How about Na Zhijie?

Na Zhijie's most famous brand is not its model, but the jokes about it on the Internet.

Q: Why did Na Zhijie improve aerodynamics?

A: In order to save fuel for the trailer.

Q: Na Zhijie car owners rarely answer the phone?

A: Because the gas station can't answer the phone.

Such jokes have brought countless laughs to fans, but unfortunately, with the gradual decline of its sales, Na Zhijie's news has also disappeared into the public's field of vision.

Sent to bankruptcy liquidation?

Na Zhijie, who hasn't heard for a long time recently, has new news, but this time it's not a new car, a new technology or a new joke, but news about his bankruptcy.

165438+ 10/3 data from the national enterprise bankruptcy reorganization case information network show that Dongfeng Yulong automobile sales co., ltd. was sued for bankruptcy liquidation, and the case has been accepted by the Hangzhou Intermediate People's Court of Zhejiang Province.

Dongfeng Yulong sales company was established on 20 13. It is a 50:50 joint venture between Dongfeng Motor and Baodao Taiyulong Automobile, and is responsible for selling Nazhijie brand cars produced by Dongfeng Yulong.

Does the bankruptcy of Dongfeng Yulong Sales Company mean that Nazhijie brand will withdraw from the mainland market and formally bid farewell to mainland consumers?

In this regard, Dongfeng Yulong Automobile responded as follows: "Dongfeng Yulong Automobile Sales Co., Ltd. is the predecessor name of Na Zhijie and is a shell company. It has a parallel relationship with Dongfeng Yulong Automobile Co., Ltd. and Nazhijie Automobile Sales Co., Ltd. Simply put, this is just an industrial and commercial operation. It was not cancelled before, but it is cancelled now. "

Na Zhijie's official response is straightforward, and Na Zhijie is not bankrupt.

According to the data of the Association, from June 5438 to September 2020, Dongfeng Yulong * * * sold a total of 77 vehicles. Sales are so bleak that many consumers know that even if Na Zhijie is not bankrupt now, he is just surviving.

You know, Nazhijie's sales peak in 20 15 years was 603 15, but in just a few years, the sales of new cars dropped to ten digits.

From stunning appearance to gloomy ending

The products of the early Nazhijie brand are well configured in the same price model.

Specifically, the landing price of the flagship Nazhijie 7 SUV is about 250,000 yuan, but it has luxury car configurations such as 360 panoramic image, night vision system and rear LCD screen.

With its luxurious configuration and good cost performance, Nazhijie has become a dark horse in China auto market, and its sales volume has increased year by year.

From 20 1 1 to 20 15, the annual sales volume of nazhijie in the mainland market increased rapidly from 7000 to 603 15. Although Na Zhijie bravely climbed to the peak in sales volume, with more and more models, Na Zhijie's product problems were exposed step by step.

First of all, Na Zhijie's R &；; D ability is backward, especially the engine performance is very weak. Take Nazhijie Da 7' s 2.2T engine as an example, the maximum torque is only 298 Nm, which is not even comparable to other brands' 2.0T low-power engines.

Even if the engine performance is weak, its fuel consumption is high. This does not blame netizens for making up those wonderful "Na Zhijie Oil Tiger" jokes. It can only be said that Na Zhijie proved the saying that "art comes from life" with strength.

Secondly, Na Zhijie's car has a high failure rate and poor quality.

This is because most of Nazhijie's cars are produced on the fourth-generation Renault ESPACE platform, which was made in 2003 and should have been eliminated long ago. But Yulong bought this backward platform from Nissan to produce new cars. It is the root of the problem to produce new cars with backward car-making platforms.

Finally, Na Zhijie's research and development ideas can't keep up with the changes in the mainstream automobile market. At present, none of the fuel vehicles sold in official website meet the latest "National Six" standards, and the Nazhijie Da 7 MPV with the highest environmental protection standard is still in the second stage of "National Five".

At the same time, in the field of new energy, Na Zhijie's progress is also very slow. At present, only one pure electric SUV, U5EV, has been introduced, which is also an oil-to-electricity conversion.

Na Zhijie's self-research ability is not up to the mainstream level. Even if a large number of buyers are attracted by gimmicks such as luxury car configuration, they will eventually decline due to lack of core competitiveness.

Write it at the end

At present, Na Zhijie's dealer network has existed in name only, and many service outlets have been complained by customers because of insufficient supply of after-sales spare parts. Although Dongfeng Yulong Automobile has not admitted bankruptcy, it is also on the verge of death.

Na Zhijie's case has sounded the alarm for many brands, so we must mention our own R&; Only by mastering the core technology can Class D gain a firm foothold in the rapidly changing automobile market.

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