Did Jetta fail to rebrand?

Let’s not talk about failure. The Chinese are not the Chinese ten years ago. As domestically produced cars get better and better, these joint venture cars will eventually be swept away! Damn the Germans!

The current Jetta is just a self-inflicted joke of the car company. You can only lose money by deceiving people. If Poussin, the resumption partner, changes the interior, it can also divide some sales of FAW and SAIC. I think rural people don’t understand. car?

[Heart] Basically it was unsuccessful, for the following reasons

[Heart] Jetta’s rebranding has caught up with the rise of domestic cars and domestic brands

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[Heart] People's blind worship of joint venture brands has been weakened. The era when you can make money without relying on a joint venture background has passed

[Heart] Jetta's own product strength is average. It would be difficult to achieve results without such an ultra-dimensional attack as domestically produced cars. We can say that we need appearance without appearance, interior without interior, and power without power

[Heart] Jetta’s early brand positioning It's not very high-end in China, so Jetta is probably synonymous with low-end! So Volkswagen uses this name as its first brand. First of all, the brand name is discounted

[Heart] It can be said that there are enough Chinese brands, but if you are not excellent, even with a joint venture background, you will be abandoned.

In addition to the standard, what else does Jetta have?

Failed. Without a popular logo, the appeal is reduced by half; with such an ugly logo, the appeal is reduced by half again. There must not be many people who know about cars, but the streets are full of people who know about car logos.

In the field of SUV, the progress of Great Wall, Geely, Changan and Chery is obvious. At the price point of less than 150,000 yuan, the joint venture is no match, let alone a low-end pseudo-joint venture like Jetta that was decentralized and renamed by the joint venture brand. Brand, if you put up a Volkswagen logo, you can still deceive a lot of people, but it is a pity that the Volkswagen brand image cannot be lowered anymore...

How important vw is [tears]

This car cannot be bought, it is extremely simple and the seats are super short