Simba admits that the Bird's Nest is fake and will pay more than 60 million yuan. Why don't you let him go?

The event of the Bird's Nest Gate in Simba, which has been fermenting for many days, ushered in new progress. It has been nearly a month since the fermentation of the "Simba Bird's Nest" incident. One week after the first voice of the Xinxuan team on165438+1October 20th, Xinxuan founder Xin Youzhi issued a statement again, apologizing for the incident, and said that he would take the initiative to take responsibility and safeguard the rights and interests of users.

According to the statement, New Fang Xuan has been actively communicating with the brand since the incident, hoping to deal with the losses caused by inaccurate product description according to the brand promotion cooperation agreement signed between the brand and Xinxuan, but Guangzhou Rongyu Company has not given a clear answer. Based on the above reasons, Xinxuan decided to give priority to the protection of consumers' rights and interests, launched a recall plan, and refunded users one for three.

In addition, Xinxuan also announced that it will carry out a series of supply chain rectification and upgrading, and launch a consumer protection plan.

"A auto Express Brother" admitted that the live broadcast of bird's nest with goods exaggerated the propaganda and paid more than 60 million yuan first.

In response to the bird's nest incident, Xin Youzhi said that Xin Xuan now proposed an advance payment plan, recalled all the "Zhi Ming" brand bird's nest products sold in Xin Xuan's live broadcast room, and assumed the responsibility of returning one and losing three. * * * We sold 57,820 orders, and the sales amount was15.496 million yuan. * * We need to refund1983 million yuan to solve the problem.

According to the statement, after testing, when the "Zhi Ming" brand bird's nest products were promoted and sold in the live broadcast room, there was indeed exaggerated publicity, and the ingredients in each bowl of bird's nest were less than 2g.

Xin Youzhi said that in this incident, due to the lack of professional knowledge in product selection and quality inspection, the newly selected team failed to identify the product information provided by the brand with exaggerated propaganda content, omissions and impulsive responses, which triggered a storm of public opinion. Once again, I sincerely apologize to consumers and all walks of life.

The statement said that after the bird's nest incident, the brand should have compensated all users according to the false propaganda law, but the brand has always avoided communication and has no clear plan.

Simba proposed that Simba should pay compensation first-recall all the "Zhi Ming" brand bird's nest products sold in Xinxuan Live Studio, and assume the responsibility of one refund and three compensations. In addition, the Simba team will investigate the brand's responsibility according to the contract and legal provisions. Consumers can seek customer service through the Tmall window "Xinyouzhi Store", and customer service will also take the initiative to contact users.

Simba admits that bird's nest is actually a flavored drink and should not be promoted as a bird's nest product. Due to the lack of professional knowledge in product selection and quality inspection of bird's nest industry, Xinxuan team failed to identify exaggerated publicity content.

The statement said that after that, the newly-elected team will further review its partners, strengthen quality control, introduce "experts" from various industries, cooperate with professional testing institutions and university laboratories, provide strong professional guidance for product selection, and set up a newly-elected quality supervision committee and special fund to improve product selection standards.

Simba himself finally said that when the incident happened, he did not go to a third-party agency to verify the product, but rushed to respond according to the brand information and made a joke, feeling very guilty and self-blaming.