Plum Blossom MSG promotional materials

1. National Standard MSG 99 Plum Blossoms

A person with a bachelor's degree and a master's and doctoral degree can't tell the difference between oil, salt, sauce and vinegar when he walks into the kitchen. Don’t think this is a bad joke, here is a question for you: Do you know MSG? Do you know that there are national standards for good MSG?

You spent money to buy a pack of MSG, but ended up buying back a pack of "MSG" containing 70% of the salt content. Are you depressed? Of course, it is also possible that, due to ignorance, you simply do not know that you have been "taken advantage of". What's even more frightening is that too much salt is added to make the color of MSG dark, and unscrupulous businessmen use their brains to add powder to bleach it. That means you have to pay extra for your health.

Okay, no more talking about it, let’s get down to business.

A national standard (GB/T8967-2000) promulgated and implemented in my country in 2000 requires the purity of MSG to be greater than or equal to 99 (sodium glutamate content ≥ 99), which is called the 99 standard in the industry.

This means: There are standards for good MSG. The purity of good MSG should be a sodium glutamate content of 99 or greater.

Meihua MSG, the leader in the domestic MSG industry, is a well-known trademark in China and a "green food" recognized by the Green Food Office of the Ministry of Agriculture. It is healthy and safe and you can enjoy it with confidence.

In the year of the Olympics and the year of health, in 2013, use "99 Plum Blossoms" healthy and good MSG.

2. Who is the mother of "Chicken Essence"? ——Plum Blossom MSG, very straightforward and fresh!

Who is Chicken Essence’s mother? Answer: MSG!

If you don’t believe it, please take a look at the composition of chicken essence: more than 35% MSG, 40% salt, and more than 15% starch. It can be seen that the umami flavor of chicken essence mainly comes from MSG, which is the mother of chicken essence.

We know that chicken essence is made from MSG, salt, starch and other additives, which are mixed and dried. The next question is: our health should stay away from too much salt, additives, etc. Or is it the other way around? I believe that after understanding what happens with chicken essence, you will come to the correct conclusion.

In the seasoning category, umami means MSG; MSG means umami. 99 Plum Blossom MSG is not fancy, 99 Plum Blossom MSG is very straightforward and fresh. As long as you understand that good MSG has national standards, and the purity of good MSG should be that the sodium glutamate content is greater than or equal to 99, you don't have to worry about salt, additives, etc.

3. High purity and safer - Plum Blossom MSG, keeping the 99 health line

Can you control 6 grams of salt a day?

Not to be alarmist, more than 100,000 people die in my country every year due to cardiovascular and cerebrovascular diseases such as hypertension caused by salt addiction. Health experts recommend that the daily salt intake per person should not exceed 6 grams. Special reminder: Once you find that your blood pressure is abnormal, you must first keep a light diet and strictly control your salt intake.

However, please note: saltiness does not only come from table salt!

Non-99 standard MSG, as well as this “essence” and that “refinement” flavoring, contain a large amount of salt and other additives, making it difficult for you to accurately control the amount of salt. For the sake of health, you have been busy controlling salt and dieting for a long time. Don’t forget to take care of the last step and use high-purity, salt-free and good MSG without any additives.

Plum Blossom MSG - the leading brand and hidden champion in the domestic MSG industry. Its products are exported to more than 50 countries. Plum Blossom MSG insists on being produced in accordance with 99 national standards. It is made from pure grains and does not contain salt or anything else. additive.

In the year of the Olympics and the year of health, take action immediately. From now on, use "99 Plum Blossom" healthy and good MSG.

4. Let you understand this flower - 99 plum blossoms, "fresh" in 50 countries around the world

There is a tiger king in the mountain, the leader of the flower, 99 plum blossoms with MSG, with the year With a sales volume of 500,000 tons, sales account for one-third of the country's total, and its products are exported to more than 50 countries in the world, making it stand out among the crowd.

Hebei Meihua MSG Group has two production bases in Langfang and Tongliao, with the annual capacity to process 1.2 million tons of corn and produce 500,000 tons of MSG. With an annual output value of over 6 billion yuan, it is the world's largest MSG manufacturer. One of the enterprises.

