales or monthly delivery of the entire brand of Weilai only occasionally exceeded 10,000 yuan. So ET5 wants to challenge Series 3, which is a hard word!

In this case, it is now reported that ET5 sales have surpassed Series 3. Where did the news come from? First of all, the origin is the above picture. Let's not delve into the origin of this picture, just look at the data. In this picture, ET5 sold 6,777 vehicles in June of 5438+ 10, while the monthly sales volume of Series 3 was 6,495 vehicles, even the transaction price was higher than ET5, so ET5 completed the overtaking of Series 3.

So is the sales volume in the above picture correct? I use the sales inquiry function of Easy Car App. The sales data source of Easy Car App is the association, and the data accuracy rate is still relatively high. In the sales ranking of medium-sized cars in June 5438+ 10, ET5 really surpassed Series 3 in terms of premium data, with ET5 being 6768 vehicles and Series 3 being 649 1 vehicle, which is almost the same as the data in the above figure. However, in terms of retail volume and wholesale volume, Series 3 still has great advantages over ET5. ?

However, if the sales data are locked in the latest February, the sales volume of ET5 will drop somewhat. In February, the coverage of Series 3 was 8435, and that of ET5 was 6266. The sales volume of ET5 was only one month ahead, and it was overtaken by Series 3. In terms of retail volume and wholesale volume, Series 3 still has great advantages over ET5. Looking at the sales performance in the past six months (since the delivery of ET5 on September 30th last year, it has actually been less than half a year), Series 3 also has great advantages over ET5. So it's true that ET5 sales have surpassed Series 3, which is taken out of context. In terms of total volume, Series 3 still has an absolute advantage. Judging from the monthly sales gap, ET5 is indeed gradually narrowing the gap with Series 3. If the timeline is longer, it is not impossible to surpass sales.

Of course, based on the different attributes or market acceptance of tankers and trams, Series 3 not only sells well in first-and second-tier cities, but also has strong radiation ability to third-and fourth-tier cities. The main sales sources of ET5 are first-and second-tier cities, especially those with high acceptance of new energy vehicles. Therefore, compared with ET5 and ET3 series, the sales sources are wider, so what if the market is only locked in first-and second-tier cities? I think the source of the above picture should be clear to everyone. It can be said that ET5 does have certain advantages in a specific period of time and in a specific market, compared with a specific vehicle type.

In this case, we might as well extend the timeline and start delivery from ET5. Judging from the city sales in the past three months and half a year, if these two cars focus on the market performance of a single city. First of all, let's take a look at the sales comparison in the past three months. In Shanghai, which is probably the city with the highest penetration rate of new energy vehicles in China, the sales volume of ET5 has more than doubled in the past three months. Compared with other cities, the main advantages of ET5 are concentrated in Jiangsu, Zhejiang and Shanghai, which is also the best-selling area of new energy vehicles in China at present. If we lengthen the time axis and look at the sales data in the past six months, Shanghai ET5 is still relatively ahead. As for other cities, ET5 does not have any advantages.

So let's briefly compare the sales of ET5 and ET3 series to make a summary. In terms of total volume, Series 3 still has a big advantage, which may be the advantage that ET5 can't catch up with in a short time. Judging from the monthly insurance coverage and sales volume of a single city, ET5 can have an advantage in a certain month or a certain city. Once the market expands, the advantages of ET5 will no longer exist. So the sales volume of ET5 has surpassed that of Series 3. Right or wrong, it depends on your analysis. Of course, we all analyze it according to the existing situation. The market is actually changing all the time. With the increasing popularity of new energy, it is not inconceivable that ET5 will surpass Series 3, and even in the near future, it will happen with high probability. So let's go and see why ET5 can surpass Series 3.

The starting price of ET5 is lower.

If consumers are most concerned about buying a car, it is naturally the price. On the surface, the price of ET5 is 328,000-386,000 yuan, while the price of Series 3 is 299,900-399,900 yuan. It seems that the starting price of Series 3 is lower. However, ET5 has a battery leasing scheme. By renting batteries, the cost of car purchase can be reduced to 258,000 yuan. Even if Series 3 has some terminal discounts, the price will still be above ET5. Some people may say that ET5 is cheap, but you still have to pay a battery rental fee every month. However, it is also the way of down payment+installment loan. There is not much difference between ET5 and ET3 in terms of monthly cost.

ET5 static level is excellent enough.

After the price, whether we have a good impression on a car mostly comes from the design. The design of ET5 is really excellent. On the basis of retaining the classic design elements of X-Bar, the front and rear lines are more concise. Although it is consistent with the design style of ET7, the positioning is more personalized, and there are more personalized body colors to choose from, such as cloud yellow and mirror empty powder. Although these special colors cost an extra 654.38+100000 yuan, consumers who choose them are still in an endless stream.

