Will there be a premium for express delivery to the courier station?

Foreword:

The brand premium and ranking of the express delivery industry have quietly widened the distance between 2016 and 2019. Specifically, they are ZTO, Yunda, YTO, STO, and In terms of piece volume ranking, based on the estimated April data from March 2020, Zhongtong has an average of 47 to 52 million orders per day, Yunda has an average of 38 to 40 million orders per day, and YTO has an average of 30 to 33 million orders per day. , STO Express has an average daily volume of 20 to 25 million orders per day. There is an interesting phenomenon. The gap between brand express delivery has gradually expanded from 2 million orders in 2016 to a gap of 6 million orders per day. On the surface, this gap appears to be The price war is caused by actually comparing the real express delivery fees to the outlets. The express delivery fees accepted by e-commerce in the market from high to low are almost consistent with the rankings. Why, there is only one answer. The time premium of brand express delivery is gradually becoming the market decisive factor in competition.

In fact, the brand premium of ZTO Express has increased from 0.2 yuan in 2018 to 0.4 yuan in 2020, increasing at a rate of 0.1 yuan per year. A simple understanding is that any brand express wants to poach ZTO. For customers, a price reduction of 0.4 yuan is required to shake the customer's stability. The key point why this is the case lies in the success of the timeliness model.

In fact, there is a joke circulated among outlets and companies in the express delivery industry, that is, "time leaks are picked up". Simply put, it is who picks up the leaks. That is to say, e-commerce customers follow the express delivery time of the brand earlier and later. Lately choosing express delivery has formed an interesting phenomenon of "picking up and missing" in the overall market, which is almost consistent with the ranking of express delivery brands.

So, what are the economic benefits generated by this phenomenon? It is the time premium. In this regard, I will share three things below.

01

Quantitative timeliness

Introductory text: Typical case, the volume of a certain brand ranks fourth. The average daily volume of express delivery of a certain brand is 22.67 million. One Tong brand ranks first in terms of parcel volume, with an average daily parcel volume of 52 million. Similarly, when it is sent from the Zhejiang transshipment center to the Guangdong transshipment center, it ranks fourth within an hour. One truck with a 16.8-meter semi-trailer is the number one brand. Express delivers 2 16.8-meter semi-platform vehicles within an hour, which means that one of the two vehicles ranked first is 30 minutes faster than the vehicle ranked fourth. It can also be understood that 50 packages are faster within an hour. for half an hour.

Then, a terrifying scene appeared. If calculated based on 8 hours, the first-volume brand express’s 50 package delivery was 4 hours faster than the fourth-volume brand express’s overall delivery time.

Quantitative delivery time is not just about faster transit time. Also, in the competition in the terminal business market, e-commerce users are willing to send their earliest orders to brands with fast delivery times, and express delivery to brands with slow delivery times. The reason why this is so is as a backup tire. The reason is very simple. In addition to e-commerce’s efforts to enhance the timeliness experience of “hand-picking parties”, the two more important reasons are to “free up space on the site for easier stacking” and “to allow employees to get off work early.” Pay less overtime wages."

Of course, e-commerce platforms also have logistics timeliness assessments for e-commerce, which is one of the reasons why e-commerce companies choose faster brand express delivery.

Comment: The competitiveness of quantitative timeliness is not just competition in time, but also reduces costs in terms of vehicle utilization. For example, in the industry timeliness in 2019, express mail sent to different regions In China, the average delivery time to the eastern and central regions is 55.56 hours and 57.62 hours, which means that the large-scale brand express delivery is not only 27.78 hours faster for 50 inbound parcels, but also only needs to run six orders. In addition, there is an additional driver's salary, investment and maintenance costs for a vehicle. If each 16.8-meter semi-trailer in the entire network is calculated with 20,000 packages, 50 million orders will be generated every 111.12 hours on average. The cost savings are staggering.