In China, plum blossom MSG with high purity and good quality is purchased by most well-known food companies, chain restaurants, and well-known condiment manufacturers. Abroad, products are exported to more than 50 countries and regions including Western Europe, North America, South America, and Southeast Asia. Meihua MSG is a direct supplier and partner of the world's top 500 food and trading companies.

With food safety receiving more and more attention, Plum Blossom MSG has stepped forward to promote the 99 national standards and be responsible for the health of the people.

Plum Blossom MSG - the leading brand in the domestic MSG industry, has a well-known Chinese trademark, and is a "green food" recognized by the Green Food Office of the Ministry of Agriculture.

In the year of the Olympics and the year of health, for your health, take action now. From now on, use "99 Plum Blossom" healthy and good MSG.

5. MSG with a purity of 80% will be phased out within two years

my country’s current purity standards for MSG are two - sodium glutamate content of 99 and 80. In view of the difficulty in the quality of MSG with a purity of 80% Control, and the living standards of the Chinese population have improved significantly. The National Standardization Committee has accepted the motion to modify the standards. my country’s MSG standard with a purity of 80 will be abolished within two years, and MSG with this purity will also be withdrawn from the market. This was revealed by Shi Weichen, chairman of the China Fermentation Industry Association, at a press conference held by Hebei Meihua MSG Group in Beijing.

Shi Weichen said that my country's MSG industry now ranks first in the world in terms of output, quality and consumption. The output of MSG has increased from 500,000 tons in 1949 to more than 1.7 million tons in 2006. There are nearly 30 large-scale enterprises with an annual output of more than 50,000 tons, and the quality is very excellent. Among these large companies, although some also produce 80% purity MSG (the other 20% is salt), there is absolutely no problem with the quality. The problem lies with individual small businesses that whiten MSG with poor color raw materials. CCTV exposed on March 15th that it is those small businesses that have added "insurance fans".

Shi Weichen said that the scientific name of "insurance powder" is sodium hyposulfite, which is a food additive, but it should not be added excessively. Excessive addition can cause gastrointestinal disorders in consumers.

Shi Weichen emphasized that consumers should not lose their confidence because of problems in individual small businesses, or even doubt the quality of my country's entire MSG industry. He said that my country's MSG industry, led by Meihua, Hongmei, Linghua and other companies, especially the Meihua MSG with an annual output of 400,000 tons, not only has very advanced production technology, very modern production equipment, but also has a very high level of quality management. Not only do they have product testing equipment in each workshop, they also have a group testing and testing center. The entire production process is sealed, and the sterility of the production line is equivalent to that of pharmaceutical companies.

Liu Senzhi, vice president and chief engineer of Hebei Meihua MSG Group, said that in January this year, nine large MSG manufacturers including Meihua MSG jointly issued an initiative to the country to cancel salted MSG with a purity of 80%. There are five reasons: First, this standard MSG was produced during a period of commodity scarcity. In order to allow as many people as possible to consume MSG, it is allowed to add 20% sodium chloride salt. This is no longer necessary. Second, 80-purity MSG is easily confused with 99-purity MSG, which is unfair to market development of high-quality MSG, especially among people with less consumer knowledge. Third, although easy-to-melt high-mesh MSG is required for consumption, needle-shaped MSG with a purity of 99% has been produced and can be completely replaced. Fourth, the quality of 80-purity MSG is difficult to control, and it is easy for some profit-seeking people to take advantage of it. Fifth, now 80-purity MSG has been forced to add the words "salted MSG" as a project, and the transition period is two years.

It is reported that Meihua MSG Group is a large private enterprise engaged in corn deep processing and a national key leading enterprise in agricultural industrialization. The current annual capacity is to process 1.2 million tons of corn, produce 800,000 tons of starch, 400,000 tons of MSG, and 1 million tons of MSG by-products. Plum MSG has passed multiple international quality certifications and is a green food.

