Tesla's "good luck" is used up? The market value evaporated by 654.38+025.37 billion yuan.

Recently, some insiders broke the news that Tesla, which has dominated the global new energy vehicle market for a long time, may now encounter an unprecedented crisis. In just a few months, Tesla has dropped from its highest market value of nearly 900 billion dollars to 706.6 billion dollars so far, that is, 654.38+0934 billion dollars, almost 654.38+025.37 billion yuan.

Like Tesla's rapid rise, Tesla's decline speed is equally shocking. Everyone is studying why Tesla is rapidly declining, and many people blame Tesla for running out of good luck.

Professionals say that although Tesla's rise is inseparable from its own efforts, the biggest factor that makes it successful is actually its good luck. So what good luck has made this industry legend rise, and now Tesla? Why is good luck no longer?

We all know that Tesla rose almost overnight and quickly entered the eyes of consumers, but many people don't know that Tesla was on the verge of bankruptcy several times at the beginning of its operation. In 2003, Musk acquired Tesla through acquisition. At that time, Tesla had many problems in terms of profitability and capital chain.

However, in the face of Tesla's embarrassing situation, Musk did not agree. He thinks all this can be changed. He is very optimistic about the development prospects of electric vehicles, and he is confident that Tesla will become the world's largest brand of electric vehicles.

Now it seems that Musk did realize his vision, but at that time, Tesla's development path was not comfortable. After Musk took over Tesla, he not only spent a lot of money to reorganize Tesla's supply chain, technology and technology research and development departments, but also developed several models with average market sales, so that Tesla could not make money in the first few years.

Moreover, several models launched by Tesla at that time frequently experienced failures and safety accidents due to immature technology, which made Tesla slowly fall into a quagmire. In addition, several other companies under Musk's name have also experienced setbacks, especially the Space Exploration Technology Company, a subsidiary of Musk, which has failed to launch a launch vehicle three times. Not only did all the previous investments go to waste, but other companies involved in Musk also fell into a capital chain crisis.

At this point, Musk decided to put all his eggs in one basket, sell all his possessions and prepare to launch the fourth space exploration technology company rocket launch plan. This time, Musk succeeded, the launch vehicle successfully entered space, and Space Exploration Technology Company quickly obtained huge orders and funds from NASA. In this way, Musk got a huge sum of nearly $654.38+0.6 billion from NASA, and finally let Musk breathe a sigh of relief.

With the approval of NASA, Musk became more and more successful in subsequent fund raising, and the funding problems of Space Exploration Technology Company and Tesla were solved. At this time, the market of electric vehicles has been gradually opened, and its advantages in the field of electric vehicles have been revealed with the technological upgrading and improvement of Tesla.

Tesla occupied the global electric vehicle market almost overnight, which left many peers behind. Although Tesla's success was expected by Musk, even Musk was surprised that the wind direction in the automobile market changed so quickly.

While global automakers are still addicted to the manufacturing and research and development of traditional energy vehicles, Tesla has entered the electric vehicle industry ahead of schedule. At that time, the plan was that all well-known car manufacturers were waiting to see Tesla's jokes. I didn't expect Tesla to succeed unexpectedly, and luck also accounted for a considerable proportion.

Everyone knows that Tesla achieved great success in the China market a few years ago. Most people attribute Tesla's success to the change of consumers' concept and the change of world energy structure. What many netizens don't know, however, is that Tesla's success in the China market is attributed to its good luck, and the timing of Tesla's entry into the China market is very special.

At that time, China had just put forward two important concepts of "carbon neutrality" and "peak carbon dioxide emission", and the domestic regulation of carbon emissions had entered a state of full swing. At this time, new energy vehicles provided a good idea for China, so Tesla's development in China was a green light.

In addition, the development of new energy automobile industry in China was not sufficient at that time, and Tesla occupied a great advantage in technology, so the development of Tesla in China was smooth sailing. Tesla not only successfully established a factory in Shanghai, but also became the only foreign automobile company with sole investment in China. China's "green light" enabled Tesla to quickly seize the opportunity in the China market and achieved great success.

In addition, as a company that develops pure electric vehicles, Tesla often has a lot of wealth in its own carbon indicators. Some insiders pointed out that Tesla's annual income from transferring carbon indicators is amazing.

Nowadays, carbon index represents the productivity of enterprises, and it has become one of the scarcest resources in the world. Tesla holds a large number of remaining carbon indicators, which brings immeasurable benefits to Tesla.

We often say that luck is an indispensable factor for the success of entrepreneurs, but it is difficult for an enterprise to maintain its advantage forever in the fierce competitive market by relying on luck alone. The rapid decline of Tesla today is roughly due to two reasons. The first reason comes from the fierce competition in the market, and the second reason is that there are many problems in Tesla products.

In the market, domestic brands of electric vehicles in China are catching up. BYD, Weilai and Li have developed rapidly in the field of electric vehicles in recent years. They not only catch up with Tesla in technology, but also make consumers in China more satisfied with user experience and after-sales service.

Undoubtedly, these domestic electric vehicle rookies are more proficient and familiar with the habits and car buying preferences of China consumers, so Tesla's advantage in the China market is gradually fading. China, as one of Tesla's most important markets, will be fatal if it falls. As far as the current situation is concerned, it is only a matter of time before domestic electric vehicle enterprises in China surpass Tesla in an all-round way. At present, the state subsidies and support for domestic new energy vehicle enterprises have further accelerated the decline of Tesla in the China market.

In terms of products, Tesla has not solved the problems of high product failure rate and frequent safety accidents. In recent years, Tesla's failures caused by technical reasons are common all over the world. It is no exaggeration to say that consumers' trust in Tesla is not high at present. At present, many people regard Tesla as a scourge, and no one wants to give life safety to a walking "time bomb point".

However, in the face of safety accidents caused by products, Tesla chose to take public relations or directly recall products. However, in the face of product safety issues, Tesla's processing is not so fast and the efficiency is not very high.

This has caused dissatisfaction among many consumers. Many consumers think that Tesla has no intention to solve the problem at all, just thinking about making money, regardless of consumer feelings. Obviously, Tesla's ugly eating is exhausting his popularity bit by bit, so Tesla is doomed to self-destruction.

In contrast, domestic electric vehicles rarely have safety accidents, so domestic electric vehicles can gain the trust of domestic consumers. On the whole, Tesla's good fortune did help it open the China market, but it didn't help it maintain its advantages. Tesla's own negative attitude accelerated its demise.

Changes in the market are always changing rapidly. There is no denying that luck plays a great role in the success of an enterprise. However, enterprises can't rely on luck for their development. Only by mastering the wind direction of the market can we survive in the fierce market competition.

Among them, rational planning, centralized research and market control are indispensable. As the old saying goes, it's easy to fight a mountain, but difficult to defend it. Even if you are number one in the world, you can't take it lightly. If you want to stay in the first place, you need to make more efforts than other enterprises.

Tesla's "good luck" is used up? The market value evaporated by 654.38+025.37 billion yuan.

The market value evaporated by 65.438+025.37 billion yuan, and consumers became less and less fond of Tesla.