What are the creative elements of new media short videos?

Creative elements include skill sharing, humor, fashion trends, social hotspots, street interviews, public welfare education, advertising creativity and commercial customization.

Features:

Different from micro-movies and live broadcasts, short video production does not have specific forms of expression and team configuration requirements like micro-movies. It has the characteristics of simple production process, low production threshold and strong participation, and has more communication value than live broadcast.

The production cycle is short and the content is interesting, which challenges the copywriting and planning skills of the short video production team. Excellent short video production teams usually rely on mature self-media or IP, in addition to high-frequency and stable content output, they also have strong fan channels; The appearance of short videos enriches the forms of native advertisements in new media.

Extended data:

Type:

1, short documentary

One or two is the short video production team that appeared earlier in China. Most of their content forms are presented in the form of documentaries, and the content is well-made. Their successful channel operation gives priority to the business model of realizing short video and is chased by major capitals.

2. IP types of network celebrities

Papi sauce, memory vest, Li and other online celebrity images. It is highly recognized on the Internet and the content is close to life. The huge fan base and user stickiness have great potential commercial value.

3. Grassroots spoof type

Represented by Aauto Quicker, a large number of grassroots people use short videos to output funny content on new media. Although such a short video is controversial, it also provides a lot of entertainment for netizens in today's fragmented spread.

4. Short sitcom

Most of the content produced by teams such as routine bricklayer, Sean at 6: 30, reporting boss and accidents are biased towards this kind of expression. Most of these short video dramas are mainly funny and creative, and they are widely spread on the Internet.

5. Skills sharing

With the increasing popularity of short videos, skill sharing short videos are also widely spread on the Internet.

6. Types of street interviews

Street interview is also one of the popular short video forms. Its production process is simple and topical, and it is deeply loved by young urban groups.

7. Creative editing

Use editing skills and creativity, or make exquisite shocks, or funny ghosts and animals, and some add elements such as explanations and comments. It is also a way for many advertisers to use the new media short video boom to implant new media native advertisements.

Baidu Encyclopedia-Short Video