(2007.4)

6. Leading companies push for national standards - hoping to speed up the popularization of 99-purity MSG

This newspaper reported (Reporter Wang Yanan and Zhang Fan) Although the spring nationwide epidemic lasted for three days The Sugar and Liquor Trade Fair has come to an end in Chengdu, but the actions of Hebei Meihua MSG Group, the leading company in my country's MSG industry, to promote the national 99 MSG standard left a deep impression on the participants, especially the condiment industry.

For a long time, there have been two current MSG purity standards in my country - sodium glutamate content of 99 and 80. The latter adds salt or sugar to reduce costs. Meihua MSG once commissioned a survey from a professional market agency and found that more than 98% of consumers did not know that there are standards for MSG. This has given a wide range of so-called freshness-enhancing and salt-added MSGs a chance to survive, and there are even fake and inferior products on the market.

Meihua MSG is a key national leading enterprise in agricultural industrialization engaged in deep processing of corn, with an annual output value of 6 billion yuan. Its products are exported to more than 50 countries and regions including Western Europe, North America, South America, and Southeast Asia. It is the world's largest MSG manufacturer. One of the manufacturing companies. Over the years, Meihua MSG has adhered to the coordinated development of enterprise development and environmental protection. The total investment in environmental protection facilities has accounted for 28% of the total fixed assets. It has three sewage treatment plants, 16 UASB anaerobic reactors, and three aerobic combined biochemical pools. The COD value of the discharged water from its sewage treatment plant reaches the standard of less than 150mg/l in Hebei Branch and the COD value of Tongliao Branch is less than 100mg/l, both of which are better than the national MSG industry pollutant discharge standards. Regarding the COD of discharged water from the MSG industry value (below 300 mg/l).

Meihua MSG insists on brewing with 100% pure grains and a purity of over 99%, and at the same time continues to expand the influence of national recommended standards in the industry and society. In January 2007, Meihua MSG teamed up with nine large-scale MSG manufacturers in the industry to issue an initiative to the country to cancel MSG with a purity of 80% and added salt: First, this standard MSG was produced during a period of commodity scarcity. In order to allow more people to eat MSG, it is allowed to Add 20% sodium chloride salt. Second, 80-purity MSG is easily confused with 99-purity MSG, which infringes on the interests of consumers. Third, although easy-to-melt high-mesh MSG (in fine powder form) is needed for consumption, needle-shaped MSG varieties with 99 purity have already appeared. Fourth, the quality of 80-purity MSG is difficult to control. Fifth, now 80-purity MSG has been forced to add the words "salted MSG", and the transition period is two years.

On December 1 last year, the new national standard GB/T8967-2007 "Sodium Glutamate (MSG)" was officially implemented. The standard divides MSG products into three major categories: ordinary MSG, salted MSG and umami-enhancing MSG. Here, whether it is salt-added MSG or flavor-enhancing MSG, 99% MSG must be used to add salt and enhance freshness, and this must be clearly stated on the packaging.

Many experts in the industry believe that based on the completion of the first phase of popularizing 99-purity MSG, the popularization speed should be accelerated and 80-purity MSG should be phased out as soon as possible. The earlier this work is carried out, the more conducive it is to the overall development of the industry, the more conducive it is to technological innovation, and the more conducive it is to the adjustment of product structure.

——Originally published in "China Food News" on March 31

7. Knowledge is the hegemony of consumption - starting from "99 Plum Blossoms Good MSG"

Recently, a TV commercial worth pondering is a commercial for Plum Blossom MSG endorsed by Ni Ping. In the film, this famous speaker in China tells us: "Good products all have standards. Good MSG is made from pure grains. Good MSG has a purity of 99 or greater. When buying MSG, please look for the 99 national standard." Obviously, manufacturers want to use the credibility of this former CCTV "big sister" to promote "standards". As the saying goes, "third-rate companies make products, second-rate companies make brands, and first-class companies make standards." Maybe Meihua will be a first-class company in China's MSG industry. .

However, Meihua’s reputation does not seem to be high, not to mention that for a company to promote national standards is like pushing a mill up a mountain, which is too laborious.

But when we understand what 99 MSG is and what is the national standard of 99 MSG, everything can be understood.

There are standards for good MSG

There are standards for good MSG. This is what Ni Ping said in the advertisement, and it is also true.

