Advantages and characteristics of micro-marketing Advantages and disadvantages of micro-marketing strategy

The popularity of WeChat marketing has driven more and more enterprises and individuals to participate. In fact, before this, the prosperity of social media such as Weibo pioneered social marketing. Now WeChat can be said to be a better platform, and it is well-deserved to be widely praised by everyone. Moreover, compared with other social media, the characteristics and advantages of WeChat are more prominent and obvious.

Sales efficiency

Many Internet marketers will use the marketing method like Weibo, but according to the digital survey, the actual effective conversion rate per million readings is only 800,000. This inefficiency matches the high cost of human resources, and some marketers will regularly use the WeChat promotion fee, which is very inefficient.

So what is the effect of online marketing through online blogs such as blogs? The answer is also very low, because it is impossible to give a blog a certain weight in the short term, which is why we can see that in some virtual product transactions, the value of a blog is so high, and the requirement of instantaneous explosive growth required by the Internet era obviously does not meet this situation. Although blog marketing works well in the long run, it is inefficient in the short run.

In contrast, the communication efficiency of WeChat is very terrible. First of all, WeChat has become an indispensable software for people. No matter how imperfect other software is, WeChat is still updated, which can also show users' dependence and long-term usage habits. Because it is rooted in the circle of friends of WeChat, the forwarding and spreading speed is much higher than the other two methods. Wechat marketing, a very commercial marketing method, is also exposed on such a huge basis.

Wechat e-commerce is about to break out

In the latest update of WeChat on IOS, we can see that WeChat has integrated the service number function and other services. Since the early peripheral function, WeChat has been constantly improving its functions, and WeChat has also successfully enhanced its commercial value. There is a joke in the APP industry: "There is WeChat in the mobile phone, and other software should be shaken."

Although it looks like a joke, we can also see the horror of WeChat. With the functions of WeChat becoming more and more comprehensive, and Tencent is also committed to the construction of WeChat payment, the appearance of WeChat wallet has further sublimated the functions of WeChat.

Think about it, in the future, WeChat friends circle marketing, WeChat wallet payment, such an integrated sales model, just like the most classic front store and back store model, Tencent lacks a perfect logistics company. If that day really comes, Tencent will be a sharp weapon for e-commerce and further challenge the market share of other e-commerce. It can be said that the comprehensive function of WeChat makes WeChat marketing so terrible.

The perfect embodiment of the advantages of the internet

The success of WeChat marketing can be said to be the perfect embodiment of the advantages of the Internet. On the other hand, the advantages of the Internet make WeChat marketing terrible. From the hardware point of view, the Internet has developed from broadband to mobile Internet, and the handheld network has also developed from 2G to 4G. These developments of Internet hardware have brought faster network speed, better experience effect of WeChat marketing and more diversified ways of WeChat marketing. Secondly, from the software point of view, the continuous development of mobile phone operating system makes the network processing efficiency of smart phones continuously improve, and also gives WeChat a mature hotbed. With the maturity of Android and Apple operating systems, WeChat can run smoothly, which will bring consumers a better interactive experience. Therefore, the advantages of the Internet make WeChat terrible, and its fangs are vividly displayed.

Details that wechat marketing should pay attention to

However, even this scourge has weaknesses, and there are still details that need attention in the future WeChat marketing, which will further the development of WeChat marketing.

The most important thing to pay attention to is to optimize the content, that is, who, when, where, what to do and how to do it. Wechat marketers should know who they are marketing, when and where they often read, what their favorite content is, and the most important thing is how to present it. Even if it is WeChat marketing, it is still necessary to grasp the needs of customers, instead of piling the content that needs to be marketed in front of customers, which will make customers disgusted, so the novel customized content is.

Of course, there are still some details that WeChat marketers can't ignore, such as customer switching, effective traffic import, product display and so on. These problems involving all aspects of WeChat marketing can not be ignored. WeChat marketing now has the distinction between WeChat official account and service number. Therefore, WeChat marketers need to grasp these trends, educate users in details, influence users, and cause emotional buzz, so as to further play the role of WeChat marketing.