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Due to the differences in western history and culture, people in different countries have very different manners. Lack of understanding of these differences has led to a lot of misunderstandings and jokes. It is necessary to understand western etiquette and customs from this point. From a big perspective, a country, whether politically or economically, knows each other's manners and habits, which will contribute to the exchanges between countries. In short, a person who understands each other's etiquette and respects each other's civilized habits is easy to leave a good impression on each other and thus interact smoothly. At the same time, in real life, people should not only behave gracefully and be polite, but also understand all kinds of taboos in western countries so as not to cause unnecessary trouble. Taboo, as a cultural phenomenon, widely exists in all ethnic groups in the world, and it regulates people's speech behavior and social communication.

This paper analyzes the characteristics and main taboos of western etiquette. The main features include emphasizing individuality, respecting freedom, attaching importance to equality, expressing directly and adapting to the times. The content of taboo covers a wider range, and its formation is influenced by religious beliefs, traditional customs, geographical environment and other factors. It has the negative side of superstition, but it also sees a constraint of taboo on people's self-regulated behavior. This paper compares the taboos between China and the West, and puts forward some methods to improve communication and avoid conflicts.

Familiar with western etiquette and taboos, people can achieve cross-cultural communication etiquette norms and appropriate language. In the process of learning etiquette from the west, people must find their sense of superiority and the appeal of national culture, and carry it forward so that more people can agree with it. Therefore, the study of western etiquette customs and taboos can not only broaden our horizons and understand foreign cultures, but also be of great significance to their cultural development and the formation of a complete value system.