Xiaomi strives for perfection in technology, Foxconn's OEM is too expensive, and the land hard core alliance was established.

20 14 On July 22nd, the annual Xiaomi flagship mobile phone-Xiaomi Mobile Phone 4 was released as scheduled. As always, it has gained unprecedented attention from the market. Xiaomi mobile phone 4 adopts Qualcomm Snapdragon 80 1 chip, with a maximum storage capacity of 64G. It has an 8-megapixel front camera and a13 million rear camera.

Xiaomi declared that "it is still the fastest mobile phone in the world". At the press conference with the theme of "the artistic journey of a steel plate", Lei Jun introduced a "bunker technology"-stainless steel metal frame technology. This piece of austenitic 304 stainless steel has 40 processes, 193 processes, forging and forming, and polishing by CNC machine tools for 8 times.

309 grams of steel plate is finally processed into a frame of 19 grams, and the process lasts for 32 hours. The direct consequence of adopting such a complicated process is that the processing cost of a steel plate is close to that of Foxconn's 400 yuan. This forced Xiaomi to transfer this technology to another foundry, BYD, because BYD's price is lower than Foxconn's by 80 yuan, which is very important for Xiaomi, who is cost-sensitive in 80 yuan.

The industrial design of Xiaomi mobile phone 4 was led by Xiaomi designer Xun Keliang, which once again showed Lei Jun's ambition for mobile phone industrial design. He even invested 654.38+09 billion yuan to add new production equipment.

There is no doubt that Xiaomi Mobile Phone 4 continues to maintain the advantages and popularity of Xiaomi as always, both in performance and in the marketing scheme with literary style. In particular, the release of Xiaomi mobile phone 4 coincides with the era of changing phones, and people are switching the mobile phone standard from 3G to 4G. At this critical time node, Xiaomi mobile phone has maintained its first-Mover advantage on the Internet. From 2065438+September 2004, Xiaomi mobile phone 4(4G version) of the three major operators has been sold one after another. Facts have proved that this product is in short supply and has a strong ability to attack the city slightly in the market.

During 20 13-20 14, an organization called "hardcore alliance" was established in August 14 in order to deal with Xiaomi, a new species and other mobile internet giants. This is an alliance composed of Cafe Play Media and domestic first-line smartphone manufacturers. When it was first established, the participating mobile phone manufacturers were OPPO, vivo, Coolpad, Gionee, Lenovo and Huawei, followed by Meizu and Nubia. Together, they formed a virtual application distribution alliance. Lu, then president of Gionee Mobile, was the first president of the hardcore alliance.

Lu Weibing later explained the main reason for the establishment of this alliance: "At that time, if each of our mobile phone manufacturers distributed applications separately, the number was actually not enough. If our number is small, we are not attractive to the outside world. But if we distribute together, we can have a scale of 100 million, which is enough to attract some game or application developers to launch or cooperate with us to distribute content. Such an alliance is equivalent to establishing an alliance of vulnerable groups. "

From this point of view, at that time, like other manufacturers, they had fully noticed the role of mobile phones as Internet portals. At that time, there were many Internet portals in the market, such as 360 mobile assistants, 9 1 assistants, and dim sum operating systems that pea pods and innovation works tried to cut into. At this time, Xiaomi, because the sales of mobile phones are in full swing, makes the commercial value of its MIUI operating system stand out obviously.