The more compact body proportion of ET5 will give people a more combative feeling. The length, width and height of the car body are 4790x 1960x 1499mm respectively, and the wheelbase is 2888mm. However, ET5 needs to be compatible with Weilai's power exchange system, so the thickness of the battery pack will be thicker than that of the same class, resulting in a high ground clearance of the vehicle. Sitting posture in the car will also encounter too high a problem, depending on the driver's acceptance.

The rear of the car is another eye-catching design of ET5, and its shape is extremely simple. The overall line of the rear window converges inward, keeping the smooth curve of the rear as much as possible, further reducing the wind resistance. On the one hand, the design of "duck tail" can stretch the airflow at the rear of the car and make the vehicle look more like a sports car. The taillight group runs through the entire rear of the car, which is layered and does not make people feel redundant in design.

Compared with many three-screen models at present, the interior design of ET5 is still far from the sense of science and technology. Even compared with the 3 series with dual screens in the mid-term, there is not much advantage. However, the minimalist design can make people have a better experience, and the treatment and application of environmentally friendly materials will make people feel quite advanced. Of course, if you don't think it's enough, you can spend money to choose a more expensive interior materials. In addition, in terms of car experience, ET5 is better than 3 series. ET5 equipped with 8 155 chip can ensure the ride comfort in the car, and even the overall UI design is more popular with consumers.

ET5 has great advantages in performance and hardware.

There are actually three power combinations in Series 3, which can be understood as 2.0T low, medium and high power. The maximum power115/135/180 kw, the maximum torque of 250/300/400 n m and the acceleration time of 0- 100km/h are 9/7.6/6 respectively. Then let's take a look at ET5. ET5 adopts dual-motor four-wheel drive, with the maximum power of 360kW and the maximum torque of 700 N m. The officially announced acceleration time of 0- 100km/h is 4 s. Actually, there is no problem in breaking through 4 s. In fact, there is no need to make too many comparisons in performance, and everyone can understand the data.

However, whenever it comes to performance comparison, perhaps many people will say that there seems to be nothing to be proud of if electric cars are used to accelerate performance compared with oil cars. But the reality is that you can get a much stronger performance experience at the same price, so why not? What's more, if in the era of oil cars, such a performance car is definitely beyond the reach of most people.

In terms of hardware, the gap between the two cars may be greater than the performance, and the comparison from the table may not be obvious, but this is because the BMW 3 Series is equipped with an automatic driving assistance Pro system worth 654.38+0.9 million yuan. Even so, there is still a gap between Series 3 and ET5 in terms of driver assistance hardware. Specifically, Weilai ET5 has 12 ultrasonic radar, five millimeter-wave radars, 1 65,438+0 camera,1laser radar, equipped with NAD system, and its computing power reaches 106. As for the 3 Series, after installing the automatic driving assistance Pro system, it has 12 ultrasonic radar, 5 millimeter-wave radars and 8 cameras, and can also achieve L2-level assisted driving. If the automatic driving assistance Pro system is not installed, the Series 3 will only have 12 ultrasonic radar and 4 panoramic cameras.

Endurance is still the pain point of ET5.

Endurance has always been an unavoidable problem for electric vehicles. The CLTC cruising range of ET5 can reach 560km with 75kWh battery and 765,438+000 km with 65,438+000 kWh battery. It can be said that this kind of cruising range has been excellent in electric vehicles, but because the cruising range of electric vehicles will be affected by many factors such as speed, temperature and driving mode, the cruising range we see has indeed injected a lot of water, which makes people feel anxious about cruising. Compared with an oil tanker, it can travel hundreds of kilometers with a full tank of oil in five minutes, and there are many gas stations, so it is very convenient to refuel. It is indeed an urgent problem at present, but it can't be solved in a short time. Of course, Weilai solved part of this problem with its rich energy-supplementing system. At present, there are 132 1 power changing stations and 2393 charging stations in China, especially the power changing speed of power changing stations is not much different from that of refueling. Combined with the current use of electric vehicles, commuting or short-distance self-driving in cities is no longer a big problem, but if more consumers need long-distance driving or simply can't stand the anxiety of electric vehicle life, then I advise you to choose a tanker.

Editor's comment: In fact, the 3 Series has been the benchmark model in the luxury mid-size car market for a long time. Now it is a good thing to have a domestic electric car to challenge it. The "overtaking in corners" that has been talked about for so long may have ushered in the day of realization. Regardless of the current sales volume of ET5 and ET3 series, ET5 has the strength to compete with ET3 series, and the general trend of new energy is irreversible. In the foreseeable future, ET5 can seize more market share. It may not take long for ET5 sales to surpass the 3 Series.

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