On March 15, 2007, CCTV exposed the fact that Suzhou's "Tianshui MSG" added insurance powder (strong bleaching powder for industrial use). It is related to the food safety of thousands of households. As soon as the news came out, the whole country was in an uproar. For a time, the right and wrong about MSG became a hot topic. Soon, industry giants such as Meihua MSG teamed up with industry associations to hold a press conference, strongly calling for the mandatory implementation of the national 99 MSG standard, to restore the innocence of MSG without salt, and to restore the gastrointestinal health of consumers!

So, what is the 99 national standard? Can MSG that does not meet the national standard also be sold on the market? It turns out that the debate over national standards has been going on for a long time. my country has always had two quality standards for MSG: one is the GB/T8967-2000 standard that was officially implemented on September 1, 2000, which requires the content of sodium glutamate to be greater than or equal to 99, also known as 99 MSG; the other is the 1993 MSG standard. The standard officially implemented on February 1st allows the sodium glutamate content in MSG to be greater than or equal to 80%, also known as 80% MSG. The existence of the 80% MSG standard has allowed some unscrupulous companies to take advantage of the situation and randomly increase the added ingredients of MSG. Some even increase the amount of salt to more than 70%. If too much salt is added, the color of MSG will become darker, so there is a method of adding insurance powder.

Since December 1, 2007, the national standard GB/T8967-2007 "Sodium glutamate (MSG)" has been officially implemented. The standard divides MSG products into three categories according to added ingredients: ordinary MSG (i.e. 99 MSG), salted MSG and umami-enhancing MSG are required to be clearly marked on the packaging. The standard also stipulates that whether it is salt-added MSG or flavor-enhancing MSG, 99% MSG must be used to add salt and other ingredients.

As the largest MSG company in China and the world, it is understandable that Meihua MSG insists on producing and promoting 99 MSG. First, it is easy to control the quality of standard products; second, additive products are easy to be mixed with fish. Finally, The city gate caught fire, affecting the fish in the pond.

Knowledge is the hegemony of consumption

The weekly "City Holiday" once clearly published its own proposition - "Knowledge is the hegemony of consumption." In my understanding, the meaning of this sentence is: Only when you have money can you afford it, only when you know how to buy it can you buy the right thing, and only then can you enjoy the true value of the goods you buy. Possession does not mean enjoyment, enjoyment requires knowledge and taste.

Dry red mixed with Sprite, have you ever drank it? Some people think it's a fad. In fact, what dry wine needs is dehydration and sugar removal. If you mix it with Sprite and drink it, it will instantly change from a high-end wine worth hundreds or thousands of yuan a bottle to a watery and sugary wine that can be seen everywhere and costs more than ten yuan. Doesn’t this kind of abuse of dry red make people laugh?

Putting a Havana in your mouth and passing it in the lobby of a five-star hotel? Cigars are called "men's ultimate luxury and mystery", which is reflected in the cumbersome procedures and extravagant attention to detail when smoking cigars. Top cigar smokers will build a cigar cellar in their residences, super cigar smokers will book a private cigar room in the cigar room, and junior cigar smokers should at least be equipped with a humidor to "support" their cigars. A lighter is all you need to smoke filtered cigarettes, but something as valuable as a cigar requires a series of specialized smoking tools. A mature cigar smoker should be equipped with a complete set of cigar smoking accessories, including a humidor, cigar cutter, piercer, ashtray, travel size sheepskin case, long sulfur-free matches... Of course, it doesn't hurt to use a lighter, but at least it should be a Zippo Or Dupont. Smoking a cigar worth $50 may require a set of smoking tools worth $20,000, and each procedure can show your courage and temperament as a man. Without this knowledge, no matter how much money you have, you will become a laughing stock even if you smoke a $440 Cohiba.

Perhaps, talking about luxury consumption is itself a luxury topic. It requires a lot of money and time to support, and our consumer knowledge is so poor that we can’t figure out how to consume a pack of MSG!

We are too busy!

Many people think that eating too much MSG will harm their health.

Some people say that eating too much MSG will make people stupid; some people say that Europeans and Americans do not eat MSG; some restaurants simply state that "we do not use MSG"!

