Tiffany 1500 Paper Clip: Will you buy it?

I saw a paper clip made by Tiffany, probably 1500 yuan.

Netizens have left messages: poverty has once again limited my imagination.

I used to have this idea, but now I won't, because these luxury goods are well marketed and people in need will definitely buy them.

My MBA major is luxury management. During my study, I also went to Europe and visited some luxury headquarters and factories.

She said that it is easy to find from Shanghai that a company's headquarters is more imposing than these brands, but why are these brands still so popular?

Personally, I think that marketing is well done and the culture behind it is deeply rooted in the hearts of the people. Especially in Shanghai, every woman has one or two LV or PRADA as standard;

In addition, there are Hermes scarves and Burberry windbreakers. ..................................................................................................................................................................

Their staff, with a particularly high value, are also very talkative.

You go to such a store, there is security at the door. After a few people go in, you are not allowed to go in again, because there are so many people that it is difficult to serve every customer in place.

The whole process, to say that civilization is tall, to say that rudeness is to install X.

In fact, their sales are far from the Volkswagen brand, just as the most cars on the street are scooters of 100,000 to 200,000, while BMW and Mercedes are still relatively few.

From a commercial point of view, mass brands are more profitable.

Luxury goods are expensive and costly, and they are all made by hand. Hermes' scarf is hand-sewn.

I just want to ask a question, is manual work necessarily better than machine? Not exactly. It's just that this commodity is infused with emotion. Let's understand it this way.

I used to have little contact with luxury goods and have no concept. After coming to work in Shanghai, I became Sister Yu's assistant. When we meet customers, we always mention some brands of bags in chat, and we recommend them to each other.

Sister Yu has dozens of bags at home, LV, PRADA, GUCCI, and she has all the famous brands that can be named.

When I first worked together, I never knew the price of these bags, because Sister Yu would put her LV bag directly on the ground.

According to my understanding at that time, who would leave such an expensive bag lying around? The bag she often carries, I thought it was very similar, but I didn't know it was because it was big enough to hold things.

Sister Yu said that when she was young, she also liked these things very much and would pursue them. Now she feels very practical.

She told me that she went to Hong Kong on business in her twenties and bought a pair of LV pants, which cost her almost a month's salary. I don't know why she liked it at first, but she never wore it once.

My first luxury bag was also brought to me by Sister Yu from France. I was so excited when I received it that I couldn't wait to carry it every day and even learn about the culture of this brand.

This excitement lasted for a month, and then I began to let it go. Later, I got a new schoolbag, and I only carried it occasionally.

Then I understood some experiences that Sister Yu told me. "Our pursuit of things is more internal cultivation, and it should be the improvement of the quality of life, rather than being kidnapped by them."

As a layman, I also like luxury goods very much. For example, I bought a wedding ring when I got married. I took a fancy to a pair of Cartier rings in Hong Kong.

Mr. Liu thinks it is a bit expensive and doesn't agree to buy it; But I liked it so much that I bought it myself.

Later, every time I went abroad, I would buy a necklace and bracelet I liked. When you first wear it, remember what brand it is. I am happy inside, and now I throw it on the table.

This reminds me that I had an iPhone4 when the Apple phone first came out. When meeting with others, I will also pay attention to other people's mobile phones and look at the biography of Jobs, giving this mobile phone more meaning.

Now I don't care what mobile phone others use! I have two mobile phones and often use Huawei P 10. IPhone7Plus is used for learning and is rarely used. When IPhoneX went on the market, I didn't even want to buy it

I am a person who has a high degree of acceptance of myself. I will reflect on my psychology at each stage and analyze the reasons behind it.

In the early days, I really felt that luxury goods could make me look different, just like an insecure person, because it made him look more confident in a certain unit.

Later, when I really have the ability to have it, although I like it very much, I will not be kidnapped by it. A financial planning teacher gave me a suggestion. Besides financial management, it is also necessary to spend money.

She encourages women to spend money and enjoy beautiful things. In the process, many of your ideas will change.

But I don't encourage you to buy luxury goods in advance when you have no money, even if you do, you can't control it.

There is a joke: LV can't squeeze the subway on your back!

When you have this strength, you may not despise luxury goods. You can buy some. In this process, you will have a different experience. Luxury is more of a buying experience.

I also know a friend who bought a lot of A goods in the early days. At that time, I laughed at her: "Either don't buy it or buy it." Now, through her own struggle, it's all real.

This process, I think, is a breakthrough in my heart, just like many people have no confidence in visiting luxury stores and always take a detour.

But once you go to a luxury store like the vegetable market, communicating with anyone is like being friends. Is it difficult to do such a thing?

My attitude towards luxury goods is actually a microcosm of my integration into Shanghai. At first, I knew nothing about it. I feel beautiful and timid when I touch it. After entering, I like it, but I won't be kidnapped by it, just as I won't be obsessed with how to do things like a Shanghainese.

Recently, I visited Shanghai's food circle with my good friend Shen Xiaoyi and experienced this experience again.

She received many invitations to eat in very high-end places, take photos of others and make suggestions. She often takes me with her.

In this process, in addition to eating delicious food, my biggest gain is that the original food is really a culture, and the ability to distinguish is greatly improved.

She took me to eat Japanese food for three hours. The master will do it on the spot and explain it to the customers.

Watching him cook is like watching the polishing process of a work of art, and not eating it is a kind of enjoyment.

I have been to private kitchens with her, too. The shop is in a villa, so it is easy to meet stars when eating. There is a dish in the shop, puffer fish, 598 yuan. They specially hired a chef to do it.

When you eat every dish, someone will introduce you to its ingredients, practices and the culture behind it.

Is this meal expensive? Per capita1above 500 yuan, 6 people at a time. Does anyone go to such a place? Sometimes, you can't reserve a seat a week in advance.

Every time I finish eating, I will send a friend circle recommendation. After all, I should thank others for eating, even if I don't ask for it.

My apprentice Lucas sells luxury houses. Every time I see my circle of friends, he will recommend such a place to eat to customers, which not only finds the topic of communication with customers, but also brings us closer.

If the pursuit of life is just to eat and wear warm clothes, I believe that everyone in society can easily achieve it now. However, people always want to experience more things.

Now my understanding, whether it's luxury or going to a fancy restaurant, is more about experience than what I have. As long as we are experiencing, our hearts will change. When we change, we will reflect, and after reflection, we will grow.

Tiffany 1500 yuan paper clips, maybe one day, you will buy them. Don't be too busy denying what you don't understand, and don't think that you will be useless.

Ma Likun, he boasted: "It is good to earn one or two million a month, but it is difficult to earn one or two hundred million a month. You can't spend the money yourself, but you have to do something. "

We may not understand Ma Yun's father's discomfort. I don't think what he said is a joke. We stand in different positions, at different levels, and naturally look at the problem from different angles.

Charles Munger said, "If you want something, make yourself worthy of it."

Don't set limits on your life, make down-to-earth efforts and boldly pursue what you like.