Is this really the case? MSG was discovered and patented by the Japanese Ajinomoto Company in 1909. MSG contains a large amount of glutamic acid, which is an amino acid needed by the human body. 96 can be absorbed by the human body to form proteins in human tissues; it can also combine with blood ammonia to form glutamine, which is harmless to the body and relieves pain. The toxic effects of ammonia produced during tissue metabolism; it can also participate in brain protein metabolism and sugar metabolism, promote the oxidation process, and play a good role in the normal activities of the central nervous system.

In 1987, the 19th meeting of the Food and Agriculture Organization of the United Nations and the Food Additive Regulations Committee of the World Health Organization held in The Hague made the "Regulations on Cancellation of the Consumption Limit of MSG." After collecting more than 9,000 kinds of literature and experimental data, the U.S. Food and Drug Administration added a new animal experiment and concluded that "under the current dosage and method of use, long-term use of MSG has no obstacles to the human body." conclusion. In 1999, my country completed a long-term toxicological test on MSG, and the conclusion was completely consistent with the international conclusion, that is, it is safe to consume MSG.

So, scientific research shows that consuming MSG is not only harmless to health but also beneficial to health.

But are we interested in knowing this? Do we have time to understand this? We are too busy, busy making money, but neglecting quality consumption.

Do you know towels? An ordinary towel costs about 10 yuan. Due to the thick material and thin surface, it feels slippery when you wash your face. It has poor water absorption and is easy to dry out and harden. How about buying a high-end piece made of high-count cotton worsted? 100 yuan a piece. Too expensive? You know, a towel can be used for at least 90 days, and the daily consumption is only the price of a pack of napkins! A good towel is soft to the touch and comfortable to wash your face with. Moreover, because it washes well with water, you don’t have to rub it hard when washing your face, just apply it lightly. A good towel is the best care for a beautiful girl with a peach-shaped face. Compared with skin care products costing thousands of dollars, are towels too cheap? Do you know where to buy good towels? Did you know that the raw materials of good towels can be high-count cotton, long-pile, organic cotton, natural colored cotton, or corn fiber?

We are so busy that our common sense in life has been greatly reduced.

Don’t let advertising guide your life

The poorer our knowledge about life, the more likely we are to follow the footsteps of advertising.

There is a saying in the health care product industry that "there are two kinds of people selling goods, old people who are afraid of death, and ugly women." Health care products are full of threats to the elderly. Cardiovascular disease is the number one killer of mankind, and there are many health care products targeting cardiovascular disease. There is a joke. A senior person in the industry said that health care products should be sold like this. The first round of advertisements said that if you listen to me, your disease will be cured, and the goods sold would be 30; the second round of advertisements said that if you don’t eat my products, you will die. , the goods were sold for another 30 yuan; the third round of advertisements said that people who are about to die can still live, and all the goods were sold. Therefore, direct sales and conference marketing are all aimed at the elderly. Elderly people who usually live frugally and are cautious in consumption will buy back a bunch of ordinary products of little use at expensive prices due to the deception of advertisements.

Let’s talk about MSG. Someone selling chicken essence said that eating MSG makes you thirsty. What about chicken essence? According to the recommended standards for the chicken essence industry in 2004 (there has been no standard in this industry), chicken essence seasoning is made of MSG, edible salt, chicken/chicken bone powder or its concentrated extract, flavoring disodium nucleotide and other auxiliary materials. , made by mixing and drying with or without adding flavoring agent. Among them, MSG accounts for about 40% of the total ingredients, salt accounts for more than 10-40%, and starch accounts for more than 15%.

MSG is the mother of chicken essence. Why are chicken essence sellers attacking MSG?

Now, the advertisement for Meihua MSG says that there are standards for good MSG. When buying MSG, please look for 99 Meihua.

I have seen the advertisement and checked the national standards. When buying MSG, I will definitely check the packaging carefully to see if the sodium glutamate content is greater than or equal to 99. What about you?

——Kong Fanren, Chairman of Qizheng Mugu International Consulting Agency

Originally published in the Consumer Advocacy Celebrity Column of "City Holiday" on April 30, 2008